Editing 201: I Ran Spellcheck, Now What?
Instructor: Jen McGovern, CPSM, Mid-Atlantic Regional Marketing Manager, VHB
Tuesday, October 17, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST
In Editing 101, we talked about the importance of editing, building a style guide, and setting up a quality-control process. For our October webinar, we’ll take your editing to the next level by focusing on rewriting and revising text.
Using real-life examples from your proposals, reports, and marketing materials, we’ll employ editing best practices to make the content clearer and more cohesive and concise. But editing isn’t just about cutting and deleting—it’s also knowing when a conversation with your author is better than sending comments through tracked changes. To help, we’ll discuss conversation starters for thoughtfully and sensitively working with authors.
Learning Objectives
During this webinar, participants will learn:
- Editing and proofreading techniques to improve the readability of content
- Ways to identify weak words and options for replacing them
- Conversation starters for working with reluctant authors
Want to get an editor’s perspective on your materials? Please send your sample to jmcgovernSMPS@gmail.com by October 7, 2017, and it may be given a makeover during the Editing 201 webinar!
SMPS webinars are sponsored by Cosential
Jen McGovern, CPSM
Regional Marketing Manager, VHB
Jen McGovern, CPSM, regional marketing manager at VHB, knows what it takes to put together a strong proposal. She oversees the marketing efforts for seven of VHB’s offices, which means she has prepared and reviewed hundreds of proposals. A frequent writer and presenter, Jen is president of SMPS Washington, DC, and a member of the Marketer Editorial Committee. She achieved her CPSM in 2015.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
Recordings of SMPS webinars are available to train your marketing professionals. Learn more
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Register
- Non-member - $259
- Member - $199
- *Further discounts may apply once you log in.
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