Reinvent Your Trade Show Journey

Presenters:
Amy Collins, FSMPS, CPSM, Facilities Business Line Marketing Manager, Gannett Fleming
Ali Detar, CPSM, Chief Marketing Officer, Gannett Fleming
Tuesday, November 19, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

Industry trade shows are a direct hit to the firm’s bottom line. We must be judicious with investments of both time and money. By applying modern trade show practices and tools, you can transform your conference processes, achieve business goals, and make a lasting impact on your firms. During our November webinar, uncover practical measures you can implement now to reinvigorate, reinvent, and refresh your firm’s trade show management program and deliver maximum value and impact.

Firms may spend thousands or even millions annually on conference participation, as costs for travel, displays, and giveaways add up quickly. This webinar will reveal results of an independently validated SMPS research study, in which A/E/C marketers shared ways they maximize conference investments to deliver value to their firms and impact the bottom line. Part of a dynamic marketing team that manages more than 400 shows a year, our presenters will supplement survey results along with their experiences in building effective conference processes and technology.

Session Learning Objectives

Leave this webinar ready to:

Up your game with knowledge of A/E/C industry best practices throughout the conference life cycle
Benchmark your conference program against outside industries
Identify gaps in your conference management tools, systems, and processes
Think more strategically about your exhibit plan
Institute or improve upon your trade show management program
Collaborate with peers to brainstorm actionable improvement strategies

Participants will receive ready-for-use templates to apply learning and transform their firm’s strategic trade show investment.

SMPS webinars are sponsored by Cosential

Amy Collins, FSMPS, CPSM

Facilities Business Line Marketing Manager, Gannett Fleming

A career-long SMPS member, Amy is passionate about giving back to the industry. A former president of SMPS Central Pennsylvania, she now serves as a treasurer and trustee of the SMPS Foundation and has managed the development of multiple Foundation research projects. Amy is dedicated to transforming companies through marketing leadership, raising the bar for marketing strategy and deliverables, and achieving measurable results to advance business goals. At Gannett Fleming, she has helped internal clients get the most of the firm’s conference investment for scores of conferences.

Ali Detar, CPSM

Chief Marketing Officer, Gannett Fleming

Ali joined Gannett Fleming in 2005 and has been on the front lines of strategic marketing for this global infrastructure firm ever since. In her current role as chief marketing officer, she leads high-profile initiatives that ensure Gannett Fleming’s brand position is strategic and supports the firm’s business goals. Her responsibilities include marketing planning, tradeshow/event management, publications, market research, award submissions, content development, presentations and videos, and website/online marketing. Ali earned a master’s degree in corporate communications, and a bachelor’s in journalism and political science.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199

Nonmember Site Registration: $259

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!