Transform Your Firm’s Website To Drive Growth

Presenter: Tim Asimos, Partner and Director of Digital + Growth, circle S studio
Tuesday, October 22, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

Session Description

With so much emphasis on emerging trends such as content marketing and client experience, many firms have neglected their most valuable marketing asset—their website! In today’s competitive environment, it’s not enough just to have a website, even a nice-looking one.

So get ready for a deep-dive into the latest innovations in UX design and website development. During our October webinar, you’ll discover how to transform your firm’s website (old, new or somewhere in-between) into a client and talent magnet by creating a remarkable user experience.

To capitalize on growth opportunities, websites must serve as platforms for differentiation, thought leadership, business development and talent acquisition. Growth-driven websites are planned, designed, and developed with the audience—not the firm—in mind. Unfortunately, many A/E/C firms are missing out on growth opportunities due to websites that deliver a subpar user experience and miss the content, design, and technical mark. So how do we fix that?

We’ll look beneath the data of bounce rates, average session times and heatmaps to diagnose common issues and uncover powerful insights that drive action. You’ll hear dozens of actionable, data-backed tips from a UX pro and be equipped with the tools to turn your website into a business development tool that engages your audience and sets you apart from your competitors.

Session Learning Objectives

During this webinar, attendees will:

Identify common website issues that detract from the user experience
Discover the latest innovations and best practices in UX, web design, and development
Understand key content, design, and technical changes needed to transform their website to drive both user experience and firm growth
Discover keys to optimizing for both users and search engines

SMPS webinars are sponsored by Cosential

Tim Asimos

Partner and Director of Digital + Growth, circle S studio

Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience inside and outside the A/E/C industries. As partner and director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199

Nonmember Site Registration: $259

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Recordings of SMPS webinars are available to train your marketing professionals. Learn more