Catalog Advanced Search

Search by Category
Search by Format
Sort By
Search by Category
Search in Packages
Search by Format
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By
  • Contains 3 Component(s), Includes Credits Includes a Live Web Event on 01/25/2023 at 2:00 PM (EST)

    The B2B social media industry is constantly evolving. Start 2023 by choosing creativity and storytelling instead of overwhelming when managing your firm’s social media strategy. Join Meagan Camp, Chief Digital Strategist at The Modern Take for a 90-minute webinar on January 25th.

    image


    The B2B social media industry is constantly evolving. Start 2023 by choosing creativity and storytelling instead of overwhelm when managing your firm’s social media strategy. Join Meagan Camp, Chief Digital Strategist at The Modern Take for a 90-minute webinar on January 25th.

    First, Meagan will go through the top 7 trends across social media and content creation in 2023 and discussing how they relate to B2B social media. Next, you’ll learn how to update your social media strategy and use new tools to ensure you are working smarter, not harder to build your channels to reach your clients, peers, and beyond. Lastly, bring questions! There will be time at the end of the workshop for an AMA with Meagan. Included with your registration is a step-by-step guide to auditing your social media channels to get them in top shape for 2023!

    If you can’t make it on January 25, you can purchase the webinar in advance and watch at your convenience.

    Meagan Camp

    CEO

    The Modern Take

    Meagan is the owner of The Modern Take, a digital agency in Dallas, TX. She started The Modern Take in 2017 after 15 years of being a professional writer and editor. Now she works in the A/E/C space and with firms around the country to create intentional and powerful story-driven social media strategies.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s), Includes Credits

    Whether you’re new to the A/E/C industries, considering a career change, or looking for that intro class you wish you had in your first week, SMPS is here to help! During our webinar, you’ll learn: The history of professional services marketing How it differs from traditional marketing What skills are most needed for the profession and A/E/C industries How to use those skills to get prepared and succeed

    image

    Not many children grow up dreaming of being a marketer in the A/E/C industries (yet). Many A/E/C marketers report that they fell into this business, without realizing its existence or feeling prepared to sell professional services. Presenter Jen McGovern, CPSM, completely understands that feeling: When a friend shared a job posting for a marketer at an engineering firm, her reaction was, “But I’m not an engineer!”

    Ten years later, Jen still isn’t an engineer—but she has learned a lot about the wonderful world of professional services marketing. In this program, Jen will share stories and insight into common questions marketers wish they knew when they began (but were afraid to ask). During our webinar, you’ll learn:

    • The history of professional services marketing
    • How it differs from traditional marketing
    • What skills are most needed for the profession and A/E/C industries
    • How to use those skills to get prepared and succeed

     

    Whether you’re new to the A/E/C industries, considering a career change, or looking for that intro class you wish you had in your first week, SMPS is here to help! 

    If you can’t make it on November 17, you can purchase the webinar in advance and watch at your convenience.

    Jen McGovern, CPSM

    Mid-Atlantic Regional Marketing Manager, VHB

    Jen McGovern, CPSM, senior regional marketing manager, oversees the marketing efforts for VHB’s mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past-president of SMPS Washington, DC  and was named the 2022 SMPS Chapter President of the Year. She also serves on the Editorial Committee for Marketer, as well as the national Certification Committee. She achieved her Certified Professional Services Marketer (CPSM) designation in 2015. 

     

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s)

    Blueprints, our most popular publication, has been updated with new content and includes an online, interactive component. Why was it updated? SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business world.

    To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. Thats where Blueprints 3.0 comes into play.

    Blueprints 3.0 is the perfect resource for firms and individual professionals and will help you:

    • Choose possible career paths
    • Advocate for your position
    • Build and differentiate your firms brand
    • Drive business development
    • Recommend department roles and structures to leadership

    Whats new and different in the updated version?

    • Dynamic online platform tool with self-assessments tools
    • Alignment with SMPS job board related to new skills and titles
    • Exploration of career/growth pathways
    • Expansion of marketing and business development roles in the A/E/C industries

    SMPS thanks the SMPS Foundation for making this publication possible.

  • Contains 3 Component(s), Includes Credits

    Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Do you (and your team) feel you could get better results? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Whether performed by staff or a consultant, a marketing audit should never be scary. It’s a great opportunity to examine what is and isn’t working for your brand and your staff. —And, if done right, a marketing audit can help lead to firm growth.

    image

    Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Do you (and your team) feel you could get better results? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Whether performed by staff or a consultant, a marketing audit should never be scary. It’s a great opportunity to examine what is and isn’t working for your brand and your staff. —And, if done right, a marketing audit can help lead to firm growth.

    Are you ready to turn a marketing audit into a valuable tool for the entire firm? During this webinar, our presenter will help you get ready. Together we’ll explore:

    • The elements of a marketing audit
    • The benefits of a marketing audit for A/E/C firms
    • Where to begin your marketing audit Helpful tips and tricks to make your audit work for you and your firm

    If you can’t make it on October 20, you can purchase the webinar in advance and watch at your convenience.

    Pamela Conine, CPSM

    Senior Consultant, Shaffer Creative

    Pamela Conine, CPSM, is a senior consultant with Shaffer Creative. As someone who remembers marketing before the digital age, she has accumulated a complete range of marketing experience from planning to implementation.

    Pam is an innovative leader with the expertise to enhance corporate image and develop new business through marketing communication strategies. With a keen eye for detail and a high level of organization, she sees the big picture while having the proficiency to develop tactics required to attain results.

    Pam has served as a past-president of SMPS Fort Worth  and co-chair for the Society's Southern Regional Conference in 2017. She has also served on multiple committees for local non-profit organizations.

    Prior to joining Shaffer Creative, she developed an extensive and varied 25-year career in marketing management for architectural and engineering firms, not-for-profit cultural institutions, and a consumer financial entity. Pam holds a Master of Business Administration, and master’s and bachelor’s degrees in theater.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s)

    Section 508 of the Rehabilitation Act requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public. This three-part series will unravel the intricacies of accessibility, bring clarity to compliance, and give you an introduction into mastering Section 508 Compliance for document accessibility.

    image


    Section 508 of the Rehabilitation Act requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public.  This three-part series will unravel the intricacies of accessibility, bring clarity to compliance, and give you an introduction into mastering Section 508 Compliance for document accessibility. In the first session, we start by understanding the barriers and implementing an effective workflow. The second session explores the tools within Adobe InDesign and how to use them more efficiently to produce documents that can meet compliance right from InDesign. . The last session takes a look at testing our documents for WCAG 2.0 AA compliance, fixing common errors and understanding the basics of accessibility tags. After this Master This series, you’ll have a firm understanding and a great foundation for understanding accessibility and creating deliverables that will meet client expectations.

    Session 1: Understanding Accessibility 

    • -What is Accessibility and the barriers I need to overcome?
    • -How do I meet Section 508 Compliance?
    • -How do I implement accessibility into my current workflow?
    • -Top 5 things I can do today without being an accessibility expert.

    Session 2: Accessible InDesign

    • -Understanding the accessibility features
    • -The importance of solid structure for accessibility
    • -What makes an accessible table?
    • -Accessible Infographics
    • -Accessible Form basics

    Session 3: Accessible Acrobat Documents

    • -What are tags and why do I care?
    • -How to test a PDF for compliance
    • -Top 5 errors and how to fix them
    • -Accessible PDF Forms


    Dax Castro

    Certified Digital Accessibility Trainer

    Accessibility Advocate | IAAP

    Dax Castro is an award-winning, Adobe Certified PDF Accessibility Trainer and certified Accessible Document Specialist (ADS) with more than two decades of experience in the A/E/C industry. Dax is a member of the International Association of Accessibility Professionals where he helped write the ADS certification and created more than 40 accessibility training videos. In addition to providing accessibility training and consulting worldwide, he and Chad Chelius host a weekly accessibility podcast Chaxchat and run the PDF Accessibility Facebook group.

     

    Socials: (Feel free to edit how many you list)

    Facebook: PDF Accessibility

    Twitter: @daxjcastro

    LinkedIn: https://www.linkedin.com/in/daxcastro/

    Youtube: PDF Accessibility

    Podcast: http://bit.ly/chaxchat

  • Contains 15 Component(s)

    Curated marketing, business development and leadership content for your entire team.

    The Industry’s Premier Marketing, Business Development & Leadership Experience- in digital.

    This self- paced learning includes more that 10 hours of education with topics that range from Mental Health Risks in the A/E/C industry to Embracing a Digital- First World.


    Topics include:

    - The Future Is Now & It’s Online (Ida Cheinman

    - Moving Beyond Covid: Home, Work, Life, and Balance (Kevin Coleman

    - Embracing a Digital First World With Digital First Marketing and BD (Tim Asimos

    - Experience Management: Transforming Corporate Culture & Systems (Christina Beaird  

    - Automate Spreadsheet Content to create InDesign (Julie Shaffer

    - Marketing Audit (Pamela Conine

    - Evolving, Understanding & Uncovering Key Trends in Business Development Tools (Dianne Lee & David Ackert)

    - Understanding Profitability in Business Development (Laurie Lumish & Maury Ballif

    - The Roadmap to Crisis Communication – Externally & Internally (Pamela Monastra)

    - Walking the Walk – Building a Socially Just Brand (Laura Ewan, Abigail Brown, Yiselle Santos Rivera, David Shove-Brown

    - Amplifying Your Ideas to Create Impact – Strength Finders (Being Strategic with How You Strategize) (Fawn Radmanich

  • Contains 8 Component(s)

    This collection of programs is brought to you from the SMPS Learning Library.

    image


    About the Collection

    The following 5 programs are included in this collection:

    1. Creating Proposals That Sell With Behavioral Science- This presentation is the go-to model on writing proposals that win business using behavioral science.
    2. Business Development: Essential Concepts for Your Personal and Firm Growth- Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role.
    3. Anatomy of Marketing Emails- Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms. 
    4. Designing Teams to Ignite Innovation-You’ll walk away ready to assemble and lead powerful teams that easily identify client opportunities, deliver effective critical thinking, and embrace the change mindset that underscores the transformation needed in our industry today.
    5. Embody the Brand- A personal brand is an expression of your authentic self—and important for your career and professional goals.
    6. AMAZING BONUS CONTENT: Master This: Pursuit Strategy (3 learning modules)





    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • Contains 4 Component(s)

    This collection of programs is brought to you from the SMPS Learning Library.

    image



    About the Collection

    The following 3 programs are included in this collection:

    1. Creating Proposals That Sell With Behavioral Science- This presentation is the go-to model on writing proposals that win business using behavioral science.
    2. Business Development: Essential Concepts for Your Personal and Firm Growth- Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role.
    3. Anatomy of Marketing Emails- Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms. 
    4. AMAZING BONUS CONTENT: The Architecture of Vision: Leading Your Professional Practice- Leadership is a defining characteristic of successful firms. Vision is the defining characteristic of a successful business strategy. Two questions remain. Do you need to understand leadership before you can create a vision? Or do you need a vision before you become a leader?




    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • Contains 3 Component(s), Includes Credits

    Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms.

    image


    Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms. 

    In June during our live, yet virtual, webinar, our presenter will share tips, tricks, and the thought process behind a great campaign. She’ll dissect the anatomy of marketing emails from ideation to action to follow-up and will guide marketing professionals on how to develop campaigns that increase engagement and build company brand awareness. The session is perfect for those starting out or needing a refresher or some new ideas.

    During the webinar, you’ll how to:
    • Measure what matters
    • Simplify the message
    • Decide the structure based on what works
    • Determine  what makes a successful campaign 
    • Pick the right email platform

    If you can’t make it on June 22, you can purchase the webinar in advance and watch at your convenience.

    Julie Huval, FSMPS, CPSM

    Head of Marketing

    Julie Huval, FSMPS, CPSM, is the head of marketing at Beck Technology. She leads a team of marketers and helps drive demand for the company’s preconstruction technology offerings. Julie is a contributing author to several industry publications and is a frequent public speaker on marketing, business, and technology. She earned an MBA from The University of Texas at Arlington and a Bachelor of Arts in journalism and environmental studies from Baylor University. 

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Contains 3 Component(s)

    Marketing is the act of promoting or selling services or products. With employer branding, we are ‘selling’ one of the biggest decisions a human will make in their life. Their career. Your firm is struggling to find quality talent. However, even in this job-seeker centric economy, you as a marketer have power to impact your employer brand. In three sessions, employer branding leader Rachel Kennedy will share actionable practices and insights on how you as a marketer can activate your company’s employer brand to attract more quality talent to your firm.

    image


    Marketing is the act of promoting or selling services or products. With employer branding, we are ‘selling’ one of the biggest decisions a human will make in their life. Their career. 

     Your firm is struggling to find quality talent. However, even in this job-seeker centric economy, you as a marketer have power to impact your employer brand.

     In three sessions, employer branding leader Rachel Kennedy will share actionable practices and insights on how you as a marketer can activate your company’s employer brand to attract more quality talent to your firm. 

     

    Session 1: The Marketer's Role in Employer Brand

    This series will kick off by covering employer branding basics and sharing inspiring examples of great employer branding. 

    Session 2: LinkedIn for Marketers: A Profile Workshop

    In this hands-on workshop, Rachel will share actionable steps on how to craft your LinkedIn profile to create maximum impact for you, and your employer brand. This session includes a commplimentary downloadable guide to build your own LinkedIn profile.

    Session 3: 10 Ways to Market Your Employer Brand Rachel will share 10 power-packed ideas on how to market your employer brand: from highlighting awards and your website to including talent ambassadors. 

    Rachel Kennedy

    CEO

    Southern Lighthouse

    Rachel Kennedy has worked in talent acquisition at The Beck Group and The Container Store, where she initiated internship & mentorship programs, and built recruiting teams. With a heart for company culture, and a curiosity about how people find companies, she discovered employer branding: the perfect intersection of her background in recruiting and love for marketing.

    Today her firm, Southern Lighthouse, helps businesses attract the right people to their unique cultures through the power of their employer brand. She was featured in Authority Magazine on her pandemic-driven career pivot.  

    Rachel is a mom of two wild boys, cookie lover, wife, and tea aficionado who lives in Dallas, Texas. 

    Connect with Rachel at Rachel@SouthernLighthouse.com or https://www.linkedin.com/in/rachelkingkennedy/