Domain 6: Management
Get Your Firm Ready For Generation ZContains 3 Component(s), Includes Credits Recorded On: 06/23/2020
As your firm braces itself for the Z invasion, this webinar will help you prepare. It will cover aspects related to understanding, attracting, engaging, and retaining the next generation of employees and clients so your firm can continue to grow.
Secrets of Success: Managing a Decentralized Marketing TeamContains 3 Component(s), Includes Credits Recorded On: 03/24/2020
During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.
Communication Strategies for Today’s Generational DifferencesContains 3 Component(s), Includes Credits Recorded On: 04/16/2019
In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.
Managing Up: Working Successfully With Any Type of BossContains 3 Component(s), Includes Credits Recorded On: 01/22/2019
This interactive webinar provides proven strategies and techniques to increase cooperation and collaboration between those who have different power levels, perspectives, and personalities. Learning to effectively manage up is good for you, good for your boss, and good for your organization.
Core Values as a Marketing ToolContains 2 Component(s), Includes Credits Recorded On: 04/24/2018
A/E/C firms love to talk about their culture to lure both clients and talent. Culture is the shared behaviors and beliefs of your firm. So, how do you share your culture with a prospective hire or client? Don’t they have to experience it?
Hiring and Retaining Great Marketing TalentContains 3 Component(s), Includes Credits Recorded On: 02/20/2018
Spoiler alert: it’s not about the money. Based on real-time data gathered from A/E/C firm leaders, HR professionals, and SMPS members, our presenter shows us what it takes to hire and retain the best talent to build your company brand, sustain a healthy hit rate, and set your firm apart. For marketing professionals, their day-to-day work has extreme highs and extreme lows; their efforts are the frontline with your clients and your other technical staff; and they’re a valuable piece of your precious overhead spend. Join us for this webinar as we focus on strategies to hire and retain best-fit marketers, while building efficiencies into your business operations model for sustained prosperity.
Confessions of a Content WhispererContains 2 Component(s), Includes Credits Recorded On: 11/14/2017
Marketers constantly juggle proposals, presentations, external marketing campaigns, and whatever else their team throws at them. However, in the A/E/C industries, marketers need our technical experts for input to get these tasks done. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. This session equips you with tools to get content from your technical team that will help complete proposals, project data sheets, blogs, case studies, papers, and other content marketing pieces.
Convincing Your Boss to Invest in ContentContains 2 Component(s), Includes Credits Recorded On: 02/21/2017
As a marketer, you may be ready to get cranking on online content production — but without buy-in from your firm’s leadership, it can be hard to get the budget, support, and team members you need to start publishing. While some A/E/C leaders embrace strategic content, others are quick to shut the idea down, insisting that there’s “no budget,” “no time,” or “no point in giving away the secret sauce.” This session will prep you for that potentially difficult conversation, detailing everything you need to successfully pitch a content strategy initiative for your firm.
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