Corporate Training: Narrowing In On High Return Marketing Activities
Recorded On: 03/28/2019
In today’s economic environment, competition for every project is greater than ever. Marketing departments are working in overdrive to chase projects, prepare submittals, design marketing collateral, document and photograph projects, and now incorporate social media outreach. The list is seemingly never-ending. Which of your marketing activities nets the best potential for increased revenue? How can you be most effective with your overhead dollars? This session will address today’s current trends and help you focus efforts that add value.
Stacy Stout, FSMPS, CPSM
With over 22 years of experience, Stacy’s proven expertise in marketing and branding has earned her the respect of the A/E/C community, both on a local and national level, making her an in-demand speaker and facilitator at industry events across the country. She is a Fellow in the Society for Marketing Professional Services (FSMPS), a Certified Professional Services Marketer (CPSM), was named Marketer of the Year in 2011, and in 2016 received the Leonardo Award, the highest recognition given by SMPS Colorado. Stacy earned her Bachelor of Science degree in International Business from the University of Colorado and is a Director-at Large on the SMPS National Board.