Elements of Design Module 1: Graphic Design Basics for A/E/C Professionals

Nothing turns your audience off faster than having poor quality visuals. Having a basic understanding of graphic design elements is essential for today’s marketer.

There are millions of options; how do you know which compelling graphics and images to use? Where do you begin?

This course will cover what you need to know to take your marketing materials, proposals, and presentations to the next level. We’ll talk about graphic file types, the difference between RGB and CMYK, and how photo resolution affects the end result. We’ll look at the significance of color and font choices and explore some simple ways to customize stock graphics. We’ll go over some tips for streamlining page design and optimizing files for email versus print. We’ll even share some resources where you can learn more.

Designed to help marketers who are a little less graphics savvy, Graphic Design Basics provides the fundamental knowledge you need to enhance your marketing materials. Whether you’re improving your own capabilities or simply wanting to work better with your graphic design staff, you’ll gain the foundation needed to raise the bar.

During this 90 minute module, participants will:

• Learn about graphic file types and resolution and when how to best use each one
• Discover why color and font choice matter and how to make better decisions about them
• Learn some basic techniques for choosing stock photos and graphics for more effective visuals
• Explore ways to streamline page design for more readable, organized documents
• Discover resources for learning more about graphic design

Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer program and 4.5 learning units from the American Institute of Architects.