Elements of Design Module 2: Improving Your Image – Photography Tips & Tricks

Photography plays such an important role in the world of marketing. The quality of the graphics you use to represent your brand can help or hurt you. 

We all can’t be experts in photography, but we want to use compelling images in our marketing materials. Should you use stock photography or your own photographs? How do you make sure the photographs you use tell the right story about your company?

This course will cover the basics of photography as it applies to the A/E/C world. We’ll talk about stock photography, how to use the stock sites, and how to choose the right images. We’ll explore hiring professional photographers and go over some tips and tricks for working with them. We’ll learn about copyright and what that means to you and your company. We’ll even share some tips for taking and/or improving your own photos.

Designed to help marketers who are a little less graphics savvy, this course provides the fundamental photography knowledge you need to take your marketing to the next level.  Whether you’re improving your own capabilities, working with professionals, or simply wanting to help your staff capture better images, you’ll gain the foundation needed to raise the bar.

During this 90 minute module, participants will:

• Learn how to use stock photography sites and know what to look for to create more effective visuals
• Discover the benefits of using professional photography, when it’s necessary or not, and how to better work with professional photographers
• Learn about copyright, what it is, and how it applies to what you do as an A/E/C marketer
• Explore tips and tricks for taking your own photographs—including project photography and headshots

Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer program and 4.5 learning units from the American Institute of Architects.