Elements of Design Module 3: Maximize Your Social Media Presence With Graphics

Armed with the basic graphic skills learned in previous sessions, now we’ll take a look at how those graphics can be applied outside of proposals and presentations. There are big differences between the way we use visuals in printed documents and presentations versus social media. Each platform has its own set of rules; do you know what works where?

This course will take a look at some best practices for social media and how visuals fit within your strategy. We’ll go over ways to develop a social media strategy, the importance of compelling content, and some tips for maximizing exposure. We’ll look at how to create visuals that work and the differences between each of the key platforms. We’ll even go over some resources to help you quickly and easily create and use effective, web-friendly graphics.

Designed for marketers newer to the social-media-for-business space, this course will go over some basic tips and tricks to emphasize your company’s story. Whether you’re just starting to develop a social media presence or managing an existing one, you’ll gain the foundation to use social media as an effective marketing tool.

During this 90 minute module, participants will:

• Learn how to identify your audience and develop a strategy to reach them
• Explore how to create compelling content that attracts attention
• Learn some tips and tricks for maximizing engagement
• Learn how to create quality visuals that support your social media strategy

Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer program and 4.5 learning units from the American Institute of Architects.