Marketing Your Firm on a Limited Budget
Recorded On: 02/16/2016
As a marketer within an A/E/C firm, you understand how budgets are constantly scrutinized. Being sure to keep overhead low helps improve your firm's bottom line, but makes proactive marketing quite a challenge. High-dollar marketing investments are frowned upon and often aren't even realistic.
Our February webinar will focus on how to put together a sustainable, highly effective marketing presence without breaking the bank.
When is advertising worthwhile? How can you increase web traffic without paying for each click? What can you do to show sustainable growth in firm awareness? We'll tackle these subjects and more in this upcoming, interactive session.
During this webinar, attendees will learn how to:
- Identify the best marketing efforts to utilize without committing to huge expenditures
- Prioritize marketing efforts and budget allocation based on your goals
- Implement tracking measures to monitor marketing success
- Understand which social media tools are most worth your time
SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $179
Nonmember Site Registration: $239
*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
Chris Denby heads up Markitecture, where he helps large and small companies to define clear, effective marketing strategies and deliver powerful executions. Prior to founding Markitecture, he worked with well-known clients such as General Electric, TRC Solutions, Washington Gas, NAHB, and many others to create successful B2B, B2G and B2C communications. Denby holds a bachelor's degree in architecture and an MBA from Virginia Tech and is an SMPS member.