P2W Master Content Marketing Module 2: The Guide to Content Promotion: How to Spread the Word Without Being Annoying
Recorded On: 06/21/2018
In the A/E/C industries, firms are concerned about being too annoying to their clients. How do they avoid it? By doing absolutely nothing! In this session, we’ll discuss how to promote client-focused content that feels like assistance rather than a nuisance. Social media, email campaigns, and content frequency will be the focus of this session.
Learning Objectives:
- Create a content calendar that aligns with your availability and user behavior
- Optimize social media to promote thought leadership
- Develop email campaigns that promote content, projects, and people
Danielle Gray
Content Marketing Strategist, DG Marketing Company
Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the A/E/C industries.
Danielle is a former Division I basketball
player at Jacksonville University in Jacksonville, Florida and holds both a
Bachelor's in Marketing and MBA from the institution. She now resides and runs
her company in Atlanta, Georgia.
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