Prepare to Win: Master Content Marketing (While Juggling 97 Other Tasks)

Presented by:
Danielle Gray, MBA, Content Whisperer

When you have constant proposals, presentations, and other critical tasks piled up on your desk, it can be hard to add content marketing to the mix. It’s not because content marketing isn’t critical. It’s because content marketing isn’t an immediate need. Let’s face it: a white paper for the website usually doesn’t stand in the way of a multi-million dollar RFP.

By adding content marketing as a long-term initiative, you have the power to shift client perspectives, showcase thought leadership, increase validity and generate sales qualified leads. If your A/E/C firm is looking to diversify clientele and expand your message past networking events, golf tournaments, and current collateral and communications, it’s time to level up your content marketing strategy.

In this series, we’ll take a real world approach to mastering content marketing while you manage the expected and unexpected tasks that land on your daily to-do list.

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