Producing Video Content that Connects
Recorded On: 12/13/2016
A minute of video is worth 1.8 million words, or so says Forrester Research. But creating even just one minute of video that engages is difficult. This is just one reason why so many corporate videos don't carry the impact they should.
The A/E/C industries handle complicated processes, products, and projects. When well-produced, video can be the most effective tool for communicating those complex stories. But, these complex stories shouldn't come across as complicated, confusing, or boring.
It's time to make corporate A/E/C videos more impactful. During our December webinar, Amanda Aschinger of Solstice Productions will show us how. Aschinger has developed a unique process for creating videos and animations for A/E/C clients and will walk us through her process step by step.
During this webinar, attendees will learn:
- How to define the audience for a video project
- How to develop an organizing principle for a video campaign
- The three stages of video production (pre, production, and post)
- How to create a distribution plan
- To gain an understanding of varying degrees of production values and related costs
Amanda J. Aschinger
CEO and Co-Founder, Solstice Productions, LLC
Amanda Aschinger, CEO and co-founder of Solstice Productions, holds an MBA from Webster University and has taught in the video department at Webster for almost a decade. Aschinger has the unique ability to turn complex processes and products into simple visual stories that connect with an audience. She brings both her creative and entrepreneurial spirit to her work.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.