Raising the “WOW!” Factor: How to Create Proposals that Truly Set You Apart

Recorded On: 01/20/2015

The goal of a proposal is to first, convince the client that your firm is fully qualified to do the work—and second, to show the client that you bring something to the table they won't get from anyone else. Most proposals somewhat accomplish the first and fail miserably on the second.

Our January Webinar will introduce you to some very unusual techniques designed to develop a winning strategy, create a stunning first impression, and communicate your value and qualifications persuasively to get you to the top of the short list.

Learning Objectives

During this Webinar, attendees will:

  1. Learn a compelling argument to convince your boss to pass on the RFP, if you don't want to go after the project

And if you DO go for it...

2. Develop a project-specific capture plan
3. Create a smack-me-between-the-eyes first impression
4. Use storytelling to grab and keep their attention
5. Transform technical writing into persuasive prose
6. Learn to not gloat obnoxiously when your hit rate doubles

CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

David Stone

President, blüStone Marketing

David Stone has advised hundreds of design and construction firms around the globe ranging in size from one person to $2 billion in annual revenue. He's a sought-after speaker at conferences around the world and the author of 15 books including, Wired, which is used in the CPSM program. With a career that began in architecture in the mid-70s, Stone has held every position from draftsman to principal. He has witnessed and experienced the massive changes this industry has faced and continues to explore new ways to promote and sell design and construction services. He splits his time between Savannah, GA, and Vancouver, BC.


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