A Virtual Workshop Series

  • Prepare to Win: Elements of Design

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    Graphics make your documents more readable and presentations more memorable—but only if they’re used well. Nothing turns off your audience faster than having poor quality visuals.

    Having a basic understanding of graphic design elements is essential for today’s marketer. But when there are thousands of options, how do you know which ones to use? And where do you begin? Whether you’re improving your own capabilities or simply wanting to work closely with your graphic design staff, this P2W virtual workshop will give you the foundation to raise the bar.

    Instructor: Karen Kurta, CPSM

    Module 1: May 17: Graphic Design Basics
    Module 2: May 24: Photography 101 for AEC Marketers
    Module 3: May 31: Maximizing Your Social Media Presence with Graphics

    Pricing
    MEMBER $300
    NONMEMBER $365

    Continuing Education Credit

    Prepare to Win is approved for up to 4.5 continuing education units per module for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects.

  • Prepare to Win: Master Content Marketing (While Juggling 97 Other Tasks)

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    Presented by:
    Danielle Gray, MBA, Content Whisperer

    When you have constant proposals, presentations, and other critical tasks piled up on your desk, it can be hard to add content marketing to the mix. It’s not because content marketing isn’t critical. It’s because content marketing isn’t an immediate need. Let’s face it: a white paper for the website usually doesn’t stand in the way of a multi-million dollar RFP.

    By adding content marketing as a long-term initiative, you have the power to shift client perspectives, showcase thought leadership, increase validity and generate sales qualified leads. If your A/E/C firm is looking to diversify clientele and expand your message past networking events, golf tournaments, and current collateral and communications, it’s time to level up your content marketing strategy.

    In this series, we’ll take a real world approach to mastering content marketing while you manage the expected and unexpected tasks that land on your daily to-do list.

    MEMBER
    $250 through May 31
    $300 after May 31

    NONMEMBER
    $325 through May 31
    $365 after May 31