As your firm braces itself for the Z invasion, this webinar will help you prepare. It will cover aspects related to understanding, attracting, engaging, and retaining the next generation of employees and clients so your firm can continue to grow.

During our February webinar, participants will learn how to use language effectively for an intended audience; eliminate wordiness and produce simple, clear, and specific writing; and employ correct grammatical and mechanical standards. Together, these skills will cultivate meaningful relationships and add value to your firm.

Our December webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.

The best way to grow your business is to turn your current clients into raving fans. Easier said than done, right? During our August webinar, discover ways to "activate your promoters" so they send you a steady stream of new clients and work. We’re not talking about awkward and uncomfortable calls begging for introductions. Instead, our presenter will show you a process and framework that’s easy, teachable, and immediately measurable—and will help you grow your business quickly and sustainably.

During this webinar, you’ll use a 15-question quiz to help determine where you are with someone’s trust and what to do and say next. Why is this important? Because you can’t just rely on digital tools in your marketing toolkit. Face-to-face skills will help your career as a marketer of professional services—and also help your firm succeed. You’ll learn how to create a cadre of advocates who talk about your successes, vouch for your character and competence, and gladly send opportunities your way.

You’ve done the hard part! You found a potential client, you earned their trust and their business, and you have or are delivering a spectacular project. You’ve asked for feedback, and the client has said emphatically: “Yes, I am very likely to recommend you to a friend or colleague!”

Everyone in a firm, regardless of title, is responsible for bringing in the business and retaining clients. Through effective networking, you can become a rock star networker who works a room like there’s no tomorrow. It just takes practice and focus. Networking is more than just eating, drinking, and talking. It’s about making connections and building relationships. Join us for our January webinar and learn how networking like a rock star has nothing to do with selling.

Wish you were on the project pursuit team and not overlooked over and over again? Join us for our November webinar and learn how to become the favored, go-to consultant for architectural firms.

During our October webinar, you’ll get an insider’s look at how to enhance your business development (BD) skills in the seller-doer model that’s common in many professional services firms. Our presenter Lyle White, vice president for Black & Veatch, will outline a three-year program that achieved significant improvement at his firm by invigorating the BD process.

During our September webinar, you’ll get an insider’s guide into the secret world of selection committees—what they really look for and how they evaluate proposals and presentations. Learn what goes on behind closed doors and which factors influence the final selection.

Technical professionals usually don’t take communications courses in college—almost all training is in their technical field. When they join a firm, they learn to present by observing others, and sometimes they don’t get any training. Our presenter, who has 30+ years’ experience planning, presenting, and selecting firms, will show you how to interview effectively to get that win.

In this 75-minute webinar, Kelly Riggs, founder of the Business LockerRoom and author of Quit Whining and Start Selling, introduces the keys to the phenomenal customer service commonly associated with companies like The Ritz-Carlton, Chik-fil-A, and Amazon.

The biggest challenge in a sales presentation isn't convincing the client you're qualified. It's separating yourself from your highly qualified competitors by creating a better connection with the audience. Join SMPS for a highly engaging webinar that focuses on the fundamentals you must execute better than your competition if you want to consistently improve your chances of winning.