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  • Module 3: Prezi for the A/E/C Professional

    Contains 2 Component(s) Includes a Live Event on 01/24/2019 at 2:00 PM (EST)

    Get started with Prezi, the on-line presentation software that uses movement around a canvas to help you tell the best story and stand out from the competition.

    Get started with Prezi, the on-line presentation software that uses movement around a canvas to help you tell the best story and stand out from the competition.

    This interactive learning experience is designed for the Prezi newbie. Those with little to no Prezi experience will benefit the most from this session where we’ll learn the fundamentals necessary to build a Prezi from scratch.

    During this module, participants will learn: 

    • How to “talk” Prezi – getting to know the platform’s parts and pieces
    • How to create a Prezi from a blank canvas
    • How to find and use a Prezi template 
    • Tips and hints to help you create a professional and effective Prezi

    Anne Miller, CPSM

    Marketing Director, Kinsley Construction, Inc.

    Anne Miller, CPSM, has been using Prezi to deliver information to clients, co-workers, SMPS peers, and students for several years.  A past-president of SMPS Central PA, Anne has over 20 years of experience in the A/E/C industries, from jobsite project administrator to her current position as director of marketing at Kinsley Construction.

  • Managing Up: Working Successfully With Any Type of Boss

    Contains 2 Component(s), 1.50 credits offered Includes a Live Event on 01/22/2019 at 2:00 PM (EST)

    This interactive webinar provides proven strategies and techniques to increase cooperation and collaboration between those who have different power levels, perspectives, and personalities. Learning to effectively manage up is good for you, good for your boss, and good for your organization.

    Presenter: Mary Abbajay
    Tuesday, January 22, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Our bosses have enormous influence over our ability to succeed, thrive, and advance in our organizations, careers, and leadership journey. Establishing strong, productive working relationships with those above us is the single most effective way to accelerate success in any organization. Whether you’re reporting to a supervisor, VP, top executive, or a board of directors, managing up is a skill that we all need.

    This interactive webinar provides proven strategies and techniques to increase cooperation and collaboration between those who have different power levels, perspectives, and personalities. Learning to effectively manage up is good for you, good for your boss, and good for your organization. 

    Session Learning Objectives:

    This session will help attendees:

    • Recognize different leadership styles and explore adaptive strategies for communicating and collaborating with each style
    • Understand and manage personality differences that impact manager and staff relationships
    • Understand their own and their supervisors hot buttons
    • Increase organizational trust among their managers and peers
    • Take ownership for one's own professional success

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Mary Abbajay

    Author

    Mary Abbajay, author of the best-selling Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss is president of Careerstone Group, LLC, a full-service organizational and leadership development consultancy. As a sought-after author, speaker, consultant, and trainer, Mary helps clients develop the strategies, skills and sensibilities needed for success in the 21st century. Mary is a frequent expert contributor for television, radio, and print publications where she provides practical leadership and career guidance. Her work and advice have appeared in the New York Times, Harvard Business Review, Fast Company, Forbes, The Financial Times, Money Magazine, and Southwest Airlines Magazine, and on the BBC. 

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Module 2: Photoshop for the A/E/C Professional

    Contains 2 Component(s) Includes a Live Event on 01/15/2019 at 2:00 PM (EST)

    Don’t let pixels scare you—Photoshop can be fun once you know a few little secrets. You’ll learn how to fix common problems, the limitations of scaling, and how to save for Office applications and InDesign.

    Don’t let pixels scare you—Photoshop can be fun once you know a few little secrets. You’ll learn how to fix common problems, the limitations of scaling, and how to save for Office applications and InDesign.

    During this module, participants will learn: 

    • Resolution and scaling
    • Easy and fun retouching techniques 
    • Easy color correction
    • Layers and compositing
    • Saving images for other applications

    Claudia McCue

    Owner, Practicalia, LLC

    Claudia McCue is the author of the book Real World Print Production with Adobe Creative Cloud and presenter for a number of print-related Lynda.com/LinkedIn Learning courses, including Learning Print Production, InDesign for the In-House Designer, and Acrobat Pro DC Essentials.

    After more than 25 years in print production, she now teaches creatives, marketers, and production professionals how to use Adobe products without hurting themselves (or their printers). Claudia is a Certified Technical Trainer, and an Adobe Certified Expert for Photoshop, Acrobat, Illustrator, and InDesign. 

    She has delivered training for a wide range of clients, including the Centers For Disease Control, Home Depot, Lowe's Home Improvement, MTV Networks, and World Wrestling Entertainment.

  • Module 1: InDesign for the A/E/C Professional

    Contains 2 Component(s) Includes a Live Event on 01/08/2019 at 2:00 PM (EST)

    New to InDesign? This interactive session will get you off to a good start! Learn the basics of controlling the InDesign environment, starting documents, and bringing in graphics and text.

    New to InDesign? This interactive session will get you off to a good start! Learn the basics of controlling the InDesign environment, starting documents, and bringing in graphics and text.

    During this module, participants will learn: 

    • The InDesign environment
    • Basic document setup 
    • Importing and transforming graphics
    • Creating swatches
    • Text: Importing and formatting text

    Claudia McCue

    Owner, Practicalia, LLC

    Claudia McCue is the author of the book Real World Print Production with Adobe Creative Cloud and presenter for a number of print-related Lynda.com/LinkedIn Learning courses, including Learning Print Production, InDesign for the In-House Designer, and Acrobat Pro DC Essentials.

    After more than 25 years in print production, she now teaches creatives, marketers, and production professionals how to use Adobe products without hurting themselves (or their printers). Claudia is a Certified Technical Trainer, and an Adobe Certified Expert for Photoshop, Acrobat, Illustrator, and InDesign. 

    She has delivered training for a wide range of clients, including the Centers For Disease Control, Home Depot, Lowe's Home Improvement, MTV Networks, and World Wrestling Entertainment.

  • Identifying Pursuits in the Public Sector

    Contains 2 Component(s), 1.50 credits offered Recorded On: 12/11/2018

    While business development efforts can be critical to closing the deal, strategic market research from a marketing team is crucial in identifying opportunities before they’re ever discussed. Understanding how to identify, chase, and close public sector projects will diversify your firm and give you the leading edge during this unique and formal pursuit process.

    Presenter: Nicole Christy
    Tuesday, December 11, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    While business development efforts can be critical to closing the deal, strategic market research from a marketing team is crucial in identifying opportunities before they’re ever discussed. Understanding how to identify, chase, and close public sector projects will diversify your firm and give you the leading edge during this unique and formal pursuit process.

    Session Learning Objectives:

    During our December webinar, participants will understand:

    • How to extract key data from a municipal capital improvement plan
    • Ways to utilize public resources for valuable information
    • How to justify business development efforts on these forecasted opportunities
    • Ways to identify and close public sector projects, which include school districts, as well as city, state, and federal governments

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Nicole Christy

    SMPS Presenter

    Supporting public sector pursuits with epic marketing is a personal and professional passion for Nicole Christy. Prior to starting John Delano, Nicole worked in strategic marketing and business development roles that focused on public governments and businesses that sought to work with them. Her design work has received two SMPS Marketing Communications Awards from in 2014 and 2015, in the website design and advertising categories. In 2016, Nicole earned the prestigious SMPS Arizona Marketer of the Year award.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Making Sure Your Entire Proposal Screams “Pick Me”

    Contains 2 Component(s), 1.50 credits offered Recorded On: 11/13/2018

    It’s time to stop focusing on quantity over quality and focus on letting your main ideas shine through to strengthen your proposals. Presenter Jen McGovern, CPSM, will share best practices gained through preparing and reviewing hundreds of proposals for public and private clients worldwide. Participants will leave the webinar feeling prepared to tailor every section of their proposals, taking their next submittal to the next level.

    Presenter: Jen McGovern, CPSM
    Tuesday, November 13, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    When reviewing proposals, the selection committee only has one question: Why is your firm the best fit for our project? But as proposal writers juggle multiple deadlines, input from many parties, and a laundry list of proposal requirements, the answer to that important question gets buried. During our November webinar, we’ll discuss how to structure your kick-off call to set the foundation for a tailored proposal, methods for tailoring boilerplate content, and how to cut away the fluff from proposals—so reviewers focus on why your firm is the best fit for the project.

    It’s time to stop focusing on quantity over quality and focus on letting your main ideas shine through to strengthen your proposals. Presenter Jen McGovern, CPSM, will share best practices gained through preparing and reviewing hundreds of proposals for public and private clients worldwide. Participants will leave the webinar feeling prepared to tailor every section of their proposals, taking their next submittal to the next level.

    Session Learning Objectives:

    During this webinar, participants will understand:

    • How to hold a kick-off meeting that sets the foundation for a strong proposal
    • Which items to add to your proposal to go beyond compliance and tell a strong story
    • How to identify areas where cutting away text will make your main ideas shine, and how to cut that text
    • How to partner with technical staff to get tailored information needed to create a compelling proposal

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Jen McGovern, CPSM

    Mid-Atlantic Regional Marketing Manager, VHB

    As mid-Atlantic regional marketing manager for VHB, Jen McGovern, CPSM, knows what it takes to put together a strong proposal. She oversees the marketing efforts for seven offices across three states and the District of Columbia, which means she has prepared and reviewed hundreds of proposals, making sure each represents the firm’s brand and voice. Jen is the director of career advancement for SMPS DC, and achieved her CPSM designation in 2015. When she's not dreaming of RFPs, she paints her nails ... occasionally to match her PowerPoints.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Blogging for Thought Leadership: A Blueprint for A/E/C Firms

    Contains 2 Component(s), 1.50 credits offered Recorded On: 10/24/2018

    Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

    Presenter: Tim Asimos, CPSM
    Wednesday, October 24, 2–3:30 p.m. EDT/1 p.m. CT/Noon MT/11 a.m. PDT

    Session Description

    Blogging is the cornerstone of content marketing and should play a central role in your A/E/C firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise. But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, some firms need to change their approach.

    Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

    Session Learning Objectives:

    During this webinar, participants will understand:

    • Common reasons many blogs fall short and pitfalls to avoid
    • Ways to develop the right kind of content and craft an ideal blog post
    • Best practices for ensuring your posts get found and shared
    • Ways to engage technical staff to become content creators

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential

    Tim Asimos, CPSM

    Vice President and Director of Digital Innovation, circle S studio

    Tim Asimos provides keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience inside and outside the A/E/C industries. As VP and director of digital innovation at circle S studio, Tim leads the agency's development of innovative strategies in website development, content marketing, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous publications, webinars, programs, and conferences around the country.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Developing a Strategic Marketing Plan: A One-Page Magic Bullet

    Contains 3 Component(s), 1.50 credits offered Recorded On: 09/25/2018

    Whether you’re just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this webinar is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!

    Presenters: Mindy Hinsley, CPSM, and Carrie Ann Williams, CPSM
    Tuesday September 25, 2–3:30 p.m. EDT/1 p.m. CT/Noon MT/11 a.m. PDT

    Session Description

    A/E/C marketers are bursting with creative ideas–from social media strategies to content marketing campaigns to website redesigns. How do you turn these ideas into strategies that will increase your firm’s success? A strategic marketing plan can help set the ground work for a successful year by establishing goals that align with your company’s overall strategic plan. It can provide measurable results to prove the value marketing brings to the firm’s bottom line.

    Whether you’re just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this webinar is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!

    Our presenters will discuss how to align your marketing plan with your firms overall strategic plan and provide tips and tricks to accomplish your plan. Don’t have an overall strategic plan? Don’t worry, you’ll learn how marketing professionals can move forward with developing a strategic marketing plan even in the absence of an overall strategic plan. No matter what, our presenters will teach you how to kick start your marketing for 2018!

    Session Learning Objectives:

    During this webinar, participants will understand:

    • The key components of a strategic marketing plan, how it can impact and drive a firm’s long-term business goals and why marketing’s role is critical in the value it brings to the firm’s bottom line
    • New ways to think about and approach strategic marketing planning efforts in their firms, which they can utilize to spark planning efforts in their own firms 
    • How to develop goals, objectives, strategies, and tactics to populate a one-page template provided by the instructors in advance of the session (using a real A/E/C case study)

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential

    Mindy Hinsley, CPSM

    Hinsley Collective, LLC

    Mindy Hinsley, CPSM, possesses over 23 years of executive marketing management and business development experience in the A/E/C industries.  As a marketing executive, her responsibilities included strategic planning and direction of business development, corporate communications and marketing initiatives with her primary strength in developing teaming strategies, building partnerships and executing long-range, big picture projects.

    Through the formation of her consulting practice, Hinsley Collective, LLC, she shares her A/E/C marketing expertise, strategic thinking, and best practices with her clients as stand-alone services or through the development of their marketing professionals and their marketing departments.

    Mindy received her B.S. In Business Communications from Stevenson University where she was honored as the Young Alumni Award recipient in 2009.  She is a graduate of the ACEC/MD Leadership Program and the Dale Carnegie "Leadership Training for Managers" program.

    Carrie Ann Williams, CPSM

    Principal, Andana Consulting

    As principal of the award-winning firm, Andana Consulting, Carrie Ann Williams, CPSM, works with organizations to guide proposal development and create amazing marketing content.

    Every day, she brings her 17 years of experience to clients as they track, pursue, position, and propose on local, state and federal government solicitations—and  private organizations too. When not leading proposal strategy, she guides firms through developing their marketing game plan – starting with a define your brand workshop, moving through research and analysis, resulting in clear marketing goals and an implementation plan of tactics to reach them.

    She also leads training workshops and gives presentations about marketing and business development for professional services firms. Her speaking has taken her across the country with companies and organizations including SAME, SMPS, AIA, and NVSBE.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Professional Association Engagement That Produces Work

    Contains 2 Component(s) Recorded On: 09/11/2018

    Most A/E/C firms’ engagement with professional associates shotgun their approach. They buy advertising, sponsor conferences, and occupy an exhibition booth. Most A/E/C firms walk away wondering about their return on investment (ROI). Did their participation produce actual work? This webinar presentation will take a deeper dive into how A/E/C firms can leverage professional association membership and participation to win work.

    Most A/E/C firms’ engagement with professional associates shotgun their approach. They buy advertising, sponsor conferences, and occupy an exhibition booth. Most A/E/C firms walk away wondering about their return on investment (ROI). Did their participation produce actual work? This webinar presentation will take a deeper dive into how A/E/C firms can leverage professional association membership and participation to win work.

    Learning Objectives:

    During this webinar, participants will understand:

    • Learn how to utilize professional association membership directories to target specific prospects, qualify those prospects and develop new clients.
    • Learn how to create a business development plan to execute client and prospect interaction before, during and after an association conference.
    • Learn how to get on the conference agenda as a presenter and allow your expertise to sell itself.
    • Learn how to cooperate and support a professional association through committee participation and promoting the goals of the association.

    Presenter:

    Gabe Lett, CPSM, is a business development leader for Olsson Associates in Joplin, MO. He earned the Certified Professional Services Marketer (CPSM) certification in 2011. Gabe is currently serving as president of SMPS Ozarks.

  • Developing Your Unique and Competitive Image

    Contains 3 Component(s), 1.50 credits offered Recorded On: 08/30/2018

    This session is not about branding – a marketing term that makes most technical experts cringe. Instead, you will learn how to develop a competitive image as unique as the people who work there. (OK, so it’s a little about branding.)

    Presenter: Christine Nelson  
    Thursday, August 30, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MT/11 a.m. PDT 

    Session Description

    This session is not about branding – a marketing term that makes most technical experts cringe. Instead, you will learn how to develop a competitive image as unique as the people who work there. (OK, so it’s a little about branding.)

    Based on 12 years of research – and hundreds of client interviews – we will reveal four competitive truths about why clients choose and stay with a professional service firm. These truths will help you identify what you do better than any other A/E/C firm. If your firm has more than one office location, encourage leaders and emerging leaders to attend and get on the same page about the real value you deliver.

    Discussion and techniques will point to your firm’s value proposition, and even make you feel energized about your career.

    Session Learning Objectives:

    During this webinar, participants will understand:

    • How to identify target clients (and a questionnaire as a takeaway)
    • The building blocks for a memorable elevator speech
    • Why your clients stay…and why they might leave

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential

    Christine Nelson, Senior Communications Consultant

    Ingenuity Marketing Group LLC

    Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. As a trained business journalist and content developer for a variety trade media, Christine helps professionals communicate their unique knowledge and voice to target clients. Her interviews with hundreds of professional service clients around the country provide insights about why people buy and how A/E/C firms can distinguish themselves in competitive markets. Christine has provided writing and media coaching, consulting and training to regional engineering firms since 2010

    christine@ingenuitymarketing.com

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more