Catalog Advanced Search

Search by Categories
Search in Packages
Search by Format
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By
  • SMPS Virtual Workshop: Master Content Marketing (While Juggling 97 Other Tasks) (June 5, 12, 19, 2019)

    Contains 3 Product(s)

    In this three series virtual workshop, we’ll take a real-world approach to mastering content marketing while you manage the expected and unexpected tasks that land on your daily to-do list.

    When you have constant proposals, presentations, and other critical tasks piled up on your desk, it can be hard to add content marketing to the mix. It’s not because content marketing isn’t critical. It’s because content marketing isn’t an immediate need. Let’s face it: a white paper for the website usually doesn’t stand in the way of a multi-million dollar RFP.

    By adding content marketing as a long-term initiative, you have the power to shift client perspectives, showcase thought leadership, increase validity, and generate sales qualified leads. If your A/E/C firm is looking to diversify clientele and expand your message past networking events, golf tournaments, and current collateral and communications, it’s time to level up your content marketing strategy.

    In this three series virtual workshop, we’ll take a real-world approach to mastering content marketing while you manage the expected and unexpected tasks that land on your daily to-do list.

    Each module is 90 minutes in length.

  • Knowledge Is Revenue: How to Conduct Killer Marketing Research

    Contains 3 Component(s), 1.5 credits offered Includes a Live Event on 06/18/2019 at 2:00 PM (EDT)

    Our June webinar will cover the two most common research types: competitive research and customer research. We’ll discuss new methods, practices, tools, and technologies for conducting meaningful research and collecting information you can actually use. Our seasoned practitioner and presenter will show us how to turn collected data into meaningful insight to build your business.

    Presenter: Ida Cheinman, Principal and Creative Director, Substance151
    Tuesday, June 18, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    Traditional methods of collecting competitive research are no longer effective in delivering the depth of knowledge that today’s effective branding, marketing and business development demand.

     So, the big question isn’t why you should do it, but how?

     How should A/E/C firms conduct research so that they end up with useful information that strengthens their brands, helps engage the right customer, and improves their marketing campaigns and their firms’ bottom line?

    Doing it right often requires a great deal of time and resources. Fortunately, with the right research strategy, process and tools in place, you can gain deeper insight without allocating half of your annual marketing budget.

    Our June webinar will cover the two most common research types: competitive research and customer research. We’ll discuss new methods, practices, tools, and technologies for conducting meaningful research and collecting information you can actually use. Our seasoned practitioner and presenter will show us how to turn collected data into meaningful insight to build your business.

    Session Learning Objectives:

    During this webinar, participants will:

    • Identify methods for collecting meaningful customer data and insight, using techniques and tools that are well within the reach of any size firm and marketing budget
    • Learn to identify competitors using online tools and techniques and observe what your prospects and clients are seeing
    • Discover a wide range of digital tools and apps to collect behind-the-scenes intel not accessible via traditional methods 
    • Understand what data to collect and how to analyze and apply that data to the decision-making process for actionable and accurate marketing results

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Ida Cheinman

    Principal and Creative Director, Substance151

    Ida Cheinman is principal and creative director of the brand communications firm Substance151. She uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace. Ida is a recognized thought leader and sought-after speaker who presents nationally; she’s a frequent contributor to industry blogs and publications, including Marketer, the Society’s award-winning journal.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Corporate Training: Long-Haul Procurements – Keeping the Faith and Staying Engaged

    Contains 3 Component(s) Includes a Live Event on 05/29/2019 at 3:00 AM (EDT)

    During this workshop, we will discuss the capture planning process and how to implement a winning strategy that is action oriented and keeps the team disciplined and actively working a pursuit.

    You’re in the hunt and have your eyes set on an exciting project.  You’ve done your homework, you have your strategy, you’ve made the right connections and relationships are in place. And now you wait… The project is still two years out.  How do you survive these long-haul procurements?  How to you stay engaged and keep your team and partners moving forward?

    During this workshop, we will discuss the capture planning process and how to implement a winning strategy that is action oriented and keeps the team disciplined and actively working a pursuit.

    Dena Wyatt

    Long-Haul Procurements – Keeping the Faith and Staying Engaged

    DENA WYATT has played an integral part in helping individuals and teams improve their communication skills.  A former Dale Carnegie instructor and trainer and founder of Marketing Evolutions, Dena brings more than 25 years of experience in the construction industry and helping others to BE their best.

    Her techniques and strategies have re-written the rule-book when it comes to presentation training, public speaking, and related insider perception surveys and continue to win projects for her clients.  At the end of the day, Dena empowers her clients to achieve their objectives and master the skills they need to WIN!

    In addition to having endless enthusiasm to help people with project pursuits and feeling more comfortable speaking in public, Dena participates in charity bike rides and makes active industry connections in the Better Networking Through Skiing (BNTS) group she co-founded.

    Her book BE…The Winning Presentation is available through Amazon and on her website.

    You can reach Dena at 303-424-9462 or dena@marketingevolutionsinc.com

  • SMPS Virtual Workshop: Elements of Design (May 7, 15, 22, 2019)

    Contains 3 Product(s)

    There are important design elements for putting together the best-possible work for your proposals and marketing materials. In May, we’ll share them during Elements of Design. Whether you’re just starting out or you’ve already dabbled in design, this three module virtual workshop will help you stand out from the competition.

    There are important design elements for putting together the best-possible work for your proposals and marketing materials. In May, we’ll share them during Elements of Design. Whether you’re just starting out or you’ve already dabbled in design, this three module virtual workshop will help you stand out from the competition.

    Each module is 90 minutes in length.

  • Who Trusts You? The Key To Attracting Clients & Advocates

    Contains 3 Component(s), 1.5 credits offered Includes a Live Event on 05/21/2019 at 2:00 PM (EDT)

    During this webinar, you’ll use a 15-question quiz to help determine where you are with someone’s trust and what to do and say next. Why is this important? Because you can’t just rely on digital tools in your marketing toolkit. Face-to-face skills will help your career as a marketer of professional services—and also help your firm succeed. You’ll learn how to create a cadre of advocates who talk about your successes, vouch for your character and competence, and gladly send opportunities your way.

    Presenter:

    Lynne Waymon, CEO, Contacts Count LLC
    Tuesday, May 21, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    When it comes to gaining clients and winning new business, trust plays a major role. Join us for our May webinar and discover the Six Stages of Trust to help build your firm’s business.

    Think about it: You meet someone who would be a good contact. How do you figure out the next step for building that relationship? How do you avoid asking for too much too soon or too little too late? When you know how to gauge the stage of trust you’ve earned, you’ll be able to choose the next step in the process to be successful at it.

    During this webinar, you’ll use a 15-question quiz to help determine where you are with someone’s trust and what to do and say next. Why is this important? Because you can’t just rely on digital tools in your marketing toolkit. Face-to-face skills will help your career as a marketer of professional services—and also help your firm succeed. You’ll learn how to create a cadre of advocates who talk about your successes, vouch for your character and competence, and gladly send opportunities your way.

    Session Learning Objectives:

    During this webinar, participants will:

    • Identify and advance through the Six Stages of Trust
    • Figure out a good next step to build relationships
    • Recover trust when you make a mistake
    • Show your character and competence to gain trust and, ultimately, opportunities

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Lynne Waymon

    CEO, Contacts Count LLC

    Lynne Waymon is CEO of Contacts Count LLC, an international training firm that specializes in teaching people in professional services how to connect, converse, and collaborate for business results. She's the co-author of Strategic Connections: The New Face of Networking (Harper Collins Leadership) and The Networking Competency Assessment that measures skill in the 8 Networking Competency. Waymon’s clients have included KMPG, Herry, HKS, Booz Allen, The Society of Women Engineers, the National Association of Home Builders, The American Institute of Architects, and the American Bar Association.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • SMPS Virtual Workshop: Tech Tools 201 (April 4, 18 and 25, 2019)

    Contains 3 Product(s)

    In this three module series, we’ll dig into popular computer-design programs and provide advanced tips and techniques to ensure you leave a lasting impression on your current and potential clients. Taught by industry experts, Tech Tools 201 provides advanced tips and techniques of InDesign, Photoshop, and Prezi for the A/E/C Professional.

    In this three module series, we’ll dig into popular computer-design programs and provide advanced tips and techniques to ensure you leave a lasting impression on your current and potential clients. Taught by industry experts, Tech Tools 201 provides advanced tips and techniques of InDesign, Photoshop, and Prezi for the A/E/C Professional.

  • Communication Strategies for Today’s Generational Differences

    Contains 3 Component(s), 1.5 credits offered Recorded On: 04/16/2019

    In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.

    Presenter:

    Lisa Keohokalole Schauer, CPSM, PointNorth
    Tuesday, April 16, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Today's workforce is made up of five generations. With employees ranging from teens to those in their twilight years, how we communicate matters. By 2020, the two youngest generations will compose nearly 70 percent of global employees. Breaking down communication barriers to achieve results may make the difference in keeping our most important asset, our people.  

    As professional service firms, we’re in the business of talent. Our firms thrive on our ability to recruit and retain talent. With low unemployment rates and an ever-increasing competitive marketplace, marketers must partner with human resources teams to ensure we’re ready for battle in today's talent war.  

    In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.

    Session Learning Objectives:

    During this webinar, participants will:

    • Increase their understanding of the five generations in today's workforce
    • Explore opportunities to leverage differences to enhance organizational culture
    • Explore communication methods to reach multi-generational audiences
    • Utilize business development strategies to recruit and retain multi-generations

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Lisa Keohokalole Schauer, CPSM

    President, NorthPoint

    Lisa Keohokalole Schauer, CPSM, is the president of PointNorth, a firm committed to strengthening leaders and empowering teams to do the right thing by listening, learning, and leading. Schauer served as the chief operating officer/senior vice president for a regional engineering and construction management consulting firm headquartered in Vancouver, WA. During her eighteen-year tenure, she contributed to tripling the staff size and led the firm’s business development, marketing, communications, and HR programs.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Corporate Training: Narrowing In On High Return Marketing Activities

    Contains 3 Component(s) Recorded On: 03/28/2019

    In today’s economic environment, competition for every project is greater than ever. Marketing departments are working in overdrive to chase projects, prepare submittals, design marketing collateral, document and photograph projects, and now incorporate social media outreach. The list is seemingly never-ending. Which of your marketing activities nets the best potential for increased revenue? How can you be most effective with your overhead dollars? This session will address today’s current trends and help you focus efforts that add value.

    In today’s economic environment, competition for every project is greater than ever. Marketing departments are working in overdrive to chase projects, prepare submittals, design marketing collateral, document and photograph projects, and now incorporate social media outreach. The list is seemingly never-ending.  Which of your marketing activities nets the best potential for increased revenue? How can you be most effective with your overhead dollars? This session will address today’s current trends and help you focus efforts that add value.

    Stacy Stout, FSMPS, CPSM

    SMPS

    With over 22 years of experience, Stacy’s proven expertise in marketing and branding has earned her the respect of the A/E/C community, both on a local and national level, making her an in-demand speaker and facilitator at industry events across the country. She is a Fellow in the Society for Marketing Professional Services (FSMPS), a Certified Professional Services Marketer (CPSM), was named Marketer of the Year in 2011, and in 2016 received the Leonardo Award, the highest recognition given by SMPS Colorado. Stacy earned her Bachelor of Science degree in International Business from the University of Colorado and is a Director-at Large on the SMPS National Board.

  • Understanding Financial Metrics and Why They Matter

    Contains 3 Component(s), 1.5 credits offered Recorded On: 03/12/2019

    Balance sheets, profit and loss analysis, and financial reports can seem daunting to marketing and business development teams. But understanding your firm’s key financial metrics and how they impact you is critical to your career development. During our March webinar, you’ll discover the method behind the metrics and what they mean to marketing and business development. Learn which key performance indicators (KPIs) are most important to your business, tips for monitoring the metrics, and how marketing and business development can impact the numbers. Business transformed through marketing leadership begins with marketing and business development understanding the business and that starts with you.

    Presenter: Megan Miller, CPSM, Deltek
    Tuesday, March 12, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Balance sheets, profit and loss analysis, and financial reports can seem daunting to marketing and business development teams. But understanding your firm’s key financial metrics and how they impact you is critical to your career development. During our March webinar, you’ll discover the method behind the metrics and what they mean to marketing and business development. Learn which key performance indicators (KPIs) are most important to your business, tips for monitoring the metrics, and how marketing and business development can impact the numbers. Business transformed through marketing leadership begins with marketing and business development understanding the business and that starts with you.  

    Session Learning Objectives:

    During our March webinar, participants will:

    • Understand what’s behind key metrics and why they are important to the business
    • See critical financial and firmwide metrics through a marketing lens
    • Learn which KPIs are critical for your business and ensure your whole team is working toward the firm’s strategic goals
    • Understand how to create balance with your metrics to maintain organizational alignment between functional areas
    • Identify steps to start applying and monitoring key metrics and benchmarks to your business

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Megan Miller, CPSM

    Deltek Clarity A&E Industry Report

    Megan Miller, CPSM, is an experienced marketing professional with a passion for helping A/E/C firms know more about their business and do more for the clients. She leads the Deltek Clarity A&E Industry Report, providing key insights, benchmarks and trends to A&E firms throughout the U.S. and Canada. Prior to joining Deltek, Megan spent more than 10 years in the A/E industry and continues to work with firms around the world to help them improve their businesses through better processes and solutions so they can win, manage, deliver, and measure more. Megan is currently serving as the president of SMPS Greater Cincinnati.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Corporate Training: Aligning Marketing and Business Development Efforts That Position Your Firm To Win

    Contains 3 Component(s) Recorded On: 02/27/2019

    Do you sometimes feel like your marketing team is operating in a vacuum? Don’t feel alone, only slightly over half of professional service firms say that their marketing and business development groups coordinate efforts. For both to be successful, business development and marketing must go hand-in-hand. A lack of integration can result in redundancies, waste and lost opportunities. Without a strategy, all your marketing and business development activities and tactics might be for nothing. Success starts with alignment - heading in the same direction toward focusing on promising prospects, closing deals, and generating revenue. But, it has to go beyond alignment to collaboration and integration. We achieve this with a jointly developed strategy to connect with, engage, and convert prospects to clients to raving fans by working together throughout the buying cycle and client experience. This webinar will take you through strategies to ensure that you are aligning your marketing and business development efforts that position your firm to win.

    Do you sometimes feel like your marketing team is operating in a vacuum? Don’t feel alone, only slightly over half of professional service firms say that their marketing and business development groups coordinate efforts. For both to be successful, business development and marketing must go hand-in-hand. A lack of integration can result in redundancies, waste and lost opportunities. Without a strategy, all your marketing and business development activities and tactics might be for nothing. Success starts with alignment - heading in the same direction toward focusing on promising prospects, closing deals, and generating revenue. But, it has to go beyond alignment to collaboration and integration. We achieve this with a jointly developed strategy to connect with, engage, and convert prospects to clients to raving fans by working together throughout the buying cycle and client experience. This webinar will take you through strategies to ensure that you are aligning your marketing and business development efforts that position your firm to win.

    “This program is developed by SMPS exclusively for Hensel Phelps professionals.

    Jen Newman, CPSM

    Managing Director, Zweig Group

    As Managing Director at Zweig Group, Jen Newman, CPSM utilizes her 20 years of AEC specific experience to help firms across North America grow their people and profits. Whether you struggle with strategy, process, training or you lack the bandwidth to carry out your action plans, Jen can help. She has developed a reputation for helping firms improve processes, create better leaders, train and retain talent, increase brand loyalty, differentiate through client experience, and develop winning strategies that lead to successful firm growth through individualized recommendations, programs and services. Jen focuses on creating positive experiences for clients and employees, resulting in increased brand loyalty externally and internally. All along the way, she makes the process fun. To Jen, there is no greater satisfaction than helping others achieve their goals. Jen is actively involved in the Society for Marketing Professional Services. Jen and her husband Derek are travel fanatics who love to see the world together and spend time with their family and friends.