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  • Blogging for Thought Leadership: A Blueprint for A/E/C Firms

    Contains 2 Component(s), 1.50 credits offered Includes a Live Event on 10/24/2018 at 2:00 PM (EDT)

    Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

    Presenter: Tim Asimos, CPSM
    Wednesday, October 24, 2–3:30 p.m. EDT/1 p.m. CT/Noon MT/11 a.m. PDT

    Session Description

    Blogging is the cornerstone of content marketing and should play a central role in your A/E/C firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise. But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, some firms need to change their approach.

    Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

    Session Learning Objectives:

    During this webinar, participants will understand:

    • Common reasons many blogs fall short and pitfalls to avoid
    • Ways to develop the right kind of content and craft an ideal blog post
    • Best practices for ensuring your posts get found and shared
    • Ways to engage technical staff to become content creators

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential

    Tim Asimos, CPSM

    Vice President and Director of Digital Innovation, circle S studio

    Tim Asimos provides keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience inside and outside the A/E/C industries. As VP and director of digital innovation at circle S studio, Tim leads the agency's development of innovative strategies in website development, content marketing, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous publications, webinars, programs, and conferences around the country.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Developing a Strategic Marketing Plan: A One-Page Magic Bullet

    Contains 2 Component(s), 1.50 credits offered Includes a Live Event on 09/25/2018 at 2:00 PM (EDT)

    Whether you’re just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this webinar is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!

    Presenters: Mindy Hinsley, CPSM, and Carrie Ann Williams, CPSM
    Tuesday September 25, 2–3:30 p.m. EDT/1 p.m. CT/Noon MT/11 a.m. PDT

    Session Description

    A/E/C marketers are bursting with creative ideas–from social media strategies to content marketing campaigns to website redesigns. How do you turn these ideas into strategies that will increase your firm’s success? A strategic marketing plan can help set the ground work for a successful year by establishing goals that align with your company’s overall strategic plan. It can provide measurable results to prove the value marketing brings to the firm’s bottom line.

    Whether you’re just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this webinar is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!

    Our presenters will discuss how to align your marketing plan with your firms overall strategic plan and provide tips and tricks to accomplish your plan. Don’t have an overall strategic plan? Don’t worry, you’ll learn how marketing professionals can move forward with developing a strategic marketing plan even in the absence of an overall strategic plan. No matter what, our presenters will teach you how to kick start your marketing for 2018!

    Session Learning Objectives:

    During this webinar, participants will understand:

    • The key components of a strategic marketing plan, how it can impact and drive a firm’s long-term business goals and why marketing’s role is critical in the value it brings to the firm’s bottom line
    • New ways to think about and approach strategic marketing planning efforts in their firms, which they can utilize to spark planning efforts in their own firms 
    • How to develop goals, objectives, strategies, and tactics to populate a one-page template provided by the instructors in advance of the session (using a real A/E/C case study)

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential

    Mindy Hinsley, CPSM

    Hinsley Collective, LLC

    Mindy Hinsley, CPSM, possesses over 23 years of executive marketing management and business development experience in the A/E/C industries.  As a marketing executive, her responsibilities included strategic planning and direction of business development, corporate communications and marketing initiatives with her primary strength in developing teaming strategies, building partnerships and executing long-range, big picture projects.

    Through the formation of her consulting practice, Hinsley Collective, LLC, she shares her A/E/C marketing expertise, strategic thinking, and best practices with her clients as stand-alone services or through the development of their marketing professionals and their marketing departments.

    Mindy received her B.S. In Business Communications from Stevenson University where she was honored as the Young Alumni Award recipient in 2009.  She is a graduate of the ACEC/MD Leadership Program and the Dale Carnegie "Leadership Training for Managers" program.

    Carrie Ann Williams, CPSM

    Principal, Andana Consulting

    As principal of the award-winning firm, Andana Consulting, Carrie Ann Williams, CPSM, works with organizations to guide proposal development and create amazing marketing content.

    Every day, she brings her 17 years of experience to clients as they track, pursue, position, and propose on local, state and federal government solicitations—and  private organizations too. When not leading proposal strategy, she guides firms through developing their marketing game plan – starting with a define your brand workshop, moving through research and analysis, resulting in clear marketing goals and an implementation plan of tactics to reach them.

    She also leads training workshops and gives presentations about marketing and business development for professional services firms. Her speaking has taken her across the country with companies and organizations including SAME, SMPS, AIA, and NVSBE.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Developing Your Unique and Competitive Image

    Contains 2 Component(s), 1.50 credits offered Recorded On: 08/30/2018

    This session is not about branding – a marketing term that makes most technical experts cringe. Instead, you will learn how to develop a competitive image as unique as the people who work there. (OK, so it’s a little about branding.)

    Presenter: Christine Nelson  
    Thursday, August 30, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MT/11 a.m. PDT 

    Session Description

    This session is not about branding – a marketing term that makes most technical experts cringe. Instead, you will learn how to develop a competitive image as unique as the people who work there. (OK, so it’s a little about branding.)

    Based on 12 years of research – and hundreds of client interviews – we will reveal four competitive truths about why clients choose and stay with a professional service firm. These truths will help you identify what you do better than any other A/E/C firm. If your firm has more than one office location, encourage leaders and emerging leaders to attend and get on the same page about the real value you deliver.

    Discussion and techniques will point to your firm’s value proposition, and even make you feel energized about your career.

    Session Learning Objectives:

    During this webinar, participants will understand:

    • How to identify target clients (and a questionnaire as a takeaway)
    • The building blocks for a memorable elevator speech
    • Why your clients stay…and why they might leave

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential

    Christine Nelson, Senior Communications Consultant

    Ingenuity Marketing Group LLC

    Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. As a trained business journalist and content developer for a variety trade media, Christine helps professionals communicate their unique knowledge and voice to target clients. Her interviews with hundreds of professional service clients around the country provide insights about why people buy and how A/E/C firms can distinguish themselves in competitive markets. Christine has provided writing and media coaching, consulting and training to regional engineering firms since 2010

    christine@ingenuitymarketing.com

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Branding in the Age of Transformation: The New Brand Management Playbook

    Contains 2 Component(s), 1.50 credits offered Recorded On: 07/17/2018

    At the dawn of digital, many had predicted “the end of branding as we know it”—and while the discipline of branding has changed dramatically in the past decade, having a strong, differentiated, and focused brand is more critical than ever before.

    Presenter: Ida Cheinman  
    Tuesday, July 17, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MT/11 a.m. PDT 

    Session Description

    At the dawn of digital, many had predicted “the end of branding as we know it”—and while the discipline of branding has changed dramatically in the past decade, having a strong, differentiated, and focused brand is more critical than ever before.

    Increased competition, commoditization, and the speed of change call for brands to become the point of convergence and the catalyst for the alignment of business strategy, customer experience, and company culture. This new business and marketing environment requires a different approach to brand building and management.

    What does today’s leading professional services brand look like? It’s agile, purpose-driven, relevant, and grounded in a firm’s business strategy and steeped in its culture.

    How do you create this kind a brand? In our July webinar, we’ll learn how by examining strategies, tools, and best practices for:

    • Building a strategic brand foundation—a brand platform—that bridges business strategy and operational functions: business development, marketing, HR and more.
    • Developing a unique and consistent brand voice that remains strong across a multitude of communication channels and devices that merges brand agility and brand consistency for today’s dynamic marketplace.
    • Managing a firm’s brand, from effectively organizing brand and marketing assets to fully integrating the brand into the firm’s culture and its daily operations, behaviors, and decision-making.
    • Developing a brand-based internal culture through effective engagement, training and education strategies that turns employees into proactive brand ambassadors.
    • Creating a brand-based customer experience—today’s top differentiator and a weapon against commoditization.

    Session Learning Objectives:

    • Learn strategies, tools, and best practices for aligning their firm’s brand with its business strategy and culture to maximize brand performance and create a competitive advantage
    • Understand the key principles of new brand building and management framework designed for the digital age
    • Understand the role of each firm’s function and department in creating the alignment between business strategy, brand, and culture and becoming a firm that everyone wants to work with and work for.

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential

    Ida Cheinman

    Substance151

    Ida Cheinman is principal and creative director of a brand communications firm Substance151.

    She uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help professional services firms, business leaders, and marketing professionals make sense of the trends, tools, and best practices and to position their firms to compete and win in the fast-changing and extremely competitive marketplace.

    Cheinman is an engaging and energetic speaker who excels at making complex information accessible and immediately applicable. She is a frequent speaker at professional services organizations nationwide and a contributor to industry blogs and publications.  

    CEU Credits SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Prepare to Win: Master Content Marketing (While Juggling 97 Other Tasks)

    Contains 3 Product(s)

    In this series, we’ll take a real world approach to mastering content marketing while you manage the expected and unexpected tasks that land on your daily to-do list.

    image


    Presented by:
    Danielle Gray, MBA, Content Whisperer

    When you have constant proposals, presentations, and other critical tasks piled up on your desk, it can be hard to add content marketing to the mix. It’s not because content marketing isn’t critical. It’s because content marketing isn’t an immediate need. Let’s face it: a white paper for the website usually doesn’t stand in the way of a multi-million dollar RFP.

    By adding content marketing as a long-term initiative, you have the power to shift client perspectives, showcase thought leadership, increase validity and generate sales qualified leads. If your A/E/C firm is looking to diversify clientele and expand your message past networking events, golf tournaments, and current collateral and communications, it’s time to level up your content marketing strategy.

    In this series, we’ll take a real world approach to mastering content marketing while you manage the expected and unexpected tasks that land on your daily to-do list.

    MEMBER
    $250 through May 31
    $300 after May 31

    NONMEMBER
    $325 through May 31
    $365 after May 31

  • How to Present as a Team: Keys to Impressing Owners During a New Business Interview

    Contains 2 Component(s), 1.50 credits offered Recorded On: 06/05/2018

    Owners consistently say that they want to hire the firm that is “the best team.” But how do you come across as a great team during a one-hour new business interview? This webinar will detail a few keys to ensuring that you come across as a strong team and not a bunch of people that seem like they’ve never worked together before.

    Presenter: Joey Asher 
    Tuesday, June 5, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST

    Session Description

    Owners consistently say that they want to hire the firm that is “the best team.” But how do you come across as a great team during a one-hour new business interview? This webinar will detail a few keys to ensuring that you come across as a strong team and not a bunch of people that seem like they’ve never worked together before.

    Session Learning Objectives

    During this webinar, participants will learn:

    • How to introduce the team
    • How to rehearse as a team
    • How to interact with each other
    • How to handle Q&A as a team

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential


    Joey Asher

    President, Speechworks

    Joey Asher is President of Speechworks, a communication and selling skills coaching firm that has been working with AEC firms for more than 30 years. He is the author of five books including “How to Win a Pitch: The Five Fundamentals that Will Distinguish You From the Competition.”   

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Prepare to Win: Elements of Design

    Contains 3 Product(s)

    Prepare to Win: Elements of Design

    image


    Graphics make your documents more readable and presentations more memorable—but only if they’re used well. Nothing turns off your audience faster than having poor quality visuals.

    Having a basic understanding of graphic design elements is essential for today’s marketer. But when there are thousands of options, how do you know which ones to use? And where do you begin? Whether you’re improving your own capabilities or simply wanting to work closely with your graphic design staff, this P2W virtual workshop will give you the foundation to raise the bar.

    Instructor: Karen Kurta, CPSM

    Module 1: May 17: Graphic Design Basics
    Module 2: May 24: Photography 101 for AEC Marketers
    Module 3: May 31: Maximizing Your Social Media Presence with Graphics

    Pricing
    MEMBER $300
    NONMEMBER $365

    Continuing Education Credit

    Prepare to Win is approved for up to 4.5 continuing education units per module for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects.

  • All About Style: How to Create a Brand Manual and Writing Guidelines for Your Company

    Contains 2 Component(s), 1.50 credits offered Recorded On: 05/22/2018

    Does a non-standard company logo drive you bananas? How about company emails with a notebook paper background? Better yet, who loves Comic Sans? Every professional services firm has a unique style, yet very few have approved Style Guides. This webinar will discuss and explore the components of a Style Guide.

    Presenter: Julie Shaffer, CPSM & Lindsey Kubes, CPSM 
    Tuesday, May 22, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST

    Session Description

    Does a non-standard company logo drive you bananas? How about company emails with a notebook paper background? Better yet, who loves when a variety of formats and editing rules are used? Every professional services firm has a unique style, yet very few have approved style guides.

    Marketing and corporate professionals can be leaders in driving the creation of a company-wide style guide at their firms. It’s a great reference tool for all employees – from new hires, seasoned professionals, C-suite leaders, and technical and marketing staff.

    Our May webinar will explore the various components of a style guide. Part I: Brand Manual focuses on graphic elements such as logos, colors, fonts, and formatting. Part II: Writing Guidelines are specific to each company’s communication style and will include an abbreviated reference list tailored for company use of acronyms, software, and industry terms (typically following AP Stylebook).

    Session Learning Objectives

    During this webinar, participants will:

    • Understand how to get started and develop a style guide at their firms. This includes key benefits applicable at all levels: marketing and technical groups, as well as leadership.
    • Discover the top reasons and selling points for a style guide at their firms.
    • Understand components and layout of a style guide as a final deliverable.
    • Through handout templates, develop a draft framework for their firm and priority levels for development and implementation.

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential


    Julie Shaffer, CPSM

    Owner/Consultant/ Designer, Shaffer Creative, LLC

    Julie Shaffer, CPSM, founded Shaffer Creative in 2012 with a vision: to provide creative marketing and graphic design solutions through communication strategy, company branding, photography, and data management. As an Adobe Certified Expert in InDesign CC 2015, she is a go-to expert for hands-on learning with professional associations and clients. She is a member of SMPS Fort Worth and served as Sponsorship Director and President. She was the 2015 SRC Communications Chair. Julie holds a bachelor’s degree in Communications with an English minor from the University of Texas at Arlington.

    Lindsey Kubes, CPSM

    Senior Marketing Strategist, Shaffer Creative, LLC

    Lindsey Kubes, CPSM, is a Senior Marketing Strategist with Shaffer Creative. Her passion is strategy development and brand implementation through efficient company communications and outreach. Lindsey has received 12 state, national and international awards for projects that span branding, direct mail, brochures, magazines, marketing plans, marketing campaigns and graphic standards. Lindsey was a founding board member of the SMPS Fort Worth Chapter and served as Secretary. She holds a bachelor’s degree in English and Professional Writing Certificate from Texas A&M University. 

    Together, Julie and Lindsey have created brand manuals and style guides for numerous clients within the A/E/C industry. Most recently, their work was recognized with an AMCP international marketing award for the rebrand of Southland Holdings, LLC, that included new cohesive logo, marketing collateral and comprehensive brand manual.  

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Core Values as a Marketing Tool

    Contains 2 Component(s), 1.50 credits offered Recorded On: 04/24/2018

    A/E/C firms love to talk about their culture to lure both clients and talent. Culture is the shared behaviors and beliefs of your firm. So, how do you share your culture with a prospective hire or client? Don’t they have to experience it?

    Presenter: David Lecours 
    Tuesday, April 24, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST

    Session Description

    A/E/C firms love to talk about their culture to lure both clients and talent.

    Culture is the shared behaviors and beliefs of your firm. So, how do you share your culture with a prospective hire or client? Don’t they have to experience it?

    First, codify the shared behaviors and beliefs of your firm as written Core Values. Sadly, most firm leaders develop a set of banal Core Values at a weekend retreat, then send them out in an equally uninspired mass email to all employees. But, as you’ll learn in this webinar, Core Values can be so much more. A creative manifestation of your Core Values is a powerful marketing tool and an essential artifact of your culture. An artifact that prospective hires or clients can experience to determine if there is a match. 

    Session Learning Objectives

    During this webinar, participants will apprehend:

    • …how to create, or refine, your firm’s Core Values
    • …to design a promotional piece that manifests your Core Values
    • …where to share this creative manifestation of your Core Values
    • …how to leverage this marketing tool for recruiting talent and clients

         Cosential - Built to Win

    SMPS webinars are sponsored by Cosential


    David Lecours

    Principal, LecoursDesign

    David Lecours helps A/E/C firms attract and retain great clients and talent. He is Principal at LecoursDesign, a branding, and digital marketing consultancy. David is a two-time TEDx presenter and speaks at conferences worldwide. David co-hosts PSM: Professional Services Marketing podcast at psm.show. David is also passionate about surfing, pickleball, and succulents. 

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Prepare to Win: Marketing Bootcamp

    Contains 3 Product(s)

    Join SMPS Fellow Bill Strong on a 3-week exploration of marketing 101 in the AEC Industries. These sessions are ideal for those new to our industry or someone needing a refresher – whether you are marketing or technically focused staff. Start to finish, he will guide you through the following topics and CPSM domains of practice in an entertaining, energizing and engaging format.

    image

    Instructor: Bill Strong, FSMPS, CPSM, Principal 

    Overview

    Join SMPS Fellow Bill Strong on a 3-week exploration of marketing 101 in the AEC Industries. These sessions are ideal for those new to our industry or someone needing a refresher – whether you are marketing or technically focused staff. Start to finish, he will guide you through the following topics and CPSM domains of practice in an entertaining, energizing, and engaging format.

    Modules

    March 7 at 2 PM EST - Module 1: Marketing Overview—People and Processes

    March 14 at 2 PM EST - Module 2: Marketing Plans—Your Roadmap

    March 21 at 2 PM EST – Module 3: Marketing Deliverables—Proposal & Interviews that Win

    Pricing

    MEMBER
    $250 through February 21
    $300 after February 21

    NONMEMBER

    $325 through February 21
    $365 after February 21

    Continuing Education Credit

    Prepare to Win is approved for up to 4.5 continuing education units per module for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects.