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  • Defining Your Firm’s Value Path

    Contains 3 Component(s), Includes Credits Includes a Live Event on 04/07/2020 at 2:00 PM (EDT)

    There are four distinct categories of value development: functional, emotional, transformational, and intentional. Most professional service firms already deliver functional value, but what does it take to deliver emotional value, or even a value that can transform a client’s project? In this webinar, we’ll review each of these categories and discover how delivering value can move your firm into increased revenue.

    Presenter: Elke Giba, Strategic Advisor and Marketing Consultant, Giba Group
    Tuesday, April 7, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    No doubt about it — your firm delivers a specified value to your clients. But what do clients actually gain after working with your firm? How do you put that value into words and then share it with potential new clients as part of a value statement or unique selling position?

    There are four distinct categories of value development: functional, emotional, transformational, and intentional. Most professional service firms already deliver functional value, but what does it take to deliver emotional value, or even a value that can transform a client’s project? In this webinar, we’ll review each of these categories and discover how delivering value can move your firm into increased revenue.

    Session Learning Objectives

    During this webinar, participants will learn:

    • The four categories of value that professional service firms can deliver to clients
    • The value category your firm delivers most frequently
    • Any new value or unique selling position that could be delivered, leading to transformational change for clients
    • How to focus on transformational values to uniquely position a firm for financial success

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Elke Giba

    Strategic Advisor and Marketing Consultant, Giba Group

    Equal parts researcher, marketer, and business advisor, Elke Giba helps A/E/C firms plan to win more often through a foundational marketing strategy. Her work shows firms how to shed the "full-service" moniker and transform into specialists. By doing this, firms can spotlight their expertise and generate more business opportunities to grow the bottom line. An author and presenter, Elke speaks to business audiences on how to market their business more effectively, and frequently publishes marketing insights in industry publications and online. Although at home in Dallas and Nashville, she still cannot two-step to save her life.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Transform Your Firm’s Website To Drive Growth

    Contains 3 Component(s), Includes Credits Includes a Live Event on 10/22/2019 at 2:00 PM (EDT)

    With so much emphasis on emerging trends such as content marketing and client experience, many firms have neglected their most valuable marketing asset—their website! In today’s competitive environment, it’s not enough just to have a website, even a nice-looking one. So get ready for a deep-dive into the latest innovations in UX design and website development. During our October webinar, you’ll discover how to transform your firm’s website (old, new or somewhere in-between) into a client and talent magnet by creating a remarkable user experience.

    Presenter: Tim Asimos, Partner and Director of Digital + Growth, circle S studio
    Tuesday, October 22, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    With so much emphasis on emerging trends such as content marketing and client experience, many firms have neglected their most valuable marketing asset—their website! In today’s competitive environment, it’s not enough just to have a website, even a nice-looking one. 

    So get ready for a deep-dive into the latest innovations in UX design and website development. During our October webinar, you’ll discover how to transform your firm’s website (old, new or somewhere in-between) into a client and talent magnet by creating a remarkable user experience. 

    To capitalize on growth opportunities, websites must serve as platforms for differentiation, thought leadership, business development and talent acquisition. Growth-driven websites are planned, designed, and developed with the audience—not the firm—in mind. Unfortunately, many A/E/C firms are missing out on growth opportunities due to websites that deliver a subpar user experience and miss the content, design, and technical mark. So how do we fix that?

    We’ll look beneath the data of bounce rates, average session times and heatmaps to diagnose common issues and uncover powerful insights that drive action. You’ll hear dozens of actionable, data-backed tips from a UX pro and be equipped with the tools to turn your website into a business development tool that engages your audience and sets you apart from your competitors.

    Session Learning Objectives

    During this webinar, attendees will:

    • Identify common website issues that detract from the user experience 
    • Discover the latest innovations and best practices in UX, web design, and development
    • Understand key content, design, and technical changes needed to transform their website to drive both user experience and firm growth
    • Discover keys to optimizing for both users and search engines

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Tim Asimos

    Partner and Director of Digital + Growth, circle S studio

    Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience inside and outside the A/E/C industries. As partner and director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. 

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Get Noticed: InDesign for Graphs and Charts

    Contains 3 Component(s), Includes Credits Includes a Live Event on 09/24/2019 at 2:00 PM (EDT)

    Our September webinar is designed for the beginning to intermediate InDesign user who works on proposals and promotional material regularly. Adding these design concepts to your skillset will allow you to make the most of your page space and entice your audience while visually conveying information.

    Presenter: Roxanne Marquez, Senior Marketing Coordinator, Ghirardelli Associates
    Tuesday, September 24, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    Want to explain a lot of information in a small amount of space? Need to convey a concept with a "pop of color"? Infographs are everywhere and, while they look cool, they also have to function well. Learn their elements, design processes, and how to create them in InDesign.

    Our September webinar is designed for the beginning to intermediate InDesign user who works on proposals and promotional material regularly. Adding these design concepts to your skillset will allow you to make the most of your page space and entice your audience while visually conveying information.

    A quick guide to InDesign tools used in the webinar and links to further resources will be provided ahead of time, as well as InDesign swatches created for this practice. Having InDesign open for following along and ease of practice is recommended but not required.

    Session Learning Objectives

    During this webinar, participants will:

    • Explore visual concepts and goals behind infograph design
    • Discover how to translate information into a visual story
    • Learn techniques for visually ordering information
    • Learn how to manipulate basic shapes in InDesign

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Roxanne Marquez

    Senior Marketing Coordinator, Ghirardelli Associates

    Roxanne is a senior marketing coordinator and a lifelong visual designer. Having earned a bachelor’s degree in visual communications with an emphasis on graphic design, and experienced in marketing, sales, design/crafting and event production, she brings a visual consideration to all of her projects. She’s experienced in developing printed and digital proposals and collateral using Adobe software, especially InDesign, Photoshop and Illustrator. She brings cumulative experience from various fields to apply towards better marketing strategies. Roxanne serves on the board of directors for SMPS Sacramento and previously served on the Education Committee where she developed and taught InDesign training sessions to support the continued growth of the membership.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Build a Stream of Referrals To Grow Your Business

    Contains 3 Component(s), Includes Credits Recorded On: 08/20/2019

    The best way to grow your business is to turn your current clients into raving fans. Easier said than done, right? During our August webinar, discover ways to "activate your promoters" so they send you a steady stream of new clients and work. We’re not talking about awkward and uncomfortable calls begging for introductions. Instead, our presenter will show you a process and framework that’s easy, teachable, and immediately measurable—and will help you grow your business quickly and sustainably.

    Presenter: Blake Godwin, Partner, VP of Growth and Operations, Client Savvy
    Tuesday, August 20, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    The best way to grow your business is to turn your current clients into raving fans. Easier said than done, right? During our August webinar, discover ways to "activate your promoters" so they send you a steady stream of new clients and work.

    We’re not talking about awkward and uncomfortable calls begging for introductions. Instead, our presenter will show you a process and framework that’s easy, teachable, and immediately measurable—and will help you grow your business quickly and sustainably.

    Session Learning Objectives

    During this webinar, participants will:

    • Learn why clients make referrals and how to identify a trigger mechanism to activate their willingness into action
    • Discover a step-by-step approach to position for a referral without asking for a favor.
    • Explore the implementation process of a sustainable referral engine in your firm, equipping your seller-doers with the tools to repeat the process
    • Identify the specific tools of social media, feedback, and financial results needed to pinpoint the perfect client, perfect timing, and the ideal introduction to ensure success

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Blake Godwin

    Partner, VP of Growth and Operations at Client Savvy

    For over 14 years, Blake Godwin has helped firms of all sizes realize revenue potential through solving critical business challenges. Through client experience strategy and operational excellence, Blake empowers and enables his clients to capitalize on opportunities while accomplishing both short- and long-term strategic initiatives. Blake holds a B.S. in Business Marketing and Management from the University of North Carolina at Wilmington.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Knowledge Is Revenue: How to Conduct Killer Marketing Research

    Contains 3 Component(s), Includes Credits Recorded On: 06/18/2019

    Our June webinar will cover the two most common research types: competitive research and customer research. We’ll discuss new methods, practices, tools, and technologies for conducting meaningful research and collecting information you can actually use. Our seasoned practitioner and presenter will show us how to turn collected data into meaningful insight to build your business.

    Presenter: Ida Cheinman, Principal and Creative Director, Substance151
    Tuesday, June 18, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    Traditional methods of collecting competitive research are no longer effective in delivering the depth of knowledge that today’s effective branding, marketing and business development demand.

     So, the big question isn’t why you should do it, but how?

     How should A/E/C firms conduct research so that they end up with useful information that strengthens their brands, helps engage the right customer, and improves their marketing campaigns and their firms’ bottom line?

    Doing it right often requires a great deal of time and resources. Fortunately, with the right research strategy, process and tools in place, you can gain deeper insight without allocating half of your annual marketing budget.

    Our June webinar will cover the two most common research types: competitive research and customer research. We’ll discuss new methods, practices, tools, and technologies for conducting meaningful research and collecting information you can actually use. Our seasoned practitioner and presenter will show us how to turn collected data into meaningful insight to build your business.

    Session Learning Objectives:

    During this webinar, participants will:

    • Identify methods for collecting meaningful customer data and insight, using techniques and tools that are well within the reach of any size firm and marketing budget
    • Learn to identify competitors using online tools and techniques and observe what your prospects and clients are seeing
    • Discover a wide range of digital tools and apps to collect behind-the-scenes intel not accessible via traditional methods 
    • Understand what data to collect and how to analyze and apply that data to the decision-making process for actionable and accurate marketing results

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Ida Cheinman

    Principal and Creative Director, Substance151

    Ida Cheinman is principal and creative director of the brand communications firm Substance151. She uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace. Ida is a recognized thought leader and sought-after speaker who presents nationally; she’s a frequent contributor to industry blogs and publications, including Marketer, the Society’s award-winning journal.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Corporate Training: Long-Haul Procurements – Keeping the Faith and Staying Engaged

    Contains 4 Component(s) Recorded On: 05/29/2019

    During this workshop, we will discuss the capture planning process and how to implement a winning strategy that is action oriented and keeps the team disciplined and actively working a pursuit.

    You’re in the hunt and have your eyes set on an exciting project.  You’ve done your homework, you have your strategy, you’ve made the right connections and relationships are in place. And now you wait… The project is still two years out.  How do you survive these long-haul procurements?  How to you stay engaged and keep your team and partners moving forward?

    During this workshop, we will discuss the capture planning process and how to implement a winning strategy that is action oriented and keeps the team disciplined and actively working a pursuit.

    Dena Wyatt

    Long-Haul Procurements – Keeping the Faith and Staying Engaged

    DENA WYATT has played an integral part in helping individuals and teams improve their communication skills.  A former Dale Carnegie instructor and trainer and founder of Marketing Evolutions, Dena brings more than 25 years of experience in the construction industry and helping others to BE their best.

    Her techniques and strategies have re-written the rule-book when it comes to presentation training, public speaking, and related insider perception surveys and continue to win projects for her clients.  At the end of the day, Dena empowers her clients to achieve their objectives and master the skills they need to WIN!

    In addition to having endless enthusiasm to help people with project pursuits and feeling more comfortable speaking in public, Dena participates in charity bike rides and makes active industry connections in the Better Networking Through Skiing (BNTS) group she co-founded.

    Her book BE…The Winning Presentation is available through Amazon and on her website.

    You can reach Dena at 303-424-9462 or dena@marketingevolutionsinc.com

  • Who Trusts You? The Key To Attracting Clients & Advocates

    Contains 4 Component(s), Includes Credits Recorded On: 05/21/2019

    During this webinar, you’ll use a 15-question quiz to help determine where you are with someone’s trust and what to do and say next. Why is this important? Because you can’t just rely on digital tools in your marketing toolkit. Face-to-face skills will help your career as a marketer of professional services—and also help your firm succeed. You’ll learn how to create a cadre of advocates who talk about your successes, vouch for your character and competence, and gladly send opportunities your way.

    Presenter:

    Lynne Waymon, CEO, Contacts Count LLC
    Tuesday, May 21, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    When it comes to gaining clients and winning new business, trust plays a major role. Join us for our May webinar and discover the Six Stages of Trust to help build your firm’s business.

    Think about it: You meet someone who would be a good contact. How do you figure out the next step for building that relationship? How do you avoid asking for too much too soon or too little too late? When you know how to gauge the stage of trust you’ve earned, you’ll be able to choose the next step in the process to be successful at it.

    During this webinar, you’ll use a 15-question quiz to help determine where you are with someone’s trust and what to do and say next. Why is this important? Because you can’t just rely on digital tools in your marketing toolkit. Face-to-face skills will help your career as a marketer of professional services—and also help your firm succeed. You’ll learn how to create a cadre of advocates who talk about your successes, vouch for your character and competence, and gladly send opportunities your way.

    Session Learning Objectives:

    During this webinar, participants will:

    • Identify and advance through the Six Stages of Trust
    • Figure out a good next step to build relationships
    • Recover trust when you make a mistake
    • Show your character and competence to gain trust and, ultimately, opportunities

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Lynne Waymon

    CEO, Contacts Count LLC

    Lynne Waymon is CEO of Contacts Count LLC, an international training firm that specializes in teaching people in professional services how to connect, converse, and collaborate for business results. She's the co-author of Strategic Connections: The New Face of Networking (Harper Collins Leadership) and The Networking Competency Assessment that measures skill in the 8 Networking Competency. Waymon’s clients have included KMPG, Herry, HKS, Booz Allen, The Society of Women Engineers, the National Association of Home Builders, The American Institute of Architects, and the American Bar Association.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Communication Strategies for Today’s Generational Differences

    Contains 3 Component(s), Includes Credits Recorded On: 04/16/2019

    In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.

    Presenter:

    Lisa Keohokalole Schauer, CPSM, PointNorth
    Tuesday, April 16, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Today's workforce is made up of five generations. With employees ranging from teens to those in their twilight years, how we communicate matters. By 2020, the two youngest generations will compose nearly 70 percent of global employees. Breaking down communication barriers to achieve results may make the difference in keeping our most important asset, our people.  

    As professional service firms, we’re in the business of talent. Our firms thrive on our ability to recruit and retain talent. With low unemployment rates and an ever-increasing competitive marketplace, marketers must partner with human resources teams to ensure we’re ready for battle in today's talent war.  

    In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.

    Session Learning Objectives:

    During this webinar, participants will:

    • Increase their understanding of the five generations in today's workforce
    • Explore opportunities to leverage differences to enhance organizational culture
    • Explore communication methods to reach multi-generational audiences
    • Utilize business development strategies to recruit and retain multi-generations

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Lisa Keohokalole Schauer, CPSM

    President, NorthPoint

    Lisa Keohokalole Schauer, CPSM, is the president of PointNorth, a firm committed to strengthening leaders and empowering teams to do the right thing by listening, learning, and leading. Schauer served as the chief operating officer/senior vice president for a regional engineering and construction management consulting firm headquartered in Vancouver, WA. During her eighteen-year tenure, she contributed to tripling the staff size and led the firm’s business development, marketing, communications, and HR programs.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


  • Corporate Training: Narrowing In On High Return Marketing Activities

    Contains 3 Component(s) Recorded On: 03/28/2019

    In today’s economic environment, competition for every project is greater than ever. Marketing departments are working in overdrive to chase projects, prepare submittals, design marketing collateral, document and photograph projects, and now incorporate social media outreach. The list is seemingly never-ending. Which of your marketing activities nets the best potential for increased revenue? How can you be most effective with your overhead dollars? This session will address today’s current trends and help you focus efforts that add value.

    In today’s economic environment, competition for every project is greater than ever. Marketing departments are working in overdrive to chase projects, prepare submittals, design marketing collateral, document and photograph projects, and now incorporate social media outreach. The list is seemingly never-ending.  Which of your marketing activities nets the best potential for increased revenue? How can you be most effective with your overhead dollars? This session will address today’s current trends and help you focus efforts that add value.

    Stacy Stout, FSMPS, CPSM

    SMPS

    With over 22 years of experience, Stacy’s proven expertise in marketing and branding has earned her the respect of the A/E/C community, both on a local and national level, making her an in-demand speaker and facilitator at industry events across the country. She is a Fellow in the Society for Marketing Professional Services (FSMPS), a Certified Professional Services Marketer (CPSM), was named Marketer of the Year in 2011, and in 2016 received the Leonardo Award, the highest recognition given by SMPS Colorado. Stacy earned her Bachelor of Science degree in International Business from the University of Colorado and is a Director-at Large on the SMPS National Board.

  • Understanding Financial Metrics and Why They Matter

    Contains 3 Component(s), Includes Credits Recorded On: 03/12/2019

    Balance sheets, profit and loss analysis, and financial reports can seem daunting to marketing and business development teams. But understanding your firm’s key financial metrics and how they impact you is critical to your career development. During our March webinar, you’ll discover the method behind the metrics and what they mean to marketing and business development. Learn which key performance indicators (KPIs) are most important to your business, tips for monitoring the metrics, and how marketing and business development can impact the numbers. Business transformed through marketing leadership begins with marketing and business development understanding the business and that starts with you.

    Presenter: Megan Miller, CPSM, Deltek
    Tuesday, March 12, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Balance sheets, profit and loss analysis, and financial reports can seem daunting to marketing and business development teams. But understanding your firm’s key financial metrics and how they impact you is critical to your career development. During our March webinar, you’ll discover the method behind the metrics and what they mean to marketing and business development. Learn which key performance indicators (KPIs) are most important to your business, tips for monitoring the metrics, and how marketing and business development can impact the numbers. Business transformed through marketing leadership begins with marketing and business development understanding the business and that starts with you.  

    Session Learning Objectives:

    During our March webinar, participants will:

    • Understand what’s behind key metrics and why they are important to the business
    • See critical financial and firmwide metrics through a marketing lens
    • Learn which KPIs are critical for your business and ensure your whole team is working toward the firm’s strategic goals
    • Understand how to create balance with your metrics to maintain organizational alignment between functional areas
    • Identify steps to start applying and monitoring key metrics and benchmarks to your business

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Megan Miller, CPSM

    Deltek Clarity A&E Industry Report

    Megan Miller, CPSM, is an experienced marketing professional with a passion for helping A/E/C firms know more about their business and do more for the clients. She leads the Deltek Clarity A&E Industry Report, providing key insights, benchmarks and trends to A&E firms throughout the U.S. and Canada. Prior to joining Deltek, Megan spent more than 10 years in the A/E industry and continues to work with firms around the world to help them improve their businesses through better processes and solutions so they can win, manage, deliver, and measure more. Megan is currently serving as the president of SMPS Greater Cincinnati.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more