Catalog Advanced Search

Search by Categories
Search in Packages
Search by Format
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By
  • Work Smarter, Not Harder With Effective Marketing

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 05/19/2020 at 2:00 PM (EDT)

    During our May webinar, learn how to transition from a reactive approach to a proactive model of planning and implementation. This approach allows you to prioritize projects and think about your firm’s success not only in the short term, but in the long run.

    Presenters:
    Pamela Conine, CPSM, Senior Consultant, Shaffer Creative
    Lindsey Kubes, CPSM, Senior Marketing Strategist, Shaffer Creative
    Tuesday, May 19, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Working as the sole marketer or as part of a limited marketing team can leave you wondering how to make the most out of your time and budget. In this environment, making smart decisions to work smarter, not harder, is essential.

    During our May webinar, learn how to transition from a reactive approach to a proactive model of planning and implementation. This approach allows you to prioritize projects and think about your firm’s success not only in the short term, but in the long run.

    Yes, smart marketing takes effort, especially when your team is small. But you can maximize your efforts and generate real results—and our presenters will show us how. You’ll also discover ways to:

    • Use planning and research to your firm’s benefit
    • Develop a communication plan for a prioritized approach to marketing projects
    • Create content streams and leverage information across multiple tactics, both internal and external

    Session Learning Objectives

    During this webinar, participants will:

    • Understand key sources for industry research and how to obtain essential data for smart marketing approaches
    • Learn how to distill data and compare it to their company’s information to provide marketing insights to leadership
    • Gain a broader understanding of how to leverage key content across multiple platforms to work smarter, not harder
    • Learn how to develop priorities for marketing projects
    • Understand how to transform your marketing approach from a reactive response to a proactive model for overall company benefit

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Pamela Conine, CPSM

    Senior Consultant, Shaffer Creative

    Pamela Conine, CPSM, is a senior consultant with Shaffer Creative. She is an innovative leader with the expertise to enhance corporate image and develop new business through marketing communication strategies. A passionate advocate for client success, she is driven by a desire to help clients achieve their objectives through compelling internal and external marketing campaigns. Pam has served as SMPS Fort Worth president and co-chair for the SMPS Southern Regional Conference.

    Lindsey Kubes, CPSM

    Senior Marketing Strategist, Shaffer Creative

    Lindsey Kubes, CPSM, is a senior marketing strategist with Shaffer Creative. Her passion is strategy development and brand implementation through efficient company outreach. This approach has yielded measurable, award-winning results for clients. Lindsey was a founding board member of SMPS Fort Worth, served as chapter secretary, and was named Marketer of the Year by SMPS Fort Worth in 2019.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Defining Your Firm’s Value Path

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 04/07/2020 at 2:00 PM (EDT)

    There are four distinct categories of value development: functional, operational, transformational, and inspirational. Most professional service firms already deliver functional value, but what does it take to deliver operational value, or even a value that can transform a client’s project? In this webinar, we’ll review each of these categories and discover how delivering value can move your firm into increased revenue.

    Presenter: Elke Giba, Strategic Advisor and Marketing Consultant, Giba Group
    Tuesday, April 7, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    No doubt about it — your firm delivers a specified value to your clients. But what do clients actually gain after working with your firm? How do you put that value into words and then share it with potential new clients as part of a value statement or unique selling position?

    There are four distinct categories of value development: functional, operational, transformational, and inspirational. Most professional service firms already deliver functional value, but what does it take to deliver operational value, or even a value that can transform a client’s project? In this webinar, we’ll review each of these categories and discover how delivering value can move your firm into increased revenue.

    Session Learning Objectives

    During this webinar, participants will learn:

    • The four categories of value that professional service firms can deliver to clients
    • The value category your firm delivers most frequently
    • Any new value or unique selling position that could be delivered
    • How to focus on transformational values to uniquely position a firm for financial success

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Elke Giba

    Strategic Advisor and Marketing Consultant, Giba Group

    Equal parts researcher, marketer, and business advisor, Elke Giba helps A/E/C firms plan to win more often through a foundational marketing strategy. Her work shows firms how to shed the "full-service" moniker and transform into specialists. By doing this, firms can spotlight their expertise and generate more business opportunities to grow the bottom line. An author and presenter, Elke speaks to business audiences on how to market their business more effectively, and frequently publishes marketing insights in industry publications and online. Although at home in Dallas and Nashville, she still cannot two-step to save her life.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Secrets of Success: Managing a Decentralized Marketing Team

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 03/24/2020 at 2:00 PM (EDT)

    During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.

    Presenter:
    Jen McGovern, CPSM, Mid-Atlantic Regional Marketing Manager, VHB 
    Tuesday, March 24, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Absence might make the heart grow fonder—but does working remote make more efficient marketing teams? As firms in the A/E/C industries continue to grow, they’re typically faced with how to organize their marketing staff while considering overhead costs, workflows with technical staff, investments in workspace, marketing staff morale, and opportunities for marketing career growth. 

    Whether your marketing team all sits together in the most fun section of the office, uses a hybrid approach to meet the needs of your firm, or is made up of separate marketers linked only by a shared firm name, you’ll gain insights learned from our presenter Jen McGovern, CPSM, who has years of experience managing a decentralized marketing team. 

    During the past four years, Jen has transformed her regional marketing team from a fully decentralized model with one marketer in each office to a collaborative, hybrid model where marketers sit in a variety of offices but work seamlessly together on projects across the region. She’ll discuss how to determine which model is best for your firm, how to garner buy-in from leadership on moving to the model, and best practices for leading any team that spends very little time physically together.

    Session Learning Objectives

    During our March webinar, participants will:

    • Understand the benefits and drawbacks of the centralized, hybrid, and decentralized marketing team models
    • Consider how to determine the marketing team model that works best for their firm
    • Learn how to present the case for a new or changed model
    • Learn best practices for managing a decentralized or hybrid marketing team

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Jen McGovern, CPSM

    Mid-Atlantic Regional Marketing Manager, VHB

    With extensive editing, writing, and marketing experience, Jen fell into the A/E/C industries in 2012 and found a passion for proposals and infrastructure projects. A prolific writer and presenter, Jen is the president-elect of SMPS Washington, DC. She also serves on the Marketer Editorial Committee and received her CPSM designation in 2015. As the mid-Atlantic regional marketing manager for VHB, Jen leads a decentralized regional marketing team of nine marketers that works together to support seven offices from their workstations in four separate offices.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • InDesign Basics for the A/E/C Professional

    Contains 7 Component(s), Includes Credits

    This course, comprised of three 60-minute modules, is perfect for those starting out with InDesign or needing a refresher. Viewing the modules in sequential order is recommended to enhance learning.

    Many of you were thrown into developing proposals and collateral and figuring out how to use InDesign while trying to meet deadlines. Have you wasted countless hours manually formatting submittals with design inconsistencies and alignment issues with little time to find a solution? Join Adobe Certified Expert in InDesign CC, Julie Shaffer, CPSM, to learn the basics of InDesign for the A/E/C industries that will help you stand out from the competition. 

    Julie will introduce the InDesign workspace and teach how to build a proposal. She’ll also share ideas and best practices on how to expedite your workflow to leave a lasting impression on your current and potential clients. 

    This course, comprised of three 60-minute modules, is perfect for those starting out with InDesign or needing a refresher. Viewing the modules in sequential order is recommended to enhance learning.

    Module 1: Introduction to InDesign CC | Understanding the InDesign Workspace

    InDesign is a powerful page-layout tool, but it may not be intuitive for new users. This first module will get you comfortable with the workspace and show you the key aspects of the software to begin developing layouts.

    During this 60-minute module, participants will learn:

    • Navigating InDesign
    • Pages
    • Panels
    • Text Frames
    • Graphic Frames
    Module 2: Building a Proposal

    Building on the first module, Module 2 will begin creating pages, adding content, and modifying fonts and colors. We will focus on building a small design piece from beginning to end.

    During this 60-minute module, participants will learn:

    • Master Pages
    • Layers
    • Swatches
    • Working with Text and Graphics
    • Putting it all together
    Module 3: Expediting Your Workflow

    Now that you’re comfortable building layouts in InDesign, Module 3 will focus on the aspects of InDesign that make your workflow efficient and consistent by creating and using styles. We’ll walk through each step of building styles and discuss best practices to use them for effective design.

    During this 60-minute module, participants will learn:

    • Efficient Ways to Create Project Sheets, Resumes, Schedules, and Organizational charts with:
      • Paragraph, Character, and Object Styles
      • Next and Nested Styles
      • Cell and Table Styles

    Julie Shaffer, CPSM

    Owner, Shaffer Creative, LLC

    Julie Shaffer, CPSM, founded Shaffer Creative in 2012 with a vision: to provide creative marketing and graphic design solutions through communication strategy, company branding, photography, and data management. Julie’s work has been recognized with state and national awards for marketing collateral and graphic design.

    As an Adobe Certified Expert in InDesign CC, Julie offers training specific to the A/E/C industries.

    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • Connect and Capture: Writing To Win Business

    Contains 3 Component(s), Includes Credits Recorded On: 02/11/2020

    During our February webinar, participants will learn how to use language effectively for an intended audience; eliminate wordiness and produce simple, clear, and specific writing; and employ correct grammatical and mechanical standards. Together, these skills will cultivate meaningful relationships and add value to your firm.

    Presenter: 
    Mercedez Thompson, MA, Proposal Specialist, Michael Baker International 

    Tuesday, February 11, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    In an increasingly digital workplace, we rely on written communications to build relationships and business. While technical skills are how we get the job done, effective digital communications allow us to differentiate ourselves, tell a compelling story, and drive client behavior. Firms that communicate effectively online will have a great advantage in winning work and maintaining relationships. 

    During our February webinar, participants will learn how to use language effectively for an intended audience; eliminate wordiness and produce simple, clear, and specific writing; and employ correct grammatical and mechanical standards. Together, these skills will cultivate meaningful relationships and add value to your firm.

    Session Learning Objectives

    During this webinar, participants will:

    • Discover how to prioritize their readers’ interests, concerns, and values to make better decisions about content
    • Practice producing succinct and specific writing in common communications such as emails and cover letter
    • Learn and review grammatical and mechanical conventions to develop correct, error-free writing
    • Acquire the skills to communicate succinctly and correctly to an intended audience
    • Explore ways to build relationships via writing and digital communications

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Mercedez Thompson, MA

    Proposal Specialist, Michael Baker International

    Mercedez Thompson understands the role communications plays in an increasingly digital workplace. To help professionals, she teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work.

     Mercedez earned her Master of Arts in English from Indiana University in June 2017 and her Bachelor of Arts in Literature from Ohio State University in August 2011. Currently, she is a proposal specialist at Michael Baker International in Pittsburgh, implementing processes to translate capture planning into winning proposals. She has taught Composition at University of Nevada, Reno and Indiana University-Purdue University Indianapolis. You can connect with Mercedez on LinkedIn or at her personal blog, simplywritingblog.com.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • How to Refresh Brand Perception After Crisis or Change

    Contains 3 Component(s), Includes Credits Recorded On: 01/28/2020

    It's time to be aware, prepared, and ready to control the unexpected. During our January webinar, our presenter will focus on brand perception research as a stop gap for mistakes that haunt and transitions that linger. We’ll also learn about smart, strategic approaches to planning ahead for the unexpected. By investigating brand perceptions from circles of influence (COI), such as referral sources or project partners as well as from clients and employees, you can work to head off issues that impact referrals and client retention.

    Presenter: 
    Christine Nelson, Senior Communications Consultant, Ingenuity Marketing Group 

    Tuesday, January 28, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Let's face it: perception is often reality. Firms can be written or talked about in a bad light—even if the information is one-sided and untrue. Or firms can be regarded differently after shareholder and contract disputes or the departure of key leaders and employees. Marketers may not be immediately aware of the perception out there. But something must be going on when referrals aren’t coming from clients or project partners like they used to. So, how do you turn this around? 

    It's time to be aware, prepared, and ready to control the unexpected. During our January webinar, our presenter will focus on brand perception research as a stop gap for mistakes that haunt and transitions that linger. We’ll also learn about smart, strategic approaches to planning ahead for the unexpected. By investigating brand perceptions from circles of influence (COI), such as referral sources or project partners as well as from clients and employees, you can work to head off issues that impact referrals and client retention.

    Session Learning Objectives

    During this webinar, participants will:

    • Increase their awareness of lingering brand perception issues
    • Develop a research method to investigate brand perception
    • Discover how to approach analysis from a restorative mindset to reframe brand perception among current and potential clients, COIs, and employees 
    • Learn how to prepare a crisis communication process to manage unexpected threats to the firm's reputation
    • Recognize questions that reveal doubt, discontent or distrust and messaging to counter it

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Christine Nelson

    Senior Communications Consultant, Ingenuity Marketing Group

    Christine Nelson is a senior communications consultant at Ingenuity Marketing Group. She has two decades of professional writing and consulting experience for top business media, communities, and professionals. Leading Ingenuity’s content and media team and also serving as a marketing consultant, Christine works directly with clients to develop research models, conduct insightful interviews with their stakeholders, and analyze the data for tangible marketing results. She speaks to national professional associations around the country and she has presented past webinars for SMPS.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Elements of Design for the A/E/C Industries

    Contains 7 Component(s), Includes Credits

    Whether you’re just starting out or you’ve already dabbled in design, this on-demand course is comprised of three 60-minute modules that will help you stand out from the competition. Viewing the modules in sequential order is recommended to enhance learning.

    There are important design elements for putting together the best-possible work for your proposals and marketing materials. Join Certified Professional Services Marketer Karen Kurta for an exploration of these elements.

    Whether you’re just starting out or you’ve already dabbled in design, this on-demand course is comprised of three 60-minute modules that will help you stand out from the competition. Viewing the modules in sequential order is recommended to enhance learning.

    Module 1: Graphic Design Basics for A/E/C Professionals

    Nothing turns your audience off faster than having poor-quality visuals. Having a basic understanding of graphic design elements is essential for today’s marketer. But with tons of options, how do you decide what to use? And where do you begin?

    This module will cover what you need to know to take your marketing materials, proposals, and presentations to the next level. Designed to help marketers who are a little less graphics savvy, Graphic Design Basics provides the fundamental knowledge you need to enhance your marketing materials. Whether you’re improving your own capabilities or simply wanting to work better with your graphic design staff, you’ll gain the foundation needed to raise the bar.

    During this 60-minute module, participants will:

    • Learn about graphic file types and resolution and when how to best use each one
    • Discover why color and font choice matter and how to make better decisions about them
    • Learn some basic techniques for choosing stock photos and graphics for more effective visuals
    • Explore ways to streamline page design for more readable, organized documents
    • Discover resources for learning more about graphic design
    Module 2: Improving Your Image – Photography Tips & Tricks

    The quality of the graphics you use to represent your brand can help or hurt you. How do you make sure the images you use tell the best story about your company?

    This module will cover the basics of photography as it applies to the A/E/C world.

    Designed to help marketers who need help with graphics, this module provides the fundamental photography knowledge you need to take your marketing to the next level. Whether you’re improving your own capabilities, working with professionals, or simply wanting to help your staff capture better images, you’ll gain the foundation needed to raise the bar.

    During this 60-minute module, participants will:

    • Learn how to use stock photography sites and know what to look for to create more effective visuals
    • Discover the benefits of using professional photography, when it’s necessary or not, and how to work better with professional photographers
    • Learn about copyright, what it is, and how it applies to what you do as an A/E/C marketer
    • Explore tips and tricks for taking your own photographs—including project photography and headshots
    Module 3: Maximize Your Social Media Presence With Graphics

    Armed with the basic graphic skills learned in previous two modules, now we’ll take a look at how those graphics can be applied outside of proposals and presentations. There are big differences between the way we use visuals in printed documents and presentations versus social media. Each platform has its own set of rules: Do you know what works where?

    This module will take a look at some best practices for social media and how visuals fit within your strategy.

    Designed for marketers newer to the social-media-for-business space, this module will go over some basic tips and tricks to emphasize your company’s story. Whether you’re just starting to develop a social media presence or managing an existing one, you’ll gain the foundation to use social media as an effective marketing tool.

    During this 60-minute module, participants will:

    • Learn how to identify your audience and develop a strategy to reach them
    • Explore how to create compelling content that attracts attention
    • Learn some tips and tricks for maximizing engagement and exposure
    • Learn how to create quality visuals that support your social media strategy and the different key platforms
    • Discover resources you can use to help create and use web-friendly graphics

    Karen Kurta, CPSM

    Photographer, Owner, Karen K Photo

    Karen is a photographer, graphic designer, and visual marketing specialist with over 12 years of experience in professional services industries. She is the owner of Karen K Photo, helping people and businesses boost their marketing efforts and make a lasting impression. A three-time marketing excellence award winner, Karen excels in assembling complex pieces into concise and cohesive marketing materials. For eight years, she managed complex proposals and developed presentations, graphics, collateral, and project photography for two global construction firms. She was most recently a senior graphic designer for Cushman & Wakefield where she provided graphic design, and marketing support for over 40 brokers in two markets. 

    Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program. 

  • How A/E/C Winners Embrace Business Development

    Contains 3 Component(s), Includes Credits Recorded On: 12/10/2019

    Our December webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.

    Presenter: 
    Scott Butcher, FSMPS, CPSM, aecumen LLC

    Tuesday, December 10, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    “Everyone's a marketer,” or so the adage goes. But is that really true in your firm—or even the most important aspect? In reality, focusing on marketing and business development together are what makes a firm successful.

    You might be wondering: Why should we add business development to our culture when it’s not part of everyone's job description? Because every employee needs to think about building business, no matter their role in the firm. And to think about building business, every employee must:

    • Understand what makes your firm unique
    • Espouse the brand and articulate the value proposition
    • Know how to recognize a lead when they see it
    • Understand their role in the business development (BD) process

    A/E/C winners of tomorrow will truly embrace a firmwide business development culture to empower all employees to contribute to their firm’s BD success!

    Our December webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.

    Session Learning Objectives

    During this program, attendees will:

    • Recognize industry and client trends driving the need for a firmwide BD culture 
    • Audit their practices to determine how their business development culture currently stacks up at their firm 
    • Prepare actionable steps to elevate the BD skills of employees within their firms through training and education 
    • Identify the potential gaps within their firms that are preventing implementation of a firmwide business development culture

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Scott Butcher, FSMPS, CPSM

    Principal/Owner, aecumen LLC

    Scott D. Butcher, FSMPS, CPSM, has more than 25 years of experience in the A/E/C industries. He is principal/owner of aecumen LLC, past director of SMPS HQ, and past-president of the SMPS Foundation. He has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, SAME, PSMJ, Deltek, and others. A widely published author who has written 20 books, Scott also writes the Marketropolis blog on ENR.com and has written more than 200 articles and blogs for A/E/C media. He is a Certified Professional Services Marketer and an SMPS Fellow.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Reinvent Your Trade Show Journey

    Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019

    Firms may spend thousands or even millions annually on conference participation, as costs for travel, displays, and giveaways add up quickly. This webinar will reveal results of an independently validated SMPS research study, in which A/E/C marketers shared ways they maximize conference investments to deliver value to their firms and impact the bottom line. Part of a dynamic marketing team that manages more than 400 shows a year, our presenters will supplement survey results along with their experiences in building effective conference processes and technology.

    Presenters: 
    Amy Collins, FSMPS, CPSM, Facilities Business Line Marketing Manager, Gannett Fleming
    Ali Detar, CPSM, Chief Marketing Officer, Gannett Fleming

    Tuesday, November 19, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

    Session Description

    Industry trade shows are a direct hit to the firm’s bottom line. We must be judicious with investments of both time and money. By applying modern trade show practices and tools, you can transform your conference processes, achieve business goals, and make a lasting impact on your firms. During our November webinar, uncover practical measures you can implement now to reinvigorate, reinvent, and refresh your firm’s trade show management program and deliver maximum value and impact.

    Firms may spend thousands or even millions annually on conference participation, as costs for travel, displays, and giveaways add up quickly. This webinar will reveal results of an independently validated SMPS research study, in which A/E/C marketers shared ways they maximize conference investments to deliver value to their firms and impact the bottom line. Part of a dynamic marketing team that manages more than 400 shows a year, our presenters will supplement survey results along with their experiences in building effective conference processes and technology. 

    Session Learning Objectives

    Leave this webinar ready to:

    • Up your game with knowledge of A/E/C industry best practices throughout the conference life cycle
    • Benchmark your conference program against outside industries 
    • Identify gaps in your conference management tools, systems, and processes
    • Think more strategically about your exhibit plan 
    • Institute or improve upon your trade show management program
    • Collaborate with peers to brainstorm actionable improvement strategies

    Participants will receive ready-for-use templates to apply learning and transform their firm’s strategic trade show investment.

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Amy Collins, FSMPS, CPSM

    Facilities Business Line Marketing Manager, Gannett Fleming

    A career-long SMPS member, Amy is passionate about giving back to the industry. A former president of SMPS Central Pennsylvania, she now serves as a treasurer and trustee of the SMPS Foundation and has managed the development of multiple Foundation research projects. Amy is dedicated to transforming companies through marketing leadership, raising the bar for marketing strategy and deliverables, and achieving measurable results to advance business goals. At Gannett Fleming, she has helped internal clients get the most of the firm’s conference investment for scores of conferences.

    Ali Detar, CPSM

    Chief Marketing Officer, Gannett Fleming

    Ali joined Gannett Fleming in 2005 and has been on the front lines of strategic marketing for this global infrastructure firm ever since. In her current role as chief marketing officer, she leads high-profile initiatives that ensure Gannett Fleming’s brand position is strategic and supports the firm’s business goals. Her responsibilities include marketing planning, tradeshow/event management, publications, market research, award submissions, content development, presentations and videos, and website/online marketing. Ali earned a master’s degree in corporate communications, and a bachelor’s in journalism and political science.

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    


  • Transform Your Firm’s Website To Drive Growth

    Contains 3 Component(s), Includes Credits Recorded On: 10/22/2019

    With so much emphasis on emerging trends such as content marketing and client experience, many firms have neglected their most valuable marketing asset—their website! In today’s competitive environment, it’s not enough just to have a website, even a nice-looking one. So get ready for a deep-dive into the latest innovations in UX design and website development. During our October webinar, you’ll discover how to transform your firm’s website (old, new or somewhere in-between) into a client and talent magnet by creating a remarkable user experience.

    Presenter: Tim Asimos, Partner and Director of Digital + Growth, circle S studio
    Tuesday, October 22, 2019, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

    Session Description

    With so much emphasis on emerging trends such as content marketing and client experience, many firms have neglected their most valuable marketing asset—their website! In today’s competitive environment, it’s not enough just to have a website, even a nice-looking one. 

    So get ready for a deep-dive into the latest innovations in UX design and website development. During our October webinar, you’ll discover how to transform your firm’s website (old, new or somewhere in-between) into a client and talent magnet by creating a remarkable user experience. 

    To capitalize on growth opportunities, websites must serve as platforms for differentiation, thought leadership, business development and talent acquisition. Growth-driven websites are planned, designed, and developed with the audience—not the firm—in mind. Unfortunately, many A/E/C firms are missing out on growth opportunities due to websites that deliver a subpar user experience and miss the content, design, and technical mark. So how do we fix that?

    We’ll look beneath the data of bounce rates, average session times and heatmaps to diagnose common issues and uncover powerful insights that drive action. You’ll hear dozens of actionable, data-backed tips from a UX pro and be equipped with the tools to turn your website into a business development tool that engages your audience and sets you apart from your competitors.

    Session Learning Objectives

    During this webinar, attendees will:

    • Identify common website issues that detract from the user experience 
    • Discover the latest innovations and best practices in UX, web design, and development
    • Understand key content, design, and technical changes needed to transform their website to drive both user experience and firm growth
    • Discover keys to optimizing for both users and search engines

         Cosential - CRM and Proposal Generation for AEC

    SMPS webinars are sponsored by Cosential

    Tim Asimos

    Partner and Director of Digital + Growth, circle S studio

    Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience inside and outside the A/E/C industries. As partner and director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. 

    SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

    Per-Site Registration Fee*  

    SMPS Member Site Registration: $199

    Nonmember Site Registration: $259  

    *Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

    Recordings of SMPS webinars are available to train your marketing professionals. Learn more