Hensel Phelps Project Development Training Program – by SMPS
Catalog
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Modern recruiting for talent begins online and concludes with a digital application. Your website is the first place prospects will go to research, evaluate, and contact (or not) your firm. It's also a tool that can help to retain current employees. Designed and developed correctly, your website should help you win the war on talent recruitment & retention.
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- Non-member - $259
- Member - $199
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This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.
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- Non-member - $259
- Member - $199
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At many firms marketing and business development are considered two separate activities, often with separate staff leading them. However, smart firms recognize the interplay between the two and use each to help inform the other. This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle.
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- Non-member - $259
- Member - $199
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Proposals should position your firm to win – they’re sales documents! It needs to persuade the reader that your firm is the best firm for that project. But this is often hard to do when our firm is just like our competitors. How do we truly find those differences, and then translate those into persuasive proposals?
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- Non-member - $259
- Member - $199
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As marketers and business developers, we know crafting a great proposal is more complicated than “just throwing a few things together.” Even if your firm has all the pieces in place like a go/no go filter, proposal process, updated templates, and a badass marketing team, each proposal can feel like a bumpy journey of cat herding and deadline stress.
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- Non-member - $259
- Member - $199
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SMPS Must-Read E-books
Questions
Questions please contact:
Heather Ward
Corporate Director of Marketing and Communications
970.346.7204
hward@henselphelps.com
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Contains 7 Component(s), Includes Credits
During this A/E/Course, our presenters will share their techniques and best practices honed through over 30 years of hands-on experience. They will take you through the entire process of finding, developing, and growing new business, applying lessons learned and practical applications. This three-part program is ideal for anyone within the A/E/C industries tasked with growing business through new outreach and/or increased business with existing clients.
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- Non-member - $375
- Member - $325
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Contains 9 Component(s), Includes Credits
You can’t just keep your fingers crossed and hope for the best when it comes to winning work. There are insider tips and strategies all about putting together the best-possible proposal for your project pursuits. This on-demand course, taught by industry experts, provides the big picture of marketing and business development and the essential basics of Capture Planning, Tailoring Proposals, and Graphics for the A/E/C Professional. This course is comprised of four 60-minute modules—viewing the modules in sequential order is recommended to enhance learning. Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer (CPSM) Program.
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Register
- Non-member - $375
- Member - $325
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Contains 7 Component(s), Includes Credits
Whether you’re just starting out or you’ve already dabbled in design, this on-demand course is comprised of three 60-minute modules that will help you stand out from the competition. Viewing the modules in sequential order is recommended to enhance learning.
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Register
- Non-member - $375
- Member - $325
- More Information
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Register
