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Hensel Phelps Project Development Training Program – by SMPS

Catalog

  • Win the Room: Leadership Presence That Builds Trust

    Technical excellence gets firms shortlisted. Leadership presence wins the room. In this highly interactive session, our facilitator explores the behaviors, mindset, and communication habits that elevate leaders from competent to compelling. Whether leading an internal team, facilitating a pursuit strategy meeting, or standing in front of a client, presence shapes perception and perception shapes trust.

  • A/E/C Websites That Recruit & Retain Talent

    Modern recruiting for talent begins online and concludes with a digital application. Your website is the first place prospects will go to research, evaluate, and contact (or not) your firm. It's also a tool that can help to retain current employees. Designed and developed correctly, your website should help you win the war on talent recruitment & retention.

  • Foundations of AI in AEC Marketing: Enhancing Market Research and Planning

    This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.

  • The Interplay of Marketing Communications and Business Development

    At many firms marketing and business development are considered two separate activities, often with separate staff leading them. However, smart firms recognize the interplay between the two and use each to help inform the other. This webinar will talk through the ebb and flow between marketing and business development before, during and after the pursuit process, share examples of how they have been coordinated successfully, and offer practical tips for engaging with your colleagues on the “other” side of the marketing aisle.

  • The Anatomy of a Value Proposition: Using the Differentiation Framework to Write Proposal Content that Gets Shortlisted

    Proposals should position your firm to win – they’re sales documents! It needs to persuade the reader that your firm is the best firm for that project. But this is often hard to do when our firm is just like our competitors. How do we truly find those differences, and then translate those into persuasive proposals?

SMPS Must-Read E-books

Questions

Questions please contact:

Heather Ward
Corporate Director of Marketing and Communications
970.346.7204
[email protected]

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