Hensel Phelps Project Development Training Program – by SMPS
Planning and Research Kit
Spotting market trends can help you position your firm for future work. Market research and planning can help you determine the work that’s out there and whether your current markets are viable. In this webinar, you’ll learn about various research tools that will help you implement a successful marketing plan as well as the strategic planning process that comes before it.
Improve your core marketing functions that lead to your firm’s success. In this marketing webinar, you’ll about email marketing, how to budget and track your ROI, editing basics that will result in winning RFPs, and how to market your firm on a limited budget.
Business Development Kit
Are you new to business development and looking to stay ahead of the competition in today’s challenging economic environment? Designed for business development beginners, this webinar will help lay a foundation for building a successful BD program for your firm, elevate your skills as a business developer, and effectively build long-term client relationships.
Planning, managing, and writing proposals are some of the most important marketing activities professional services firms need to undertake to win work. With this kit, you’ll learn more about proposal essentials, secrets to proposal success, differentiation, and how to win a pitch.
MARKENDIUM LABS Online Course
MARKENDIUM Labs deliver timely, reliable marketing and business development information through interactive, self- paced modules that include downloadable tools, knowledge checks and simulations. Each module is only 25 minutes long. These affordable courses augment SMPS's face- to face programs and conferences with on- demand availability. View our demo to learn more!
Module 2: Photoshop for the A/E/C ProfessionalIncludes a Live Event on 01/15/2019 at 2:00 PM (EST)
Don’t let pixels scare you—Photoshop can be fun once you know a few little secrets. You’ll learn how to fix common problems, the limitations of scaling, and how to save for Office applications and InDesign.
Module 1: InDesign for the A/E/C ProfessionalIncludes a Live Event on 01/08/2019 at 2:00 PM (EST)
New to InDesign? This interactive session will get you off to a good start! Learn the basics of controlling the InDesign environment, starting documents, and bringing in graphics and text.
Developing a Strategic Marketing Plan: A One-Page Magic Bullet
Whether you’re just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this webinar is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!
Professional Association Engagement That Produces Work
Most A/E/C firms’ engagement with professional associates shotgun their approach. They buy advertising, sponsor conferences, and occupy an exhibition booth. Most A/E/C firms walk away wondering about their return on investment (ROI). Did their participation produce actual work? This webinar presentation will take a deeper dive into how A/E/C firms can leverage professional association membership and participation to win work.
Proposal PursuitsCore Competency documentYou must log in to access content.
Promotional ActivityCore Competency documentYou must log in to access content.
Marketing PlanningCore Competency documentYou must log in to access content.
Marketing ResearchCore Competency documentYou must log in to access content.
ManagementCore Competency documentYou must log in to access content.
Client and Business DevelopmentCore Competency documentYou must log in to access content.
Questions please contact:
Director of Marketing & Communication