Domain 5: Promotional Activity
How A/E/C Winners Embrace Business DevelopmentContains 3 Component(s), Includes Credits Recorded On: 12/10/2019
Our December webinar will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.
Reinvent Your Trade Show JourneyContains 3 Component(s), Includes Credits Recorded On: 11/19/2019
Firms may spend thousands or even millions annually on conference participation, as costs for travel, displays, and giveaways add up quickly. This webinar will reveal results of an independently validated SMPS research study, in which A/E/C marketers shared ways they maximize conference investments to deliver value to their firms and impact the bottom line. Part of a dynamic marketing team that manages more than 400 shows a year, our presenters will supplement survey results along with their experiences in building effective conference processes and technology.
Transform Your Firm’s Website To Drive GrowthContains 3 Component(s), Includes Credits Recorded On: 10/22/2019
With so much emphasis on emerging trends such as content marketing and client experience, many firms have neglected their most valuable marketing asset—their website! In today’s competitive environment, it’s not enough just to have a website, even a nice-looking one. So get ready for a deep-dive into the latest innovations in UX design and website development. During our October webinar, you’ll discover how to transform your firm’s website (old, new or somewhere in-between) into a client and talent magnet by creating a remarkable user experience.
Blogging for Thought Leadership: A Blueprint for A/E/C FirmsContains 2 Component(s), Includes Credits Recorded On: 10/24/2018
Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.
Developing Your Unique and Competitive ImageContains 3 Component(s), Includes Credits Recorded On: 08/30/2018
This session is not about branding – a marketing term that makes most technical experts cringe. Instead, you will learn how to develop a competitive image as unique as the people who work there. (OK, so it’s a little about branding.)
Branding in the Age of Transformation: The New Brand Management PlaybookContains 3 Component(s), Includes Credits Recorded On: 07/17/2018
At the dawn of digital, many had predicted “the end of branding as we know it”—and while the discipline of branding has changed dramatically in the past decade, having a strong, differentiated, and focused brand is more critical than ever before.
All About Style: How to Create a Brand Manual and Writing Guidelines for Your CompanyContains 2 Component(s), Includes Credits Recorded On: 05/22/2018
Does a non-standard company logo drive you bananas? How about company emails with a notebook paper background? Better yet, who loves Comic Sans? Every professional services firm has a unique style, yet very few have approved Style Guides. This webinar will discuss and explore the components of a Style Guide.
Editing 201: I Ran Spellcheck, Now What?Contains 3 Component(s), Includes Credits Recorded On: 10/17/2017
In Editing 101, we talked about the importance of editing, building a style guide, and setting up a quality-control process. For our October webinar, we’ll take your editing to the next level by focusing on rewriting and revising text. Using real-life examples from your proposals, reports, and marketing materials, we’ll employ editing best practices to make the content clearer and more cohesive and concise. But editing isn’t just about cutting and deleting—it’s also knowing when a conversation with your author is better than sending comments through tracked changes. To help, we’ll discuss conversation starters for thoughtfully and sensitively working with authors.
Producing Video Content that ConnectsContains 2 Component(s), Includes Credits Recorded On: 12/13/2016
It’s time to make corporate A/E/C videos more impactful. During our December webinar, Amanda Aschinger of Solstice Productions will show us how. Aschinger has developed a unique process for creating videos and animations for A/E/C clients, and will walk us through her process step by step.
Architectural Photography Best PracticesContains 2 Component(s) Recorded On: 04/19/2016
Through a step-by-step illustration of the process, we'll demystify the planning and execution of a successful photography shoot. Our presenter will reveal examples and share valuable tips and tricks to help capture photos that are beautiful, connect with your audience, and appeal to editors. While examining how the style of architectural photography is continually changing, you'll be challenged to stay ahead of the curve by shifting some of the focus from the building to the people who experience it.
Driving Conversions through Content Marketing and Social MediaContains 1 Component(s) Recorded On: 03/15/2016
For marketers, it's crucial to generate leads and drive conversion when it comes to building business for your firm. A great way to help build business is to develop a content marketing and social media strategy that focuses on custom content—delivering the right message to the right audience at the right time. However, many marketers haven't found a way to make content marketing and social media a profitable channel because they don't know how to grow their traffic or convert visitors into customers. If you're new to content marketing or your content strategy has been returning less-than-stellar results lately, join marketing veteran Jason Abrahams as he explores tactics that, if implemented correctly, will persuade your customers to make that final click
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