2022 Learning Bundle (3 Programs)
About the Collection
The following 3 programs are included in this collection:
- Creating Proposals That Sell With Behavioral Science- This presentation is the go-to model on writing proposals that win business using behavioral science.
- Business Development: Essential Concepts for Your Personal and Firm Growth- Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role.
- Anatomy of Marketing Emails- Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms.
- AMAZING BONUS CONTENT: The Architecture of Vision: Leading Your Professional Practice- Leadership is a defining characteristic of successful firms. Vision is the defining characteristic of a successful business strategy. Two questions remain. Do you need to understand leadership before you can create a vision? Or do you need a vision before you become a leader?
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program.
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- Non-member - $350
- Member - $250
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Creating Proposals That Sell With Behavioral Science
Did you know that it’s 100% possible to close 80% (or more) of the deals you write proposals for? Firms just need to know how to write a winning proposal.
Easier said than done or hard to believe? Not if you learn the tips and techniques needed—and the reason behind them. Join us online and learn from our presenter who teaches the art and science of customer understanding. This presentation is the go-to model on writing proposals that win business using behavioral science.
You must register to access.
Anatomy of Marketing Emails
Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms.
In June during our live, yet virtual, webinar, our presenter will share tips, tricks, and the thought process behind a great campaign. She’ll dissect the anatomy of marketing emails from ideation to action to follow-up and will guide marketing professionals on how to develop campaigns that increase engagement and build company brand awareness. The session is perfect for those starting out or needing a refresher or some new ideas.
During the webinar, you’ll how to:
• Measure what matters
• Simplify the message
• Decide the structure based on what works
• Determine what makes a successful campaign
• Pick the right email platform
You must register to access.
Business Development: Essential Concepts for Your Personal and Firm Growth
How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master.
Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role. During this session, we’ll explore:
• Personal habits or routines to improve your BD effectiveness
• Key aspects of strategy to help you set a direction for new clients and projects
• Fundamentals of building enduring relationships
• Changes in BD tactics that surfaced during the COVID pandemic
• What separates A/E/C marketers from business developers
If you can’t make it on April 14, you can purchase the webinar in advance and watch at your convenience.
You must register to access.
