2022 Learning Bundle MAX (5 Programs)
About the Collection
The following 5 programs are included in this collection:
- Creating Proposals That Sell With Behavioral Science- This presentation is the go-to model on writing proposals that win business using behavioral science.
- Business Development: Essential Concepts for Your Personal and Firm Growth- Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role.
- Anatomy of Marketing Emails- Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms.
- Designing Teams to Ignite Innovation-You’ll walk away ready to assemble and lead powerful teams that easily identify client opportunities, deliver effective critical thinking, and embrace the change mindset that underscores the transformation needed in our industry today.
- Embody the Brand- A personal brand is an expression of your authentic self—and important for your career and professional goals.
- AMAZING BONUS CONTENT: Master This: Pursuit Strategy (3 learning modules)
Each 60-minute webinar in this course is approved for 1 continuing education unit (CEU) for the Certified Professional Services Marketer program.
- Non-member - $450
- Member - $350
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Creating Proposals That Sell With Behavioral Science
Did you know that it’s 100% possible to close 80% (or more) of the deals you write proposals for? Firms just need to know how to write a winning proposal. Easier said than done or hard to believe? Not if you learn the tips and techniques needed—and the reason behind them. Join us online and learn from our presenter who teaches the art and science of customer understanding. This presentation is the go-to model on writing proposals that win business using behavioral science. You must register to access.
Anatomy of Marketing Emails
Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms. In June during our live, yet virtual, webinar, our presenter will share tips, tricks, and the thought process behind a great campaign. She’ll dissect the anatomy of marketing emails from ideation to action to follow-up and will guide marketing professionals on how to develop campaigns that increase engagement and build company brand awareness. The session is perfect for those starting out or needing a refresher or some new ideas. During the webinar, you’ll how to: • Measure what matters • Simplify the message • Decide the structure based on what works • Determine what makes a successful campaign • Pick the right email platform You must register to access.
Business Development: Essential Concepts for Your Personal and Firm Growth
How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master. Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role. During this session, we’ll explore: • Personal habits or routines to improve your BD effectiveness • Key aspects of strategy to help you set a direction for new clients and projects • Fundamentals of building enduring relationships • Changes in BD tactics that surfaced during the COVID pandemic • What separates A/E/C marketers from business developers If you can’t make it on April 14, you can purchase the webinar in advance and watch at your convenience. You must register to access.
The Architecture of Vision: Leading Your Professional Practice
Embody the Brand
A personal brand is an expression of your authentic self—and important for your career and professional goals. For more than a decade, our presenter Uniqueka Walcott, CPSM, has used several tactics to embody her personal brand in a way to reach goals faster than expected and with greater ease. Join us for our March webinar and discover these tactics—and the way to express your authentic self without feeling overwhelmed or fake. During this live, yet virtual session, we’ll explore: 1. What is a personal brand? 2. Do you need a personal brand? 3. How to define your brand 4. Ways to embody your brand in person and online If you can’t make it on March 17, you can purchase the webinar in advance and watch at your convenience. You must register to access.
BONUS CONTENT: Master THIS Module 1 – Laying the Foundational Strategy To Win the Pursuit Game
How you end is often rooted in how you begin. In the game of chess, your opening preparation helps to ensure you’re in a good position for the middle game and endgame. For A/E/C marketers, ensuring a strong opening game is critical to winning new work. In this session, we’ll explore how marketers can partner with business developers and doer-seller technical staff to precondition a client or market, gather critical intelligence, influence selection criteria, and lay the groundwork that sets you up for a successful pursuit and sets you apart from your competition. You must register to access.
BONUS CONTENT- Module 2- Middlegame – Controlling the Center To Dominate the Pursuit Game
Qualifications, proposals, and cost estimates commonly make up the center of the pursuit process. Parallel to chess, maintaining any lead gained during the opening game requires that you seize the middle and control the center. In this session, we’ll discuss how marketers can emerge as a strategic lead for the middle game while still accomplishing the tactical deliverable requirements through organization, compliance, continuity, and articulation of your firm’s unique value proposition. You must register to access.
BONUS CONTENT-Module 3- Endgame – Final Tactics To Achieve Checkmate in the Pursuit Game
Each move in chess must have a purpose and that purpose should be part of an overall strategy to win. But at the moment of checkmate there is only one winner. In the A/E/C industries, the game is not won until a contract has been signed. In this session, we look at how marketers can provide strategic coaching in the final stages of a pursuit to master the interview, manage the decision process, deliver on early work, navigate contract negotiations, recover from a loss, and prepare for the next pursuit. You must register to access.