25 Best Practices, Tips, and Tweaks to Supercharge Your Firm’s Email Efforts

Recorded On: 12/15/2015

Email marketing remains a powerful, cost-effective, yet highly underutilized marketing channel for engaging prospects and clients. But the key to success lies in the proper approach and execution. And while most A/E/C firms are using email marketing, many aren't seeing the results they'd like and could use a boost.

Does your firm suffer from low open and click-through rates for your email blasts?

Do you receive a high number of unsubscribes with every email you send out, even emails sent specifically to clients?

Or does your firm not even rely on email as a primary channel of communication?

This webinar is designed to help marketers understand how email marketing has evolved, why it should play a central role in their marketing communications strategy, and what's needed to transform email marketing to become more engaging and effective. Attendees will walk away with practical tips, ideas, and best practices they can apply to their firm's email marketing right away!

Learning Objectives

During this webinar, attendees will learn:

  • The latest research and stats on email marketing
  • Common email marketing pitfalls to avoid
  • How to optimize email marketing for mobile devices
  • Best practices covering everything from email design, copywriting, content, and deliverability
  • Ways to boost critical email marketing KPIs
  • How to grow subscribers who actually want to hear from your firm


CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199
Nonmember Site Registration: $259

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Tim Asimos, CPSM

Vice President and Director of Digital Innovation, circle S studio

Tim Asimos provides keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience inside and outside the A/E/C industries. As VP and director of digital innovation at circle S studio, Tim leads the agency's development of innovative strategies in website development, content marketing, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous publications, webinars, programs, and conferences around the country.