AEC Benchmarks: Where Top AEC Firms Win

AEC Benchmarks: Where Top AEC Firms Win

Includes a Live Web Event on 03/19/2026 at 2:00 PM (EDT)

Search visibility isn’t a Google‑only game anymore—it’s a Search‑Everything landscape spanning Gen‑AI answer boxes, voice assistants, social feeds, and hyper‑local results.   In this data‑rich session, a seasoned construction‑marketing executive reveals exclusive insights from auditing every ENR Top 400 Contractor, ENR Top 500 Design Firm, and ENR 600 Specialty Contractor website. The study pinpoints where these industry leaders shine, where they inadvertently lose traffic, and how resource-constrained marketing teams can outmaneuver these giants.  

We’ll translate industry jargon: Domain Authority, Core Web Vitals, backlink equity, pagespeed, and Generative Engine Optimization (GEO) into plain‑English. See how AI is already choosing winners and losers, including how to teach the LLMs models about your company’s offerings and differentiation. 

Leave specific moves, free tools, and levers you can pull tomorrow, whether you’re a one‑person marketing department or have a large growth marketing team. Plus, we’ll discuss how to secure executive buy-in. We’ve engineered this discussion to give time‑strapped AEC marketers the clarity and confidence to excel in the new era of Search‑Everything.  

Learning Outcomes: 

  1. A plain‑English framework that unifies SEO with firm wide growth goals and talent strategy.  
  2. A recommended toolkit of free & paid resources mapped to capacity levels.  
  3. A proven script for securing executive buy‑in and budget for next‑level SEO.

Perryn Olson, FSMPS, CPSM, CCMP

CMO

altCMO

Perryn Olson, FSMPS, CPSM, CCMP, is a fractional CMO with AltCMO, providing marketing strategy and leadership to construction and contech companies. Previously, he was the CMO for REX Construction, REX Engineering, and REX Technology, including SuperDroid Robots. He is a fellow of SMPS (Society of Marketing Professional Services) and a certified marketer with SMPS and the Construction Marketing Association. He has spoken and written extensively within the build industries and wrote the Construction Executive’s Guide to Brand Marketing.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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AEC Benchmarks: Where Top AEC Firms Win
We’ll translate industry jargon: Domain Authority, Core Web Vitals, backlink equity, pagespeed, and Generative Engine Optimization (GEO) into plain‑English. See how AI is already choosing winners and losers, including how to teach the LLMs models about your company’s offerings and differentiation. Live event: 03/19/2026 at 2:00 PM (EDT) You must register to access.
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