AEC Hiring and Retention Masterclass

Includes Multiple Live Events. The next is on 09/10/2026 at 2:00 PM (EDT)

AEC Hiring and Retention Masterclass

Attract, Hire, Retain.

Speaker: Kat Kibben, CEO, Three Ears Media 

2 CEU

In this two-part webinar series, you'll gain practical strategies for improving your hiring process and building a team culture that fosters trust, resilience, and engagement. Learn how to make better hiring decisions, strengthen leadership, and create an environment where employees can thrive and grow.

Module 1: How to Know You Hired the Right Person

Live Session: Tuesday, September 10, 2:00 PM EST

In this session, you'll learn how to define the requirements that actually matter for success in the role and see how that information can improve the quality of the entire candidate experience from interview to offer.

 Learning Objectives: 

. Identify the job requirements that truly predict success in the role.
. Create job posts and interview questions that align with your hiring needs.
. Use structured evaluation criteria to reduce subjective feedback and hiring disagreements.

Module 2: How to Build a Team Culture that Makes People Want to Stay

Live Session: Tuesday, September 17, 2:00 PM EST

Attendees will learn new tools for empowering managers, building trust, and creating a culture where people don't just endure change. They use it to drive the organization forward.

Learning Objectives:

Understand why teams struggle with change, even when uncertainty is constant, and how to build resilience.
Learn how psychological safety, flexibility, and asking for help creates a team culture where people want to stay.
Use practical, no-cost tools to replace a fear of failure with curiosity, prevent burnout, and foster creativity.

Can't attend a session live? Both sessions will be recorded and available on demand. 

Kat Kibben

Kat Kibben

Founder

Three Ears Media

Katrina Kibben is a keynote speaker and best-selling author that teaches teams how to navigate change with confidence. With more than 15 years of experience working with household brands like Zoom, Monster.com, and Olly Vitamins, Katrina is known for their unique yet practical advice for building resilience that leads to better decision-making. A LinkedIn Top Voice on Hiring, their insights have been featured in The New York Times, NPR, and Forbes. They are also the author of two books, This Was All An Accident and The Bounce Back Factor. When Kat isn't writing or speaking on stages around the world, they're happy to be at home in Rockford, IL with their fiancé and the dogs behind the name of their company, Three Ears Media. 

This masterclass awards 2 CEU.

- 2 continuing education units for the Certified Professional Services Marketer (CPSM) program and 2 learning units from the American Institute of Architects. 

- Recordings of the webinars are approved for 2 CPSM CEUs. 

Per-Site Registration Fee*  

SMPS Member Site Registration: $259

Nonmember Site Registration: $359

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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How To Know You Hired The Right Person
In this session, you'll learn how to define the requirements that actually matter for success in the role and see how that information can improve the quality of the entire candidate experience from interview to offer. Learning Objectives: 1. Identify the job requirements that truly predict success in the role. 2. Create job posts and interview questions that align with your hiring needs. 3. Use structured evaluation criteria to reduce subjective feedback and hiring disagreements. Live event: 09/10/2026 at 2:00 PM (EDT) You must register to access.
How to Know You Hired the Right Person Evaluation Survey
We actively use feedback to improve our SMPS Monthly Webinar program. Please complete this brief eight-questionevaluation of this program. You must register to access.
How To Build A Team Culture That Makes People Want To Stay
In this session, you'll learn how to define the requirements that actually matter for success in the role and see how that information can improve the quality of the entire candidate experience from interview to offer. Brief Description: In this session, you'll learn how to define the requirements that actually matter for success in the role and see how that information can improve the quality of the entire candidate experience from interview to offer. Learning Objectives: . Identify the job requirements that truly predict success in the role. . Create job posts and interview questions that align with your hiring needs. . Use structured evaluation criteria to reduce subjective feedback and hiring disagreements. Live event: 09/17/2026 at 2:00 PM (EDT) You must register to access.
How to Build a Team Culture that Makes People Want to Stay Evaluation Survey
We actively use feedback to improve our SMPS Monthly Webinar program. Please complete this brief eight-question evaluation of this program. You must register to access.
Certificate
You must register to access.