AI Quarterly Insight Report | Q1 2026

AEC Intelligence is provided by the SMPS Foundation, with this insight made possible through the generous support of Andy Zinsmeyer. His commitment to advancing the AEC industry has been instrumental in creating this valuable resource. 

Q1 2026 AI Insights Report Now Available!

The Q1 2026 AI Quarterly Insight brings clarity to what AEC marketers are actually talking about right now—across general marketing, SEO, content marketing, influencer marketing, social media marketing, advertising, and AI—based on 90 days of real practitioner conversations.

This isn’t a surface-level trend list. It organizes insights into three tiers—Obvious, Less Obvious, and Least Obvious—so you can see what’s mainstream, what’s emerging, and what’s still under the radar (but potentially a real differentiator). Each trend is broken down into clear, usable guidance with a What / So What / Now What structure plus a probability score to help you prioritize.

SMPS members get free access. Non-members can purchase the report for $499.

Key Takeaways:

• Spot what’s changing first: Track Obvious vs. Less/Least Obvious trends to focus your team on what’s gaining traction before it becomes crowded.
• Turn trends into action fast: Use the report’s What / So What / Now What structure to translate insights into next steps without overthinking.
• Plan with confidence: Use probability scoring to prioritize practical wins while still placing smart bets on early differentiators.
• Get a 90-day roadmap: Follow the report’s recommended approach to pair the guide with your firm info + ICP and generate a tailored implementation outline in minutes.
• Stay relevant across the full mix: Align your marketing strategy across the seven core areas shaping AEC visibility and growth right now—from AI search visibility to content systems and channel strategy.