AI Quarterly Insight Report | Q4 2025

A/E/C Intelligence is provided by the SMPS Foundation, with this insight made possible through the generous support of Andy Zinsmeyer. His commitment to advancing the A/E/C industry has been instrumental in creating this valuable resource. 

Q4 AI Insights Report Now Available!

The Q4 2025 SMPS Marketing Trends report cuts through the noise of standard industry forecasts to deliver deep, actionable insights specifically for the Architecture, Engineering, and Construction (AEC) industry. This is not a simple list of "obvious trends" like vertical video; rather, this analysis uses generative AI to extract the Less Obvious and Least Obvious strategies that offer the truest potential for competitive differentiation in the coming year.

Learn how to leverage advanced AI to generate competitive proposals, transform long sales cycles into predictable revenue streams, and establish deep professional authority that secures high-value projects. This guide serves a dual purpose: first, as inspiration, and second, as a tactical resource, providing a precise prompt that allows AEC principals, business developers, and marketers to use generative AI to develop a custom, high-impact marketing work plan immediately.

SMPS members get free access. Non-members can purchase the report for $499.

Key Takeaways:

• Automate Your Strategy, Not Just Your Content: Implement Multi-Agent Marketing Workflow Orchestration to automate high-volume execution tasks and maintain marketing momentum when human teams are focused on project delivery, using the provided AI prompt to generate a custom work plan immediately.
• Win the AI Citation War: Build AI Citation Authority Building (AiPR) by creating comprehensive, contextually rich technical content that artificial intelligence systems preferentially select and cite as the definitive source of industry expertise.
• Prioritize High-Value Leads Over High Volume: Employ Lead Quality Friction Techniques to instantly qualify prospects by requiring specific project details and utilize Share of Search and Branded Search Lift protocols to measure non-direct marketing impact in finance-friendly terms.
• Leverage Employee Advocacy and Technical Transparency for Trust: Establish Structured Employee Advocacy Programs that leverage technical staff's professional networks and host Live Project Teardown Content to demonstrate authentic analytical processes, thereby aligning with Anti-Impulse Marketing Psychology for high-value decisions.
• Go Hyper-Local, Beyond the Mainstream: Ensure authentic local presence across multiple service areas via Geographic Client IP Consistency Management, prioritize Niche Community Engagement, and establish early thought leadership by migrating efforts to Niche Professional Platform communities beyond saturated networks like LinkedIn.