Amplify A|E|C Digital (2024)

Amplify A|E|C Digital (2024)

Amplify A|E|C Digital is the industry’s premier virtual marketing, business development, and leadership experience. 

With more than 7 hours of on-demand programming, you’ll strengthen your skills—and amplify your knowledge. You can earn up to 7 CEUs by participating in the Amplify A|E|C Digital program. 

Here’s the courses included:

Designing Your Collateral for Success
Facilitator: Tom Silva

The session "Designing Your Collateral for Success" will be a practical, no-nonsense review of what every marketing person needs to know to lay out and produce materials that position their companies, services and products as leading-edge, winning trust and confidence without compromising the quality of information. The session will intro the basic tenets of design but, uniquely, tailor them to the AEC sector and the built environment. How do you showcase projects, team members, and services? How do eyes scan digital vs print collateral. Why is negative space an active part of your layouts? Why should you care about contrast? This is a session to empower a non-designers to make the right decisions moving forward.

The Future of A/E/C Websites 
Facilitator: Danielle Diforio

What is coming next in the world of A/E/C websites? This session will explore the evolving digital landscape within the architecture, engineering, and construction industry. In an era marked by rapid technological advancements, delve into cutting-edge trends and strategies reshaping A/E/C websites, paving the way for enhanced user experiences and greatly improved site management. Attendees can expect to gain invaluable insights on how A/E/C firms are rethinking their websites to help win the talent war, gain new clients, and stay in touch with current clients, all while streamlining the time needed for the marketing team to keep the website up-to-date.

Amplify your BD and Marketing Effectiveness with Better CRM 
Facilitator: Megan Miller, CPSM

Do you struggle getting your project managers, business developers and marketing teams to fully leverage your CRM? Do your teams see your CRM as just "one more administrative thing" they don't have time for? This session will highlight best practices for using your CRM to amplify your BD and marketing effectiveness. Learn how you can truly turn client information into client intelligence and help your teams make better, more informed decisions to build a better pipeline and ultimately win more work. Join Megan Miller, CPSM to hear practical ways that you can truly boost adoption and turn your CRM into a must-have resource for your teams so your teams can prioritize where to invest their time, develop better pursuit strategies, proactively manage your pipeline and track the impact of your BD and marketing efforts more effectively.

Demystifying Document Accessibility 
Facilitator: Dax Castro

This session will answer the burning questions of “What is document accessibility?” and “Why do I need to do it?” We will continue the conversation with key tips to managing your proposal timeline while incorporating accessibility along the way. Dax will share his time-saving tips for things like setting up your templates, writing alt-text, and understanding how to tell if your document is compliant. Attendees will leave with skills that will demystify accessibility and several checklists that will keep you focused in the right direction.

Managing Your AEC Firm Through a Rebrand 
Facilitator: Ida Cheinman

With so many A/E/C firms undertaking complex rebranding projects (often for the first time!), successfully navigating your firm through a rebrand can be a career high point. It’s also a monumental challenge. The role you play in the process and how you play it can make an equally monumental difference in the credibility and the perceived value of the marketing function within your firm. Following a strategic and disciplined process will help reduce headaches and prevent both costs and timelines from spiraling out of control – most important, it will ensure that the new brand meets your firm's current and future needs, creates a competitive advantage and delivers results.

How Brain Science in Meetings Improves Productivity and Communication 
Facilitator: Susan Young

The most overlooked communication skill in AEC is curiosity. Top-notch marketing leaders beat competitors by paying deep attention, asking quality questions, and embracing new ideas.  High-level interpersonal communication goes beyond emotional intelligence and team-building activities. The key is knowing human behavior that drives connections, productivity, and profits. Award-winning communicator and AEC speaker Susan Young teaches Neurolinguistic Programming. NLP is a 50-year-old business and communications model that top executives use worldwide. 

Generative AI Impacts on the AEC Industry 
Facilitator: Frank Lazaro

Join Frank Lazaro as he delves deep into the transformative world of Generative AI and its profound impact on the Architecture, Engineering, and Construction (AEC) industry. This session unravels the intricacies of Generative AI, setting it apart from other AI frameworks, and provides a comprehensive overview of AI's current footprint in the AEC industry. Whether you are considering integrating AI into your projects or striving for responsible AI deployment, this presentation provides actionable insights and a look into the future. As we explore the horizon, learn about the potential future of AI in AEC and engage in a thought-provoking session. Don't miss this opportunity to stay ahead of the curve in the rapidly evolving landscape of AEC and AI.

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    • Non-member - $599
    • Member - $399
    • *Further discounts may apply once you log in.

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Welcome to Amplify A|E|C Digital
You must register to access.
Designing Your Collateral for Success
The session "Designing Your Collateral for Success" will be a practical, no-nonsense review of what every marketing person needs to know to lay out and produce materials that position their companies, services and products as leading-edge, winning trust and confidence without compromising the quality of information. The session will intro the basic tenets of design but, uniquely, tailor them to the AEC sector and the built environment. How do you showcase projects, team members, and services? How do eyes scan digital vs print collateral. Why is negative space an active part of your layouts? Why should you care about contrast? This is a session to empower a non-designers to make the right decisions moving forward. About the Facilitator: Tom Silva is the founder of Silva Brand. A brand strategist and creative director to the building industry for more than two decades, his portfolio of work has been recognized with numerous international awards including the 2023 Hermes Gold Award, the International Marcom Platinum Award and the GlobalTrend Award. His thought leadership on branding has been featured in Forbes Magazine, the Huffington Post and in London's Hot Topics magazine. Tom was previously SVP of Marketing and Strategy at Alter, one of America's largest developers, and Communications Director at PM Realty—one of the world’s largest real estate management firms. He holds a Master of Arts in the Humanities from the University of Chicago. In addition to his branding work, Tom is a working artist whose work has been featured at the Montreal World Film Festival, in Rolling Stone, PBS, iTunes, and by the Art Institute of Chicago. You must register to access.
The Future of A/E/C Websites
What is coming next in the world of A/E/C websites? This session will explore the evolving digital landscape within the architecture, engineering, and construction industry. In an era marked by rapid technological advancements, delve into cutting-edge trends and strategies reshaping A/E/C websites, paving the way for enhanced user experiences and greatly improved site management. Attendees can expect to gain invaluable insights on how A/E/C firms are rethinking their websites to help win the talent war, gain new clients, and stay in touch with current clients, all while streamlining the time needed for the marketing team to keep the website up-to-date. About the Facilitator: Danielle Diforio As Clockwork's Account & Project Director, Danielle advises, collaborates, and smoothly guides clients through every step to keep projects on time and on budget. For over a decade, Danielle has educated clients on website best practices to ensure that their site is easy to use, navigate, and maintain. She utilizes Google Analytics and Search Console to help Clockwork’s clients understand their website traffic and make data-driven decisions. She is also an advocate for inclusivity and promotes the adoption of website accessibility guidelines to create websites and marketing materials that are accessible to all. You must register to access.
Amplify your BD and Marketing Effectiveness with Better CRM
Do you struggle getting your project managers, business developers and marketing teams to fully leverage your CRM? Do your teams see your CRM as just "one more administrative thing" they don't have time for? This session will highlight best practices for using your CRM to amplify your BD and marketing effectiveness. Learn how you can truly turn client information into client intelligence and help your teams make better, more informed decisions to build a better pipeline and ultimately win more work. Join Megan Miller, CPSM to hear practical ways that you can truly boost adoption and turn your CRM into a must-have resource for your teams so your teams can prioritize where to invest their time, develop better pursuit strategies, proactively manage your pipeline and track the impact of your BD and marketing efforts more effectively. About the Facilitator: Megan Miller, CPSM Megan Miller, CPSM, is an experienced marketing professional and CRM guru with a passion for helping A/E/C firms improve their business development and marketing processes to gain efficiency and boost effectiveness through technology. At Deltek, Megan is also the leader of the Deltek Clarity A&E Industry Report, providing key insights, benchmarks and trends to A&E firms. Prior to Deltek, Megan spent more than a decade working for an A&E firm in the Midwest supporting marketing and BD efforts and establishing effective CRM strategies. She is an active member and past president of SMPS Greater Cincinnati. You must register to access.
Demystifying Document Accessibility
This session will answer the burning questions of “What is document accessibility?” and “Why do I need to do it?” We will continue the conversation with key tips to managing your proposal timeline while incorporating accessibility along the way. Dax will share his time-saving tips for things like setting up your templates, writing alt-text, and understanding how to tell if your document is compliant. Attendees will leave with skills that will demystify accessibility and several checklists that will keep you focused in the right direction. About the Facilitator: Dax Castro is an award-winning, Adobe Certified PDF Accessibility Trainer and certified Accessible Document Specialist (ADS) with more than two decades of experience in the marketing and communications industry. Not only is Dax an accessibility expert with more than 200 hours of training, he is an online influencer, trainer, speaker, and accessibility advocate that pushes the envelope of technology to produce more robust accessible documents. You must register to access.
Managing Your AEC Firm Through a Rebrand
With so many A/E/C firms undertaking complex rebranding projects (often for the first time!), successfully navigating your firm through a rebrand can be a career high point. It’s also a monumental challenge. The role you play in the process and how you play it can make an equally monumental difference in the credibility and the perceived value of the marketing function within your firm. Following a strategic and disciplined process will help reduce headaches and prevent both costs and timelines from spiraling out of control – most important, it will ensure that the new brand meets your firm's current and future needs, creates a competitive advantage and delivers results. About the Facilitator: Ida Cheinman Ida Cheinman is the Principal and Creative Director of the brand strategy, design and digital firm Substance151. Ida uses her 25 years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century's fast-changing and extremely competitive marketplace. Ida leads Substance151's multi-disciplined team in all steps of the branding process – from strategy through design, across print and digital, and covering all aspects of marketing communications. Her work has earned numerous awards and industry recognition and has been published nationally and internationally. Ida is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She's presented at branding and marketing conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications. You must register to access.
How Brain Science in Meetings Improves Productivity and Communication
The most overlooked communication skill in AEC is curiosity. Top-notch marketing leaders beat competitors by paying deep attention, asking quality questions, and embracing new ideas. High-level interpersonal communication goes beyond emotional intelligence and team-building activities. The key is knowing human behavior that drives connections, productivity, and profits. Award-winning communicator and AEC speaker Susan Young teaches Neurolinguistic Programming. NLP is a 50-year-old business and communications model that top executives use worldwide. About the Facilitator: Susan Young Susan Young is an award-winning communications trainer and A/E/C keynote speaker. She has worked with architecture, engineering, and construction firms for 24 years. Susan teaches clear, confident communication that wins trust, respect, and clients. Her experience as a radio news reporter and anchor brings a unique skill set to the A/E/C industry. She has interviewed everyone from homeless people to presidents. Susan also managed the Office of Radio and TV for New Jersey Governor Christine Todd Whitman. In addition, she was a public relations director for a statewide nonprofit. With live and virtual programs, Susan teaches deep listening, curiosity, storytelling, networking, and presentations skills. She blends high-level communication strategies, heartfelt stories, and brain science, empowering young professionals to grow their confidence and careers. Susan has been a certified practitioner in Neurolinguistic Programming since 2009. NLP is a 50-year-old business model focusing on human behavior, habits, communication, and leadership. It is used globally by Fortune 500 executives, elected officials, and top athletes. Susan has been honored as “Entrepreneur of the Year.” Her favorite achievement is being one of the ‘Top 75 Badass Women on Twitter.’ A native of New Jersey, Susan and her husband have two grown children. They live in Myrtle Beach, South Carolina. Visit https://www.aecamplify.com/ You must register to access.
Generative AI Impacts on the AEC Industry
Join Frank Lazaro as he delves deep into the transformative world of Generative AI and its profound impact on the Architecture, Engineering, and Construction (AEC) industry. This session unravels the intricacies of Generative AI, setting it apart from other AI frameworks, and provides a comprehensive overview of AI's current footprint in the AEC industry. Whether you are considering integrating AI into your projects or striving for responsible AI deployment, this presentation provides actionable insights and a look into the future. As we explore the horizon, learn about the potential future of AI in AEC and engage in a thought-provoking session. Don't miss this opportunity to stay ahead of the curve in the rapidly evolving landscape of AEC and AI. About the Facilitator: Frank Lazaro Frank Lazaro stands out in the AEC industry, adeptly combining decades of experience with advanced AI-driven marketing techniques. His career spans over 20 years in marketing, technology, and strategy, with notable stints at global giants like Deloitte, AT&T, and First Data. Holding an MBA, Frank's expertise is further underscored by his impressive roster of US patents in business processes and product design. A recognized innovator, he's adept at steering high-performing teams to achieve remarkable outcomes. Frank's published books, including the "AEC Marketer's Guide to Artificial Intelligence" and "Let Me Be Frank with You," underscore his commitment to advancing the AEC sector. His writings fuse creativity and next-gen tech, spotlighting his profound industry understanding. Frank Lazaro's unmatched zeal for technology and innovation positions him as a pivotal figure in the AEC landscape, continually guiding and enriching professionals with his insights and visionary approach. You must register to access.