Anatomy of Marketing Emails

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Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms. 

In June during our live, yet virtual, webinar, our presenter will share tips, tricks, and the thought process behind a great campaign. She’ll dissect the anatomy of marketing emails from ideation to action to follow-up and will guide marketing professionals on how to develop campaigns that increase engagement and build company brand awareness. The session is perfect for those starting out or needing a refresher or some new ideas.

During the webinar, you’ll how to:
• Measure what matters
• Simplify the message
• Decide the structure based on what works
• Determine  what makes a successful campaign 
• Pick the right email platform

If you can’t make it on June 22, you can purchase the webinar in advance and watch at your convenience.

Julie Huval, FSMPS, CPSM

Head of Marketing

Julie Huval, FSMPS, CPSM, is the head of marketing at Beck Technology. She leads a team of marketers and helps drive demand for the company’s preconstruction technology offerings. Julie is a contributing author to several industry publications and is a frequent public speaker on marketing, business, and technology. She earned an MBA from The University of Texas at Arlington and a Bachelor of Arts in journalism and environmental studies from Baylor University. 

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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    • Member - $199
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Anatomy of Marketing Emails
Email campaigns may be an inexpensive marketing tactic, but that doesn’t mean they’re easy if done right. It’s a delicate balance of creating simple but powerful messaging, connecting with your audience so your call to action works, and is supported on all tech platforms. In June during our live, yet virtual, webinar, our presenter will share tips, tricks, and the thought process behind a great campaign. She’ll dissect the anatomy of marketing emails from ideation to action to follow-up and will guide marketing professionals on how to develop campaigns that increase engagement and build company brand awareness. The session is perfect for those starting out or needing a refresher or some new ideas. During the webinar, you’ll how to: • Measure what matters • Simplify the message • Decide the structure based on what works • Determine what makes a successful campaign • Pick the right email platform If you can’t make it on June 22, you can purchase the webinar in advance and watch at your convenience. You must register to access.
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