
Beyond Charts and Graphs: Inspire Action with Data Visualizations
Includes a Live Web Event on 07/24/2025 at 2:00 PM (EDT)
Data doesn't just talk; it shouts. From proposals to project recommendations, the clearer the message, the better. But let's face it, we've all been lost in a sea of confusing charts and overcrowded slides. This session is your lifeline.
Discover how to turn complex data into captivating visuals that speak volumes by embracing the power of white space, integrating words wisely, and decluttering like a pro. Explore strategies to collaborate closely with technical experts, gain their support, and leverage their expertise to motivate your audience into action. Get ready to supercharge your data stories for social media, proposals, and interviews.
Key Outcomes:
- Learn how to tell a story that inspires action using data visualization
- Discover how to drive your audience to take a specific action with the data you share
- Distinguish key differences between designing for a presentation versus a document
- Highlight the level of detail required for document vs presentation.
- Explore the opportunities and pitfalls with each medium

Tully Mahoney
Storytelling Strategist
Page
With expertise in crafting compelling narratives that engage diverse audiences, Tully blends creative flair with a keen eye for detail to develop impactful content across platforms. Her work includes award-winning podcast production, content development, and copyediting large-scale documents, all while enhancing brand voices and driving audience engagement. Tully also supports data visualization efforts by transforming complex information into clear, actionable insights through engaging storytelling.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
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Register
- Non-member - $259
- Member - $199
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