Blueprints 3.0 Digital

Blueprints 3.0 Digital

To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. Thats where Blueprints 3.0 comes into play.

Blueprints 3.0 is the perfect resource for firms and individual professionals and will help you:

  • Choose possible career paths
  • Advocate for your position
  • Build and differentiate your firms brand
  • Drive business development
  • Recommend department roles and structures to leadership

Whats new and different in the updated version?

  • Dynamic online platform tool with self-assessments tools
  • Alignment with SMPS job board related to new skills and titles
  • Exploration of career/growth pathways
  • Expansion of marketing and business development roles in the A/E/C industries

SMPS thanks the SMPS Foundation for making this publication possible.

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Blueprints 3.0 Digital
This document and accompanying web platform tool are designed to be use as a guide for your firm and your career. How you apply the information presented here will vary depending on several factors including, but not limited to: • The size and structure of your firm (determined by the number of employees or annual revenue generated) • The types and number of services your firm offers • The culture of your firm • The number of offices supporting your business • If your firm has multiple offices, whether marketing is centralized or decentralized • The business development model your firm has in place (business developer or seller/doer) • Whether your firm separates marketing and business development function The creators of Blueprints adopted a broad view to make the information applicable to a wide range of professionals. Please take this into consideration when weighing the applicability of the recommendations to your role and firm. WHAT’S NEW AND DIFFERENT What’s new and different? • Dynamic online platform tool to take the Elevations assessment • Alignment with SMPS job board related to new skills and titles • Exploration of career/growth pathways • Expansion of marketing and business development roles in the A/E/C industries You must register to access.
Elevations Computation Tool
You must register to access.
A/E/C Marketing Trends
Annual Base Salaries for Marketing Roles and data from Zweig Group’s 2022 Marketing Excellence Award Recipients. The following is data from the 2022 Mid-Year Update: Salary Report of AEC Firms from 163 surveyed firms within the AEC industry and was collected between January and June of 2022. This report shows base salaries for employees in architecture, engineering, and construction firms across the U.S. You must register to access.