Business Development: Essential Concepts for Your Personal and Firm Growth

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How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master.

Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role. During this session, we’ll explore:

  • Personal habits or routines to improve your BD effectiveness
  • Key aspects of strategy to help you set a direction for new clients and projects
  • Fundamentals of building enduring relationships
  • Changes in BD tactics that surfaced during the COVID pandemic
  • What separates A/E/C marketers from business developers

If you can’t make it on April 14, you can purchase the webinar in advance and watch at your convenience.

Wally Hise, PE, CPSM

Sr. Vice President

HDR

Wally is a BD expert who currently leads business development, major pursuits, and proposals for HDR’s Federal program. His career spans nearly 40 years in technical, operations, and marketing positions with small to very large firms. Wally combines his experience in management, leadership, and training to develop and share creative approaches while advancing the business development practice.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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Business Development: Essential Concepts for Your Personal and Firm Growth
How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master. Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role. During this session, we’ll explore: • Personal habits or routines to improve your BD effectiveness • Key aspects of strategy to help you set a direction for new clients and projects • Fundamentals of building enduring relationships • Changes in BD tactics that surfaced during the COVID pandemic • What separates A/E/C marketers from business developers If you can’t make it on April 14, you can purchase the webinar in advance and watch at your convenience. You must register to access.
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