Business Development: Essential Concepts for Your Personal and Firm Growth

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How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master.

Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role. During this session, we’ll explore:

  • Personal habits or routines to improve your BD effectiveness
  • Key aspects of strategy to help you set a direction for new clients and projects
  • Fundamentals of building enduring relationships
  • Changes in BD tactics that surfaced during the COVID pandemic
  • What separates A/E/C marketers from business developers

If you can’t make it on April 14, you can purchase the webinar in advance and watch at your convenience.

Wally Hise, PE

Sr. Vice President

HDR

Wally combines 35+ years of AEC industry experience and an executive marketing perspective to help grow HDR's business. His career spans operations, management, and marketing positions in small to very large firms. Wally is currently responsible for business development, major pursuits, and proposals in HDR’s Federal program. Using his experience building relationships and winning new business, he continues to explore creative approaches and share ideas to promote the business development profession.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.

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Business Development: Essential Concepts for Your Personal and Firm Growth
How can you improve your interpersonal skills and develop strategies to win more work your firm needs to hit growth targets? Join our presenter Wally Hise as he shares insights into three concepts that all business developers and marketers should master. Business development is crucial to your firm’s success—and everyone should be familiar with ways to improve on it, whether it’s in your title or role. During this session, we’ll explore: • Personal habits or routines to improve your BD effectiveness • Key aspects of strategy to help you set a direction for new clients and projects • Fundamentals of building enduring relationships • Changes in BD tactics that surfaced during the COVID pandemic • What separates A/E/C marketers from business developers If you can’t make it on April 14, you can purchase the webinar in advance and watch at your convenience. You must register to access.
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