Communication Strategies for Today’s Generational Differences

Recorded On: 04/16/2019


Lisa Keohokalole Schauer, CPSM, PointNorth
Tuesday, April 16, 2019, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

Today's workforce is made up of five generations. With employees ranging from teens to those in their twilight years, how we communicate matters. By 2020, the two youngest generations will compose nearly 70 percent of global employees. Breaking down communication barriers to achieve results may make the difference in keeping our most important asset, our people.  

As professional service firms, we’re in the business of talent. Our firms thrive on our ability to recruit and retain talent. With low unemployment rates and an ever-increasing competitive marketplace, marketers must partner with human resources teams to ensure we’re ready for battle in today's talent war.  

In this webinar, we’ll review the characteristics of the five generations, identify the broad differences, and discuss the result when we blend and mix generational attitudes and beliefs. We’ll also look at ways to leverage these differences to enhance your company’s organizational culture. Most important, we’ll examine ways to use basic business development strategies to recruit and retain a dynamic multi-generational workforce.

Session Learning Objectives:

During this webinar, participants will:

  • Increase their understanding of the five generations in today's workforce
  • Explore opportunities to leverage differences to enhance organizational culture
  • Explore communication methods to reach multi-generational audiences
  • Utilize business development strategies to recruit and retain multi-generations

     Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Lisa Keohokalole Schauer, CPSM

President, NorthPoint

Lisa Keohokalole Schauer, CPSM, is the president of PointNorth, a firm committed to strengthening leaders and empowering teams to do the right thing by listening, learning, and leading. Schauer served as the chief operating officer/senior vice president for a regional engineering and construction management consulting firm headquartered in Vancouver, WA. During her eighteen-year tenure, she contributed to tripling the staff size and led the firm’s business development, marketing, communications, and HR programs.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

Recordings of SMPS webinars are available to train your marketing professionals. Learn more 

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Live event: 04/16/2019 at 2:00 PM (EDT) You must register to access.
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