Connect and Capture: Writing To Win Business

Mercedez Thompson, MA, Proposal Specialist, Michael Baker International 

Tuesday, February 11, 2020, 2–3:30 p.m. EST/1 p.m. CST/Noon MST/11 a.m. PST

Session Description

In an increasingly digital workplace, we rely on written communications to build relationships and business. While technical skills are how we get the job done, effective digital communications allow us to differentiate ourselves, tell a compelling story, and drive client behavior. Firms that communicate effectively online will have a great advantage in winning work and maintaining relationships. 

During our February webinar, participants will learn how to use language effectively for an intended audience; eliminate wordiness and produce simple, clear, and specific writing; and employ correct grammatical and mechanical standards. Together, these skills will cultivate meaningful relationships and add value to your firm.

Session Learning Objectives

During this webinar, participants will:

  • Discover how to prioritize their readers’ interests, concerns, and values to make better decisions about content
  • Practice producing succinct and specific writing in common communications such as emails and cover letter
  • Learn and review grammatical and mechanical conventions to develop correct, error-free writing
  • Acquire the skills to communicate succinctly and correctly to an intended audience
  • Explore ways to build relationships via writing and digital communications

     Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Mercedez Thompson, MA

Proposal Specialist, Michael Baker International

Mercedez Thompson understands the role communications plays in an increasingly digital workplace. To help professionals, she teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work.

 Mercedez earned her Master of Arts in English from Indiana University in June 2017 and her Bachelor of Arts in Literature from Ohio State University in August 2011. Currently, she is a proposal specialist at Michael Baker International in Pittsburgh, implementing processes to translate capture planning into winning proposals. She has taught Composition at University of Nevada, Reno and Indiana University-Purdue University Indianapolis. You can connect with Mercedez on LinkedIn or at her personal blog,

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


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