Creating a Marketing Plan That Drives Results

Recorded On: 12/11/2017

Instructor: Danielle Feroleto, CPSM, Founder, Small Giants
Monday, December 11, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST

Session Description

Marketing is an activity that is critical to the success of your business. If you do not have a focused plan and approach to marketing, your efforts might look scattered, inconsistent, unprofessional and ineffective. Good marketing is the result of good planning and disciplined execution, and these two elements should always have a solid marketing plan to support them.

Join our presenter Danielle Feroleto as she walks us through the marketing planning process and discusses the approaches that yield the best results.

Session Learning Objectives

From this session, you’ll come away with a commitment to developing a plan for your firm, an understanding of the components that provide clarity, and the measurable goals and activities recommended to build your firm's marketing. Even if you already have a marketing plan, this webinar is for you if you’re looking for tips to improve and refine your plan.

     Cosential - Built to Win

SMPS webinars are sponsored by Cosential


Danielle Feroleto, CPSM

Founder, Small Giants

Danielle Feroleto, CPSM, founded Small Giants in 2006 with a dream of changing the way that commercial real estate and A/E/C companies deliver their brand promise. Today, the full-service marketing and business development agency proudly supports clients in achieving their goals and visions to compete at the highest level.  

Feroleto pioneered the first marketing and business development course at the Del E. Webb School of Construction at ASU, where she has served as an associate faculty member for more than a decade. She’s also the author of, The Truth Helps: An Honest, Straightforward Guide to Project Interview Success.

American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

Recordings of SMPS webinars are available to train your marketing professionals. Learn more 


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Live event: 12/11/2017 at 2:00 PM (EST) You must register to access.
Hensel Phelps Certificate