Creating Proposals That Sell With Behavioral Science
Did you know that it’s 100% possible to close 80% (or more) of the deals you write proposals for? Firms just need to know how to write a winning proposal.
Easier said than done or hard to believe? Not if you learn the tips and techniques needed—and the reason behind them. Join us online on January 25 at 2:00 pm ET and learn from our presenter who teaches the art and science of customer understanding. This presentation is the go-to model on writing proposals that win business using behavioral science.
1. Learn how behavioral science can be used to shape winning proposals
2. Understand how cognitive biases influence client perceptions, decisions, and actions
3. Learn a new method to design proposals that builds confidence in client decision-making
4. Identify techniques to dramatically improve communication of value and differentiators
Trained as a behavioral scientist and customer-centricity expert, Andrea helps companies better understand their customers through behavioral economics. She also speaks from the stage, teaching others the art and science of customer understanding. An avid writer and published author, Andrea is a contributing writer on customer behavior, organizational culture, and leadership topics for Entrepreneur, Rotman Management, and Chief Executive magazines, to name a few. She’s also a four-time ADDY award winner, a visiting lecturer at the University of Iowa, Director of the Hawkeye Startup Incubator, a TEDx presenter, and TEDx speaker coach.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
- Non-member - $259
- Member - $199
- *Further discounts may apply once you log in.