Demystifying Google Analytics: How to Understand and Utilize Marketing Metrics

Recorded On: 06/20/2017

You can't fix what you don't measure. Often businesses ignore and misinterpret analytics data that has the potential to make major impact. It's easy to get wrapped in the task at hand and checking it off the list, letting its analytics and ROI go unnoticed.

During our June webinar, our presenter will show us how to utilize Google Analytics to improve conversion, search optimization, and engagement. Beyond just what features exist, we'll dive into the why and how so that you can use analytics in an impactful way for your better online marketing—and for your organization.


It's time to prove your case and discover opportunities to drive ROI.

During this webinar, attendees will:

  1. Understand what metrics are impactful, what metrics are misleading, and how to organize your KPIs to create greater value
  2. Learn how to use audience metrics and benchmarking 
  3. Understand acquisition to define how visitors are finding you and what the information means
  4. Explore online experiments to be able to get concrete insights into what works on your site and what doesn't 
  5. Discover other analytics tools to help expand your understanding of how to increase conversion and engagement

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Recordings of SMPS webinars are available to train your marketing professionals. Learn more


SMPS webinars are sponsored by Cosential

Andy Halko

CEO, Insivia

Andy Halko founded Insivia in 2002 after graduating from John Carroll University.  For over 15 years, he has grown the strategic consulting & digital business firm to 20-plus employees, working with middle-market and fortune 500 companies around the country. Primarily focused on commercial real estate and A/E/C companies, Insivia drives lead generation, employee engagement and customer communications. Halko has been featured in several national publications and NBC Nightly News, while being a keynote speaker and an avid volunteer who has helped to grow entrepreneurial communities.

CEU Credits SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Live event: 06/20/2017 at 2:00 PM (EDT) You must register to access.
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