Designing Teams To Ignite Innovation


We’re great at pumping out proposals and award submissions. We’ve got lead outreach for business development down pat. But we’re still struggling to break down silos, create emotionally driven experiences, and deliver innovative results. What if we could be as strategic about the teams we create as we are about the projects we deliver? 

 It’s time to go beyond tactics and put the spotlight on cultivating talent that consistently performs. In this high-energy webinar, best-selling author, and marketing and innovation strategist Carla Johnson will teach you the six archetypes every A/E/C team needs to deliver truly innovative results. Because when your firm appreciates and supports innovation, your teams and clients notice—and that leads to employee and client retention.

During the webinar, Carla will show you how to avoid missteps and confidently move forward with successful creativity, greater relevance, and higher value from your team’s work. You’ll walk away ready to assemble and lead powerful teams that easily identify client opportunities, deliver effective critical thinking, and embrace the change mindset that underscores the transformation needed in our industry today.


Learning objectives:

  • Understand why the traditional approach to assembling teams hurts productivity, innovative thinking, and output
  • Learn how to create teams that have more trust and greater collaboration
  • Discover ways to develop higher engagement regardless of where people work
  • Learn how to encourage your marketing team to take risks while remaining accountable to outcomes

Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Carla Johnson

Speaker. Author. Marketing & Innovation Strategist

Carla Johnson is a world-renowned storyteller, marketing and innovation strategist, and prolific author. Having lived, worked, and keynoted on five continents, she’s partnered with top brands and conferences to train thousands of people how to rethink their work and the impact they can have. Her visionary expertise has inspired and equipped leaders to embrace change, welcome new ideas, and transform their business.

Carla’s work with Fortune 500 companies served as the foundation for many of her books. Her tenth, RE:Think Innovation, busts the myth that innovation is something that requires a specific degree or training. In fact, her goal is to teach one million people how to become innovative thinkers by 2025.

Consistently named one of the top influencers in her field, Carla regularly challenges conventional thinking. Today, she travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that identify opportunities that lead to extraordinary outcomes.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Designing Teams To Ignite Innovation
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