Develop Your Talent & Bottom Line: Subconscious Communications Skills

Recorded On: 11/05/2020

Natalie Bradshaw
Thursday, November 5, 2020, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT

Session Description

This session will cover the importance of having a fluid communication platform among marketing, proposal, and business development staff. The reality is many firms have poor intercommunication and are misaligned. This discussion will use actual case studies to help communicate how firms can transform from a state of misalignment and information silos to where staff are better connected and sharing best practices. Ultimately, the session will rely upon the case study, audience participation, and discussion about formidable steps to build a strong capture and communication network. This overarching concept of an aligned capture and communication network between Marketing, Proposals, and Business Development staff will help signify the concept of the M/P/BD Triad of business success. Ideally, the audience will connect the pain points of sales misalignment and ineffective communication platforms while attaining new perspectives on how to become agents of change for capture and communication success.

Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Natalie Bradshaw

Natalie Bradshaw is a sought after speaker on communication, business, and personal development. After acting in over 3,000 performances on Broadway, she pursued graduate school to study the neural substrates of cognitive-communication.  As a clinical scientist, she has been published in national and international journals and has practiced in top medical institutions specializing in brain injury and polytrauma. As a consultant, she began her career in New York City where she worked with Wall Street executives and corporate leaders at prominent institutions such as Goldman Sachs, Sloan Kettering, and Yahoo.  Her communication work has grown from there, starting Full Cadence Consulting to help AEC professionals, attorneys, executives, and thought leaders reach their full potential. Evidence-based, with Broadway pizzazz - she quantifies the human side of communication.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Live event: 11/05/2020 at 2:00 PM (EST) You must register to access.
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