Developing Your Unique and Competitive Image

Recorded On: 08/30/2018

Presenter: Christine Nelson  
Thursday, August 30, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MT/11 a.m. PDT 

Session Description

This session is not about branding – a marketing term that makes most technical experts cringe. Instead, you will learn how to develop a competitive image as unique as the people who work there. (OK, so it’s a little about branding.)

Based on 12 years of research – and hundreds of client interviews – we will reveal four competitive truths about why clients choose and stay with a professional service firm. These truths will help you identify what you do better than any other A/E/C firm. If your firm has more than one office location, encourage leaders and emerging leaders to attend and get on the same page about the real value you deliver.

Discussion and techniques will point to your firm’s value proposition, and even make you feel energized about your career.

Session Learning Objectives:

During this webinar, participants will understand:

  • How to identify target clients (and a questionnaire as a takeaway)
  • The building blocks for a memorable elevator speech
  • Why your clients stay…and why they might leave

     Cosential - Built to Win

SMPS webinars are sponsored by Cosential

Christine Nelson, Senior Communications Consultant

Ingenuity Marketing Group LLC

Christine Nelson is a senior communications and media consultant for Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. As a trained business journalist and content developer for a variety trade media, Christine helps professionals communicate their unique knowledge and voice to target clients. Her interviews with hundreds of professional service clients around the country provide insights about why people buy and how A/E/C firms can distinguish themselves in competitive markets. Christine has provided writing and media coaching, consulting and training to regional engineering firms since 2010

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!  

Recordings of SMPS webinars are available to train your marketing professionals. Learn more 

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Live event: 08/30/2018 at 2:00 PM (EDT) You must register to access.
Hensel Phelps Certificate