Editing 101: Creating RFP Responses That Win
Recorded On: 03/21/2017
With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!). We'll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We'll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we'll talk about how to get buy-in to set up a standard quality control process.
Importance/Need for the Topic: A/E/C marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review—reviewers focus on your firm's experience and approach instead of typos.
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
Recordings of SMPS webinars are available to train your marketing professionals. Learn more https://onlinelearning.smps.org
SMPS webinars are sponsored by Cosential
Jen McGovern, CPSM
Mid-Atlantic Regional Marketing Manager, VHB
As mid-Atlantic regional marketing manager for VHB, Jen McGovern, CPSM, knows what it takes to put together a strong proposal. She oversees the marketing efforts for seven offices across three states and the District of Columbia, which means she has prepared and reviewed hundreds of proposals, making sure each represents the firm’s brand and voice. Jen is the director of career advancement for SMPS DC, and achieved her CPSM designation in 2015. When she's not dreaming of RFPs, she paints her nails ... occasionally to match her PowerPoints.
CEU Credits SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.