Emerging Trends powered by SMPS Foundation

What are the latest emerging trends in marketing and business development? The SMPS Foundation is back with new research into the trends impacting AEC firms as well as marketing and business development professionals. Firms that succeed tomorrow will be those that understand the emerging trends today, leveraging them to their advantage. This program will include an overview of the research as well as examples of real-world experiences and applications of these trends.

SMPS Foundation Donation: $15

Learning Objectives
Participants will:

  • Understand the trends impacting their marketing and BD programs - now and in the near future
  • Experience real-world case studies of how these trends are playing out at AEC firms
  • Participate in discussions to identify their highest priority trends
  • Return to their firms armed with latest research findings to leverage this intelligence to gain competitive advantage


Speakers:
Sarah Kinard, The Flamingo Project
Scott Butcher, FSMPS, CPSM, Stambaugh Ness
Barb Stiles, FSMPS, CPSM, Stambaugh Ness

Dean Lincoln Hyers

Dean Lincoln Hyers

Founding Principal, Speaker, Facilitator, Coach

SagePresence

Dean's background is almost stranger than fiction, working as a film director, coaching courtroom presence, developing closing arguments for trials, and teaching acting to government covert-agents. 

Since 2001, Dean has worked with teams to ‘lead to inspire’ alignment between teams and strategy. He’s helped clients win their project work (to the tune of $18 Billion, with projects including US Bank Stadium, UCSF Hospital on Zuckerberg Campus, Visa Headquarters, the Penn Station Renovation, and the California High Speed Rail. He helps teams grow and deepen relationships in new business development, along with creating a through-line between brand promises and client experience. To Dean, all of this is a simple leveraging of ‘stage presence’ and the power of story to win over people.

The pandemic brought Dean’s life full circle, as the workplace went virtual and hybrid, where the original source of his knowledge — film directing — became pivotal in the screen-presence of business, allowing people to deepen connections and inspire over the two-dimensional virtual meeting space.

Co-author of the Amazon.com #1 Best-Seller in the sales category, “Winning Presence for Business Presenters,” Dean co-founded SagePresence to help firms win more business by maximizing the confident presence of their people.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


Key:

Complete
Failed
Available
Locked
Win the Room: Leadership Presence That Builds Trust
Technical excellence gets firms shortlisted. Leadership presence wins the room. In this highly interactive session, Dean explores the behaviors, mindset, and communication habits that elevate leaders from competent to compelling. Whether leading an internal team, facilitating a pursuit strategy meeting, or standing in front of a client, presence shapes perception and perception shapes trust. You must register to access.
Evaluation Survey
We actively use feedback to improve our SMPS Monthly Webinar program. Please complete this brief eight-question evaluation of this program. You must register to access.
Certificate
You must register to access.