Everyday Business Development: Tactics for All Skill Levels

Everyday Business Development: Tactics for All Skill Levels

Your company’s financial stability rests on your shoulders, even if business development isn’t in your title. The pressure to bring in the next big win can be a caustic agent when mixed with an uncertainty of where to start, fear of rejection, or being slammed with other pressing tasks.

It’s time to say goodbye to these challenges (and imposter syndrome!). Get ready for a professional reset for you and your technical colleagues by discovering new tactics and proven methods. In our February webinar, we’ll cover three key areas that address 1) the core tenets of developing business, 2) common struggles that impede relationship-building, and 3) a series of actionable steps you can incorporate into your daily schedule to help with business-development activities.

Learning Outcomes:

1: Attendees will learn a variety of passive and active BD techniques suitable for entry-level to executive-level staff.
2: Attendees will discover a proven method for building to-do lists that successfully make space for daily, effective BD activities.
3: Attendees will come away equipped with real-world examples and mentoring skills to help their technical colleagues focus their BD time in effective and persuasive ways.

Allison Tivnon

Associate Principal

Middle of Six

Allison Tivnon is an Associate Principal at Middle of Six, an A/E/C marketing consultancy. She has dedicated her career to city and regional planning—partnering with Cities, Counties, regional governments, DOTs, and others on behalf of urban planners, architects, general contractors, transportation engineers, economists, and policy analysts. She presents at events, conferences, and in webinars for the Society of Marketing Professional Services (SMPS), the American Council of Engineering Companies (ACEC), and the Association of General Contractors (AGC). Allison is also the author of Marketing at Low Tide: How to Recession-Proof Your Marketing Department. Outside of work, she serves as a City Councilor for the city of Beaverton, Oregon.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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Everyday Business Development: Tactics for All Skillsets and Comfort Levels
Your company’s financial stability rests on your shoulders, even if business development isn’t in your title. The pressure to bring in the next big win can be a caustic agent when mixed with an uncertainty of where to start, fear of rejection, or being slammed with other pressing tasks. It’s time to say goodbye to these challenges (and imposter syndrome!). Get ready for a professional reset for you and your technical colleagues by discovering new tactics and proven methods. In our February webinar, we’ll cover three key areas that address 1) the core tenets of developing business, 2) common struggles that impede relationship-building, and 3) a series of actionable steps you can incorporate into your daily schedule to help with business-development activities . You must register to access.
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