Evolution of Technology: Innovations in Building Information Marketing

Recorded On: 05/19/2015

In the A/E/C industry, you need to make the most of building information marketing. Building Information Marketing (BIMktg) is the integration of the marketing function into the Building Information Modeling (BIM) process. BIMktg helps reduce waste and redundancy. Promotes best practices. And when used right, gets you in front of forward-thinking project owners.

During our May webinar, Julie Huval, CPSM, explains how building information is no longer something that's done only by the technical side —it's now a firm part of marketing. Using integrated technology creates solutions before there are problems and provides a collaborative space for ideas—all necessary for your upcoming project pursuits.

Learning Objectives

Our presenter will show you how to:

  • Pinpoint barriers of technology implementation
  • Discover how building technology is being used to pursue work
  • Learn the advantage of integrated technology
  • Including BIMktg in your projects


CEU Credits

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199
Nonmember Site Registration: $259

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Julie Huval, CPSM

Marketing, Beck Technology

Julie Huval oversees the marketing and communications efforts of Beck Technology, a software development company. She is a contributing author to several industry publications, and is a frequent public speaker on marketing, business, and construction technology. Huval earned an MBA from The University of Texas at Arlington and a Bachelor of Arts in journalism and environmental studies from Baylor University. She recently became a graduate of SMPS University Leadership Advancement Program at the University of Maryland. Additionally, she and is a Certified Professional Services Marketer.