Exclusive CPSM Learning Series

Exclusive CPSM Learning Series

Includes a Live Web Event on 11/20/2024 at 2:00 PM (EST)

Session 1: Using Content to Win Business

Design and construction firm leaders need to continually scan their environments to uncover trends that will impact their vertical markets, clients, and firms directly. For CPSMs, this is a way to transform your company through marketing leadership, no matter your role.  

This program, inclusive of a Q&A portion, will cover many of the trends or potential trends that are currently affecting design and construction firms - or are coming in the near future. This presentation captures more than two dozen of these megatrends and interprets them for AEC professionals and is continually updated to capture changes and disruptions in the market space. 

Scott Butcher, FSMPS, CPSM 
Managing Director, Strategic Growth Advisory 
Stambaugh Ness 

Scott D. Butcher, FSMPS, CPSM has spent several decades working to elevate the perception of marketing and business development in the built environment. As the former chief marketing office and principal for a group of integrated AEC companies, he successfully navigated the path to firm leadership and ownership before becoming a consultant. Today Scott is Managing Director, Strategic Growth Advisory for Stambaugh Ness, working to drive strategy across AEC firms while improving marketing and BD acumen through intentional planning and meaningful training. Scott is a regular presenter to AEC organizations, having given more than 250 presentations, including keynotes, to such audiences as SMPS, AIA, ACEC, AGC, CMAA, NCSEA, SDA, PSMJ, ROG, and many others, He also is an avid writer, having written more than 250 blogs and articles for AEC audiences as well as more than a dozen books. He is a Fellow of SMPS and has held a professional marketing certification for 30 years. 

 Session 2: Coming Soon!

 Session 3: Coming Soon!

Scott Butcher, FSMPS, CPSM

Managing Director, Strategic Growth Advisory

Stambaugh Ness

Scott D. Butcher, FSMPS, CPSM has spent several decades working to elevate the perception of marketing and business development in the built environment. As the former chief marketing office and principal for a group of integrated AEC companies, he successfully navigated the path to firm leadership and ownership before becoming a consultant. Today Scott is Managing Director, Strategic Growth Advisory for Stambaugh Ness, working to drive strategy across AEC firms while improving marketing and BD acumen through intentional planning and meaningful training. Scott is a regular presenter to AEC organizations, having given more than 250 presentations, including keynotes, to such audiences as SMPS, AIA, ACEC, AGC, CMAA, NCSEA, SDA, PSMJ, ROG, and many others, He also is an avid writer, having written more than 250 blogs and articles for AEC audiences as well as more than a dozen books. He is a Fellow of SMPS and has held a professional marketing certification for 30 years. 

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Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry
Design and construction firm leaders need to continually scan their environments to uncover trends that will impact their vertical markets, clients, and firms directly. For CPSMs, this is a way to transform your company through marketing leadership, no matter your role.   This program, inclusive of a Q&A portion, will cover many of the trends or potential trends that are currently affecting design and construction firms - or are coming in the near future. This presentation captures more than two dozen of these megatrends and interprets them for AEC professionals and is continually updated to capture changes and disruptions in the market space. Live event: 11/20/2024 at 2:00 PM (EST) You must register to access.