Exclusive CPSM Learning Series
Includes Multiple Live Events. The next is on 01/14/2025 at 2:00 PM (EST)
CPSMs, you asked for it—and we listened! After receiving great content ideas from the CPSM community in early 2024, SMPS has created an exclusive program to meet your needs with the top topics requested.
At SMPS, our goal is to provide you with lifelong learning and skills that matter to you, your career, and your firm. This first series includes three virtual programs and aligns with the six domains of practice.
Session 1: Anticipate Tomorrow: Megatrends Impacting the Design & Construction Industry
Design and construction firm leaders need to continually scan their environments to uncover trends that will impact their vertical markets, clients, and firms directly. For CPSMs, this is a way to transform your company through marketing leadership, no matter your role.
This program, inclusive of a Q&A portion, will cover many of the trends or potential trends that are currently affecting design and construction firms - or are coming in the near future. This presentation captures more than two dozen of these megatrends and interprets them for AEC professionals and is continually updated to capture changes and disruptions in the market space.
Speaker:
Scott Butcher, FSMPS, CPSM
Managing Director, Strategic Growth Advisory
Stambaugh Ness
Session 2: From Insights to Impact: Proven Tactics for Social Media Success
A lot has changed since Holly Bolton, FSMPS, CPSM, Dana Lancour, FSMPS, CPSM, and Adam Kilbourne, FSMPS, CPSM researched and wrote the 2011 SMPS Foundation whitepaper, The Client’s Use of Social Media and Social Networking. Yet while new tools, platforms, and challenges continue to emerge, certain human tendencies remain. Understanding those tendencies will help you develop content and posts that connect with your audience and support your goals.
Join your CPSM peers as Holly shares five science-backed strategies to increase the impact of your content, whether through social media or other marketing communications tactics. To learn more about effective strategies currently in play, you’ll then hear from the three 2024 MCA Awards of Excellence winners in the Social Media category who will share their winning and successful projects, project goals, and included campaign elements.
Post program, you’ll walk away better informed on successful marketing practices with strategies to increase content impact.
Speakers:
Holly Bolton, FSMPS, CPSM (she/her)
Owner, 3chord Marketing
Dana Ramsey, CPSM (she/her)
Senior Associate / Marketing Director
HBG Design
Tully Mahoney (she/her)
Storytelling Content Coordinator
Page
Joyce Watson, CPSM
Principal | Marketing
Cleary Zimmermann Engineers
Session 3: Conversation & Considerations: Mergers and Acquisitions
Mergers and Acquisitions (M&A) are becoming a much more common form of growth strategy for firms. Join your CPSM peers as Jennifer Danforth, CPSM, senior associate and proposal director at Woolpert, shares considerations and lesson learned through Woolpert’s 14 acquisitions during the last five years. Join us online as Julie Huval, FSMPS, CPSM, leads the interactive and lively discussion.
During this online program, CPSMs will learn:
- What questions to ask for long-term success during and after a M&A
- How documenting firm processes leads to better integration
- Why using team/firm metrics is the best form of persuasion
- Tips on keeping your team focused and engaged
- How supporting M&A activities benefits your career
Speakers:
Jennifer Danforth, CPSM
Senior Associate | Proposal Director
Woolpert
Julie Huval, FSMPS, CPSM
Owner, Marketing Operations Advisor
Society Board At-Large Director
Scott Butcher, FSMPS, CPSM
Managing Director, Strategic Growth Advisory
Stambaugh Ness
Scott D. Butcher, FSMPS, CPSM has spent several decades working to elevate the perception of marketing and business development in the built environment. As the former chief marketing office and principal for a group of integrated AEC companies, he successfully navigated the path to firm leadership and ownership before becoming a consultant. Today Scott is Managing Director, Strategic Growth Advisory for Stambaugh Ness, working to drive strategy across AEC firms while improving marketing and BD acumen through intentional planning and meaningful training. Scott is a regular presenter to AEC organizations, having given more than 250 presentations, including keynotes, to such audiences as SMPS, AIA, ACEC, AGC, CMAA, NCSEA, SDA, PSMJ, ROG, and many others, He also is an avid writer, having written more than 250 blogs and articles for AEC audiences as well as more than a dozen books. He is a Fellow of SMPS and has held a professional marketing certification for 30 years.
Holly Bolton, FSMPS, CPSM
CEO 3chord Marketing & President- Society for Marketing Professional Services
3chord Marketing
A self-proclaimed word nerd, Holly Bolton, FSMPS, CPSM, grew up with her nose in a book and a pencil in her hand. Today, she channels that love of story into her role as owner of 3chord Marketing, a marketing communications firm that helps architecture, engineering, and construction companies understand and connect with their audiences through strategy, storytelling, and skill development. With 20+ years of experience in the A/E/C industry, Holly has worked in a variety of marketing, business development, and corporate communication roles for architecture and engineering firms. Holly served as the Society of Marketing Professional Service’s 2022-2023 president, and she has also been president of the SMPS Foundation and SMPS Indiana. She has a bachelor of science in public relations with a creative writing minor from the University of Central Missouri. Passionate about both the built and natural environment, Holly enjoys exploring the U.S. national parks and hiking trails in her new home state of Wisconsin.
Julie Huval, FSMPS, CPSM
Owner, Marketing Operations Advisor
Society Board At-Large Director
Julie Huval, FSMPS, CPSM is the owner of Marketing Operations Advisor and helps companies improve the business of marketing. Based in the Dallas area, Julie has been in the AEC industry for 20 years and has grown marketing departments and companies throughout her career. She is a sought-after industry author and public speaker on marketing, technology, and business leadership.
Jennifer Danforth, CPSM
Senior Associate | Proposal Director
Woolpert
Jennifer Danforth, CPSM, didn’t know what to expect when starting her A/E/C career 16 years ago. During her journey she learned the industry by wearing all the marketing hats for a cross section of firms. Through this Jennifer realized she possessed no creative ability but did have a talent for connecting dots through strategy and translating that into successful proposals.
She joined Woolpert in 2016 as a proposal manager for the firm’s aviation and transportation markets. Through a series of mostly fortunate events, Jennifer was promoted to proposal director in 2019. This is also the year Woolpert made their first acquisition. Five years and 14 acquisitions later, Jennifer has grown the team from 16 to 28 dedicated proposal resources.
Jennifer is a University of Cincinnati alumni with her master’s and bachelor’s degrees in communication. When not herding Woolpert cats or trying to stay relevant to her 14-year-old son, she’s planning her next travel excursion or figuring out how to open her bookstore/coffee shop/neighborhood hang-out spot. A girl has to dream.
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