Foundations of AI in AEC Marketing: Enhancing Market Research and Planning

Foundations of AI in AEC Marketing: Enhancing Market Research and Planning

This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.


Key Topics:

  • Introduction to AI and machine learning
  • AI’s role in enhancing market research (Domain 1: Research)
  • Integrating AI in marketing planning and business development (Domain 2: Planning)

Activity:

  •  Interactive Poll and Group Discussion: Use a live polling tool to gauge participants' current understanding of AI applications in their marketing strategies. Follow up with a guided group discussion where participants share ideas and experiences related to AI in AEC marketing.

Key Takeaways:

  1. Understanding AI basics and its application in AEC marketing.
  2. Enhancing market research and planning processes using AI.
  3. Identifying marketing tasks within the AEC domain that can be improved with AI tools.

Liza Hall, MBA, CPSM

AI Education Specialist

LJH Consulting

Ms. Hall is an AEC Marketer specializing in data analysis and content creation utilizing artificial intelligence (AI). With over 20 years of expertise in market research and strategy for client relationships and proposals, she is passionate about empowering professionals to leverage the power of AI to drive innovation and achieve their goals. Ms. Hall completed the AI for Business Specialization from the University of Pennsylvania, where she honed her skills in AI applications and data-driven decision-making. She also obtained the Generative AI Assistants and Generative AI Automation Specializations from Vanderbilt University. Ms. Hall works with organizations and AEC professionals to develop and implement AI solutions that enhance operational efficiency, improve client engagement, and create a competitive edge.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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Foundations of AI in AEC Marketing
This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development. You must register to access.
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