From Adoption to Compliance: Rolling Out Your A/E/C AI Governance Policy

From Adoption to Compliance: Rolling Out Your A/E/C AI Governance Policy

Join Christopher Penn, co-founder and Chief Data Scientist at TrustInsights.ai, for a 40-minute session on creating and deploying a tailored AI governance policy in your A/E/C organization. You’ll discover why unmanaged AI use can introduce ethical, legal, and security vulnerabilities, and how to apply SMPS’s AI Governance Policy Templates alongside a structured “5P” process to establish clear guardrails, drive innovation, and ensure compliance. Walk away with a concrete plan to customize your firm’s policy using “knowledge blocks” and best-practice rollout strategies.

Key Outcomes:

  1. The Six Governance Pillars: Understand the indispensable policy sections—Ethics, Data Security, IP Protection, Risk Mitigation, Innovation Enablement, and Regulatory Compliance—and how each safeguards your firm’s reputation and assets.
  2. Applying the 5P Framework: Learn to articulate your firm’s Purpose, define measurable Performance goals, designate key People, map out operational Process, and select secure Platforms for AI adoption.
  3. Assembling Your Knowledge Blocks: Discover how to gather critical inputs—company overview, existing policies, operational workflows, strategic objectives, and stakeholder roles—and integrate them into your template for a customized, actionable policy.
  4. Evaluating & Securing AI Tools: Gain criteria for assessing AI platforms’ privacy and security profiles—from fully private local models to cloud-based services—and establish an approved-tools workflow to limit exposure.
  5. Effective Rollout & Ongoing Management: Explore change-management best practices: forming oversight committees, delivering mandatory training, conducting human-in-the-loop reviews, and setting up feedback loops to keep your policy current and enforceable.

Christopher Penn

Co-Founder and Chief Data Scientist, AI Expert

TrustInsights.ai

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a 2022, five-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!


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From Adoption to Compliance: Rolling Out Your A/E/C AI Governance Policy
Join Christopher Penn, co-founder and Chief Data Scientist at TrustInsights.ai, for a 40-minute session on creating and deploying a tailored AI governance policy in your A/E/C organization. You’ll discover why unmanaged AI use can introduce ethical, legal, and security vulnerabilities, and how to apply SMPS’s AI Governance Policy Templates alongside a structured “5P” process to establish clear guardrails, drive innovation, and ensure compliance. Walk away with a concrete plan to customize your firm’s policy using “knowledge blocks” and best-practice rollout strategies. You must register to access.
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