Get Discovered: SEO Strategies That Work


Nicole McCullum, SEO, Trainer & Digital Marketing Consultant, Founder of Captivate
Wednesday, March 10, 2021, 2–3:30 p.m. ET/1 p.m. CT/Noon MT/11 a.m. PT

Session Description

More than one billion Google searches are conducted every month. Every time someone conducts a search, it presents an opportunity for businesses and marketers to influence consumer decisions and preferences. Showing up and being visible on the internet allows you to generate a lead or even better—acquire a new client.

Search engine optimization (SEO) makes it possible for any business to take advantage of this opportunity. It’s no wonder SEO has been listed as the top 10 most requested skills on LinkedIn since 2014. In this presentation, attendees will get a high-level look into what it takes to rank at the top of search engines results pages and increase website traffic.

During this webinar, participants will:

  • Discover how search engines work and what they look for
  • Explore tactics to succeed at SEO in today’s digital climate
  • Learn what target audiences search for online to find businesses
  • Explore top tools that many SEO pros leverage to win at SEO and how they use them
  • Pinpoint how to quickly detect problems in a website’s SEO

Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Nicole McCullum

SEO Trainer & Digital Marketing Consultant, Founder

Captivate Designs

Nicole McCullum has been at the forefront of internet marketing for over 15 years. As the founder of Captivate Designs, a web design, digital marketing and digital training company, she uses her expertise to help businesses leverage the internet to grow. Nicole has also trained thousands of business owners and marketing professionals from companies like Gucci, S’well, and Pfizer on how to execute successful digital marketing strategies. She has contributed to and been quoted in business publications such as Forbes, Bloomberg

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


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