Get Your Firm Ready For Generation Z

Recorded On: 06/23/2020

Ida Cheinman, Principal and Creative Director,  Substance151
Tuesday, June 23, 2020, 2–3:30 p.m. EDT/1 p.m. CDT/Noon MDT/11 a.m. PDT

Session Description

Generation Z, which outnumbers Millennials, is entering the workforce. And it won’t be long before they become influencers in business decisions.

The differences between Millennials and those coming behind them are significant. And even though it will be a few years before Gen Zers, who were born between 1997 and 2012, are making decisions on multi-million dollar construction projects, A/E/C firms are already challenged with attracting and retaining them as employees.

A/E/C firms must make it a priority to get to know Gen Z and start developing and testing marketing strategies that will earn their attention and capture their business.

As your firm braces itself for the Z invasion, this webinar will help you prepare. It will cover aspects related to understanding, attracting, engaging, and retaining the next generation of employees and clients so your firm can continue to grow.

Session Learning Objectives

During our June webinar, participants will:

  • Uncover the primary characteristics of Gen Z and what differentiates them from the previous generations
  • Learn what drives Gen Z and what strategies and approaches will become central to their firm’s ability to reach, connect with, and retain this new generation of A/E/C employees and future clients
  • Discover how to optimize their firm’s brand and digital and social communication channels to meet Gen Z’s expectations and preferences
  • Become familiar with what’s next in marketing trends, technologies, and tools in the context of what’s important to future A/E/C customers

     Cosential - CRM and Proposal Generation for AEC

SMPS webinars are sponsored by Cosential

Ida Cheinman

Ida Cheinman, Principal and Creative Director, Substance151

Ida Cheinman, Principal and Creative Director of the brand strategy, design and digital firm Substance151

Ida uses her 20+ years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.

Ida is a sought-after speaker who presents nationally. She’s a frequent contributor to industry blogs and publications and a member of the Society’s Marketer journal’s editorial committee.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*  

SMPS Member Site Registration: $199

Nonmember Site Registration: $259  

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!    

  • Register
    • Non-member - $259
    • Member - $199
    • *Further discounts may apply once you log in.


Get Your Firm Ready For Generation Z
Live event: 06/23/2020 at 2:00 PM (EDT) You must register to access.
Evaluation Survey
Please complete a brief evaluation of this program. You must register to access.