Hiring and Retaining Great Marketing Talent

Instructor: Frank Lippert, FSMPS, CPSM, founder, Go Strategies
Tuesday, February 20, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST

Session Description

Discover the top ten secrets to retaining excellent marketing talent.

The demand for good marketing professionals is higher than ever. Finding good people and retaining them is critical to your businesses bottom line. During our February webinar, you’ll learn how to hire and retain great marketing talent—no matter what size your firm.

Spoiler alert: it’s not about the money. Based on real-time data gathered from A/E/C firm leaders, HR professionals, and SMPS members, our presenter shows us what it takes to hire and retain the best talent to build your company brand, sustain a healthy hit rate, and set your firm apart. For marketing professionals, their day-to-day work has extreme highs and extreme lows; their efforts are the frontline with your clients and your other technical staff; and they’re a valuable piece of your precious overhead spend. Join us for this webinar as we focus on strategies to hire and retain best-fit marketers, while building efficiencies into your business operations model for sustained prosperity.

Session Learning Objectives

During this webinar, participants will:

Understand and assess what your firm needs when it comes to marketing talent
Learn how to find and hire professional services marketers
Discover the top ten secrets to retaining excellent marketing talent

SMPS webinars are sponsored by Cosential

Frank Lippert, FSMPS, CPSM

founder, Go Strategies

Frank Lippert, FSMPS, CPSM, is the founder of Go Strategies. He provides strategic pursuit planning, market capture planning, and the functional seller/doer training to clients throughout the US. Lippert helps teams work more effectively and efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. A good strategy and a focused approach to winning work with your target clients can save time and money, ease frustration, and lead to a happier workplace. Frank has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industries. Now living in California, he works diligently to help up-and-coming marketing and business development professionals reach their full potential.

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $199

Nonmember Site Registration: $259

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Recordings of SMPS webinars are available to train your marketing professionals. Learn more

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