How to Audit Your Marketing (and Why)
Is your marketing team constantly in reactionary mode? Are you climbing backwards uphill on every marketing campaign and proposal pursuit? Do you (and your team) feel you could get better results? If you answered “yes” to any of these questions, then it’s time for a marketing audit. Whether performed by staff or a consultant, a marketing audit should never be scary. It’s a great opportunity to examine what is and isn’t working for your brand and your staff. —And, if done right, a marketing audit can help lead to firm growth.
Are you ready to turn a marketing audit into a valuable tool for the entire firm? During this webinar, our presenter will help you get ready. Together we’ll explore:
- The elements of a marketing audit
- The benefits of a marketing audit for A/E/C firms
- Where to begin your marketing audit Helpful tips and tricks to make your audit work for you and your firm
If you can’t make it on October 20, you can purchase the webinar in advance and watch at your convenience.
Pamela Conine, CPSM
Senior Consultant, Shaffer Creative
Pamela Conine, CPSM, is a senior consultant with Shaffer Creative. As someone who remembers marketing before the digital age, she has accumulated a complete range of marketing experience from planning to implementation.
Pam is an innovative leader with the expertise to enhance corporate image and develop new business through marketing communication strategies. With a keen eye for detail and a high level of organization, she sees the big picture while having the proficiency to develop tactics required to attain results.
Pam has served as a past-president of SMPS Fort Worth and co-chair for the Society's Southern Regional Conference in 2017. She has also served on multiple committees for local non-profit organizations.
Prior to joining Shaffer Creative, she developed an extensive and varied 25-year career in marketing management for architectural and engineering firms, not-for-profit cultural institutions, and a consumer financial entity. Pam holds a Master of Business Administration, and master’s and bachelor’s degrees in theater.
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $199
Nonmember Site Registration: $259
*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!